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2 Channels for Targeting Tech Personas, Part 2/2

Heinz Marketing

So, how do we make attributions or capture leads when a potential tech contact is moving through your content like a ghost? Reddit’s published best practices encourage broad ad campaigns targeted based on interest categories. We know where to reach them, but they’re notoriously skeptical and private. Choosing communities.

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The Art of Action by Stephen Bungay

The Lost Book of Sales

Friction and the three gaps The internal and external worlds are in constant contact and the effects of our actions are the result of their reciprocal interaction. Throughout the campaign he will find himself forced to make a whole series of decisions as situations arise which no one was able to predict.