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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. Why we care. Awareness Plans. First seen. First seen.

Campaign 120
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Pinterest introduces Performance+ ad campaign suite

Martech

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. Promotions. Why we care.

Campaign 117
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Google Ads rolls out new promotions feature for App campaigns

Search Engine Land

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promote 67
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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

With so many moving parts, executing a successful campaign can be challenging. Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. That means competition is rife, and offering discounts alone isn’t enough.

Campaign 112
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. I find that 50 conversions every 30 days is a fair threshold for sustaining ROAS and CPA targets.

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Segmentation for email campaigns: Best of the MarTechBot

Martech

This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. It delves deeper into customers’ motivations and preferences, allowing marketers to create more targeted and personalized campaigns. Please explain in simple language.

Campaign 106