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Using Salesforce Campaign Hierarchies

Heinz Marketing

Taking a break from COVID-19 content to share with you what I’ve recently learned about campaign hierarchies in Salesforce. Most of the work I do in Salesforce is around reporting so when I learned about campaign hierarchies and the impact on reporting, I was very excited to learn more. Defining campaigns and why they are important.

Campaign 132
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Salesforce Automation Cheat Sheet for SMB Sales Managers

Veloxy

For example, this could be entering in the contact information of a new prospect at one moment, and manually prioritizing outreach at another. By greatly improving data quality, you eliminate duplicate records, upset contacts, and other related non-selling activity.

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Five Reasons Your Lead Generation Campaigns May Not Be Working

Pointclear

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. There are some big reasons why lead generation campaigns fail that must be dealt with at the outset, before sweating the small stuff. B2B lead generation is complex, and there is always work to be done.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promote 96
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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Salesforce and Salesforce Campaigns. One method is to add a primary contact(s) source in the “Account Source” field.

B2B 131
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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150
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How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. What this really means is that contacting your new lead should be measured in seconds and minutes, not hours or days. A joint study between M.I.T