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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. This is an SBA-specific minority-owned business certification needed if your company plans to compete better for federal government contracts. Apply for Minority Business Grants.

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Episode 31: Why American Deindustrialization is a Myth

Spiro Technologies

I think, especially as we get into presidential campaign season, we’re going to hear a lot more rhetoric about the need to bring back manufacturing in this country, talk about the lack of factory jobs and so on and so forth. I was in Toledo, Ohio a couple of weeks back, and the downtown felt pretty emptied out.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Annual contract value (ACV) The average annual revenue generated per customer contract. You don’t push the cheapest option; you position what’s cost-effective.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

Signing bonus: A one-time award given to a new employee as part of the employment contract, primarily to attract top talent to the company. These might be marketing campaigns, product features, new launches, etc. These are typically paid as lump sum bonuses.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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17 Cold Email Templates for Sales You Can Use to Generate Hot Leads

Salesforce

This helps you hone in on the best messaging for your campaign. This template sets up the call to sign the contract. Powerful pre-headers: The line of text that follows the subject line should include an industry insight, statistic, or message that will capture the recipient’s attention.