Martech

NOVEMBER 5, 2024

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. Happy campaigning! People like you.

Campaign 120

Campaign Start-ups Pitch CRM 120

Martech

JULY 22, 2024

This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. It delves deeper into customers’ motivations and preferences, allowing marketers to create more targeted and personalized campaigns. Please explain in simple language.

Campaign 110

Campaign Territory Technique Service 110

Search Engine Land

AUGUST 12, 2024

By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversion rate for lead campaigns: 8.78% (up from 8.25%) Average cost per lead: $21.98 (down from $23.10) Why we care. Between the lines. The bottom line.

Conversion 94

Conversion Click Through Rate CTR Campaign 94

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. For those in your TAM who are better off, you should continue awareness campaigns (i.e.,

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Search Engine Land

OCTOBER 2, 2024

Are you having trouble finding relevant keywords for your paid search campaigns? This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. Increasing the volume of relevant searches is an effective strategy to expand your campaigns and business.

Campaign 87

Campaign Growth Technique Healthcare 87

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. I find that 50 conversions every 30 days is a fair threshold for sustaining ROAS and CPA targets.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Search Engine Land

JULY 23, 2024

Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Despite Google’s decision to stall removing cookies from Chrome , advertisers still need new ways to measure and optimize their campaigns. Why we care. How to check eligibility. First seen.

Consult 88

Consult Conversion Appointment Campaign 88

Search Engine Land

AUGUST 13, 2024

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. This update removes a key friction point for advertisers and API users, allowing for more immediate data adjustments and potentially more accurate campaign optimization. Why we care. Driving the news.

Conversion 89

Conversion Campaign Start-ups Process 89

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. What’s next. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Search Engine Land

SEPTEMBER 3, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns. Why we care. Key features: Action Plans.

Campaign 76

Campaign Launch Conversion 76

Sales Pop!

NOVEMBER 13, 2024

Insufficient Data Sharing : Without shared data and insights, it’s challenging to create targeted marketing campaigns and develop effective sales strategies. Limited Communication : A lack of communication and collaboration between sales and marketing breeds misunderstandings and disrupts alignment.

Sales 258

Sales Growth Lead generation CRM 258

Martech

SEPTEMBER 24, 2024

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad. Processing.

Launch 68

Launch Campaign Engineering Conversion 68

Search Engine Land

SEPTEMBER 3, 2024

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promote 67

Promote Campaign Networking Presentation 67

Sales Pop!

NOVEMBER 1, 2024

Leveraging artificial intelligence (AI) for personalized podcast recommendations offers an innovative approach for sales professionals and marketers looking to connect with targeted audiences and boost conversions. Including high-quality, conversational keywords that align with your target audience’s interests improves discoverability.

Niche 237

Niche CTR Click Through Rate Sales 237

Martech

SEPTEMBER 5, 2024

The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For branded campaigns, free trials drove 167% more conversions per impression.

B2B 126

B2B Non-Profits CTR Click Through Rate 126

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. What type of ABM targeting strategy is best for a small marketing team?

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Processing.

Campaign 126

Campaign Launch Growth Strategize 126

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Oh, silly LLM.

CTR 134

CTR Click Through Rate Lead generation Campaign 134

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Major social platforms provide advanced tools for real-time tracking of ROAS, enabling quick campaign adjustments. Brand safety and suitability are just as important, especially on social media.

Campaign 127

Campaign Conversion Strategize Trust 127

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

SEPTEMBER 9, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. This change will impact how you manage your Search and Display campaigns.

Government 114

Government Campaign Conversion Start-ups 114

Martech

SEPTEMBER 13, 2024

Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. Conversely, if you’re sending one per day, make sure your content is super relevant each time. Dig deeper: How to create high-performing email campaigns 4. You can quickly amend your calendar if new information negates upcoming campaigns.

A/B testing 135

A/B testing Strategic planning Campaign Strategize 135

Martech

AUGUST 6, 2024

Cookies also encourage complacency, resulting in redundant, disruptive or misaligned campaigns. Various sources create more intentional, aligned and personalized marketing campaigns, even without third-party cookies. Delivering what consumers want establishes the trust that supercharges long-term conversions and revenue growth.

Trust 129

Trust Campaign Technique Price 129

Salesforce

AUGUST 27, 2024

So how can B2B marketers use more data without making their campaigns and strategies even more complex? It refers to the ability to unlock siloed data from various sources across the business, consolidate it into a user-friendly customer data platform (CDP), and use the information across campaigns.

Campaign 64

Campaign B2B CRM Represent 64

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. Events Content related to user events received considerable attention.

B2B 135

B2B Campaign Represent Presentation 135

Search Engine Land

SEPTEMBER 6, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google deprecated eCPC for Shopping campaigns last year.

Campaign 100

Campaign Conversion 100

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. By keeping them separate, advertisers can set more aggressive targets for broad match campaigns, which is crucial given their wider reach. Here are 10 key takeaways from their session. The rest was under “others.”

Campaign 101

Campaign Lead generation CRM B2B 101

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Customers 115

Customers A/B testing B2C Cross-sell 115

Martech

AUGUST 8, 2024

Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed. For example, when customers provide information like an email address during a conversion on your website, Enhanced Conversions securely hash this data and match it to their Google account.

Customer Relationship Management 125

Customer Relationship Management Campaign Relationship Management Lead generation 125

Search Engine Land

SEPTEMBER 26, 2024

The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). impressions, clicks, conversions) using hashed identifiers. Your Google Analytics account. Your CRM system.

SQL 94

SQL Territory CRM Campaign 94

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions. SEO tools : Use enterprise-level SEO tools like BrightEdge or Conductor to maintain a competitive edge in search engine rankings.

Strategize 129

Strategize User Experience High impact Construction 129

Search Engine Land

AUGUST 29, 2024

Campaign setting adjustments. Maximize conversion strategy tended to underperform other bid strategies. Google Ads experiments allow advertisers to test changes within their campaigns before fully implementing them. For example, maximize conversions vs. target CPA or target CPA of $90 vs. target CPA of $120.

CTR 103

CTR Campaign Conversion Technique 103

Salesforce

AUGUST 15, 2024

The data suggests that there is a risk versus reward conversation to be had before heading into your peak sending season. This comes back to the need to target your campaigns with a focus on highly engaged subscribers who are already interacting with your brand. Note that this does not necessarily equal a conversion to a purchase.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. While important, improving conversion rates involves more than just landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

AUGUST 29, 2024

This new capability allows customers to automatically and continuously ask specific questions of their conversation data, providing actionable insights seamlessly. Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. It aims to reduce the time and resources needed for campaigns while improving results.

Government 114

Government Campaign Networking Technology 114

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. Efficient resource use helps campaigns finish on time and stay within budget.

Campaign 116

Campaign Lead generation Process Conversion 116