Martech

JANUARY 25, 2023

This is especially helpful for teams using Slack’s free plan, where older messages disappear and for important transaction-related communications between teams that need a date-stamped record, e.g., when a client cancels a contract. Previously, HubSpot supported sending notes to Slack channels via workflow, not sending from Slack to HubSpot.

Finance 110

Finance Cross-sell Contract Campaign 110

Heinz Marketing

MAY 20, 2022

By focusing on “CLV, upsell rate, and new revenue growth through cross-sell and advocacy influence” CS teams become more aligned with the entire revenue engine. It means that the CS team should constantly be capitalizing on upsell and cross-sell opportunities, instead of waiting around for the annual contract renewal to arrive.

Cross-sell 115

Cross-sell Customers Growth Contract 115

Martech

OCTOBER 19, 2023

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. To find it, do these calculations: Revenue = Sales amount × Average order value (or sales price) For example, you have signed 21 new contracts during the last year, with an average value of $7,500.

Product 128

Product Contract Drivers/motivators SQL 128

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. ABM allows you to create and manage campaigns that specifically target a set of accounts. You have to sell to them differently. The common elements to all ABM campaigns are. Some may be in the middle of a contract.

E-commerce 120

E-commerce Cross-sell Contract Up-sell 120

Salesforce

FEBRUARY 21, 2025

With a technology platform that incorporates all available data, from customer information to marketing campaign success to service issues, providers can: Get a birds-eye view of potential markets. Replicate the most effective presigning campaigns from your past. Automate the contracting and approval process. Be flexible.

Contract 52

Contract Government Price Service 52

Hubspot

APRIL 4, 2019

If one of your goals is for 5% of monthly revenue to come from upsells or cross-sells , make this goal specific by identifying what types of clients you’ll target. In this case, your sales team must achieve that 5% upsell/cross-sell number by the end of the quarter. Upselling and cross-selling. Measurable.

Strategic planning 100

Strategic planning Strategize Referrals Cross-sell 100

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Cringe — here come the automated nurture and cadenced phone calls.

B2B 112

B2B GTM Cross-sell Cold Call 112

Martech

JULY 18, 2022

Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. Companies that implement ABM experience a nearly two-fold increase in annual contract value (ACV) according to research conducted for the ABM Leadership Alliance.

B2B 105

B2B Cross-sell Pipeline Contract 105

Hubspot

DECEMBER 13, 2023

For example, if you sell CRM software, you might conduct a demo call to show the prospect how your system can streamline their sales processes and improve customer relationships. Negotiation Call This call happens during the negotiation stage of the sales process when terms, pricing, and contract details are discussed.

Objection handling 87

Objection handling Negotiate Cross-sell Contract 87

Salesforce

JUNE 2, 2022

Because it’s the greatest indicator of future sales bookings, or annual contract value (ACV). For example, you may have seen our brand campaign that featured Matthew McConaughey during the Super Bowl. At Salesforce, we run demand generation campaigns that market products to specific industries and regions. Why pipeline?

Pipeline 98

Pipeline Engineering Growth Territory 98

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Martech

SEPTEMBER 24, 2021

These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups. Some ABM tool vendors use proprietary machine learning and AI to allow customers to create and execute highly personalized ABM campaigns and programs. Expanded account value and revenue. Enhanced customer experiences.

B2B 124

B2B Pipeline Campaign Cross-sell 124

PandaDoc

APRIL 20, 2022

Engage in social selling. To clear this up: Outbound sales refers to the process of reaching out to prospects who haven’t indicated a direct interest in buying the product or service you want to sell. Method 1: Engage in social selling. The power of social selling is relationship-based. But they aren’t actually selling!

Cold Call 98

Cold Call Technique Contract Cross-sell 98

Hubspot

AUGUST 8, 2019

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. Average contract value (ACV).

X-functional 101

X-functional Quota Cross-sell Contract 101

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Hubspot

MARCH 15, 2019

Picture this: You work for a cloud computing company that sells a cloud photo storage platform. Customers sign a contract for a yearly subscription and they pay a monthly fee to use the photo storage service. Expansion MRR is also known as an upgrade and can also result from an upsell or cross-sell.

Contract 97

Contract Cross-sell Commission Represent 97

Salesmate

DECEMBER 28, 2020

Since lead nurturing is all about maintaining relationships, you can use a CRM to your benefit, one that provides features like email sequences, or design campaigns. Your target brands are now looking for agencies that understand their niche the best and can help them come up with best-possible solutions to their marketing campaigns.

CRM 119

CRM Relationship Management Clients Pipeline 119

Sales Hacker

APRIL 21, 2021

It may take days before the rep can actually send a contract for signature. The marketing team ran a super successful campaign and generated hot leads. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Manager, Revenue Operations.

Finance 116

Finance Cross-sell GTM SQL 116

Sales Hacker

JUNE 3, 2021

automobile parts to repair cars), to sell to their customers (e.g. retail stores selling children’s toys), or they’re using a service (e.g. You need CRM software to support lead management, track progress along the sales pipeline , identify cross- and upselling opportunities, and provide efficient customer service.

B2C 105

B2C CRM B2B E-commerce 105

Sales Hacker

APRIL 21, 2022

In the early days, most SaaS companies sell to other startups for a number of reasons. It’s simply easier to create a SaaS product for smaller companies.That’s why most SaaS companies focus on selling to other startups in the early stages of the company lifecycle. We started by selling to other startups, mainly YC companies.

Cross-sell 103

Cross-sell Legal Contract Price 103

Sales Hacker

JULY 18, 2022

Don’t send educational email campaigns from a general email address (info@domain.com). Personalize campaigns further than mail merge. They also help build better relationships with customers for better feedback loops, wider brand evangelism, and more opportunities for upselling and cross-selling.

Process 103

Process Education Contract CRM 103

ConversionXL

APRIL 7, 2021

When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close. The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts. If you’re selling B2B, you know it’s a wide and competitive market.

CRM 98

CRM GTM Cross-sell Cold Call 98

InsightSquared

JULY 1, 2021

Revenue operations is a methodology that drives cross-functional collaboration in order to close gaps in the customer experience and maximize revenue for the business. Guided Selling. The average dollar value of an annual contract. Average Annual Contract Value. Cross-Selling. Dashboards. Activity Capture .

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Sales Hacker

MARCH 19, 2020

If your company is struggling to sell into one industry but is closing at a massive clip in another industry, you can bet that trend will continue. Higher average contract values. This is why sales enablement initiatives containing a formal process for cross-functional collaboration are most likely to hit expectations ( source ).

Growth 106

Growth Customers Referrals B2B 106

Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

PandaDoc

AUGUST 22, 2024

SaaS sales is the art of selling software-as-a-service (SaaS), focused on methods to obtain new customers while retaining/upselling existing ones. What makes selling SaaS products different from other types of sales? What does SaaS sales stand for?

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

ConversionXL

JUNE 2, 2022

They then built and implemented their account-based multi-touch marketing campaign around those targets. Based on your understanding of each unique account (whether you’re more likely to reach them on social media or other platforms), run a targeted ad campaign using one of the following: Traditional display ads. Native ads.

Launch 100

Launch Campaign Pipeline Growth 100

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

SalesLoft

OCTOBER 21, 2016

From the OG, Account Based Marketing, to the new front man Account Based Sales Development , the lift in annual contract values alone is proof that the targeted approach to customer acquisition is working.As Intelligence-driven programs + campaigns. Account insights inform custom campaigns with high conversion rates.

Cross-sell 52

Cross-sell GTM Referrals Contract 52

InsightSquared

DECEMBER 6, 2017

They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell. Cross-functional projects are always taking place, most frequently with marketing, finance, and IT.

Objectives and Key Results 72

Objectives and Key Results Finance CRM Cross-sell 72

Gong.io

SEPTEMBER 21, 2022

But the thing is, simply asking, “how much did we sell this month?” If revenue is increasing (from whichever source, be it newly acquired customers or from cross-selling opportunities), you’ll have more space to invest in expansion and internal investments. This is a helpful metric as it standardizes various contracts.

Contract 62

Contract Quota Objectives and Key Results Sales 62

Hubspot

NOVEMBER 20, 2023

For example, if a contract has been sitting unsigned for too long, I can use AI tools to trigger a personalized email reminder to the specific contact or prospect to sign or reach out to me with any questions. Get started with AI tools like HubSpot’s Campaign Assistant. Implement AI chatbots for quick customer support.

Cross-sell 73

Cross-sell Contact Contract Prospecting 73

Hubspot

SEPTEMBER 27, 2019

Today’s businesses need to make sales decisions in response to market changes, competitor activity, customer preferences, and company-wide campaigns. How much revenue is generated by each product, product line, or service that you sell. cross-selling, upselling, repeat orders, expanded contracts, etc.).

Territory 99

Territory CRM Sales Cross-sell 99

Martech

MARCH 7, 2024

“(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. “We have some sense that it works for audience targeting; it’s designed to enable that kind of campaign to continue to run once cookies are gone.

Advertising/ Marketing 117

Advertising/ Marketing Click Through Rate Cross-sell Government 117

SaaStr

OCTOBER 17, 2023

Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. Your selling team will 3x, and sales will become codified. When scaling from founder-led sales to another person selling the product, customers become more demanding. Being truly cross-functional.

Cross-sell 70

Cross-sell Customers GTM A/B testing 70

ConversionXL

FEBRUARY 7, 2014

Engagement will obviously vary depending on the type of product you sell. For an eCommerce company, increasing the order size is done by Up-selling (Think extended warrantees, enhanced service, or newer models) or Cross-selling (You got the TV, how about the DVD Player?). image source. image source. Lars says: .

E-commerce 93

E-commerce Cross-sell Up-sell Growth 93