Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Drift : For AI-powered chatbots and conversational marketing. Hootsuite : For social media scheduling and analytics.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change.

Campaign 109

Campaign Appointment Government Legal 109

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions. SEO tools : Use enterprise-level SEO tools like BrightEdge or Conductor to maintain a competitive edge in search engine rankings.

Strategize 124

Strategize User Experience High impact Construction 124

Martech

AUGUST 29, 2024

This new capability allows customers to automatically and continuously ask specific questions of their conversation data, providing actionable insights seamlessly. Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. It aims to reduce the time and resources needed for campaigns while improving results.

Government 110

Government Campaign Networking Technology 110

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Processing.

Campaign 120

Campaign Launch Growth Strategize 120

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand.

Retail 108

Retail Launch Manufacturing Campaign 108

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. Sentiment analysis of conversations with PIA. Number of hours saved weekly (i.e.,

Clients 125

Clients Strategize Launch Technology 125

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Major social platforms provide advanced tools for real-time tracking of ROAS, enabling quick campaign adjustments. Brand safety and suitability are just as important, especially on social media.

Campaign 121

Campaign Conversion Strategize Trust 121

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Campaign 128

Campaign Launch Gaming Sports 128

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Launch 111

Launch Pitch Represent B2B 111

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Using AI agents to gain customer insights AI agents engage customers in conversations. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge.

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

Martech

NOVEMBER 13, 2024

This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments. They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology.

Drivers/motivators 128

Drivers/motivators Growth Objectives and Key Results Strategize 128

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. I am trained with MarTech content.

A/B testing 112

A/B testing Territory Technique CTR 112

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. The 100 MWdc solar plant, a green-energy star for the region, recognized a need for further digital transformation during conversations with FTC Solar.

Territory 111

Territory Transportation Electricity Government 111

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Data can be created, processed and analyzed in near real-time.

Manufacturing 124

Manufacturing Assembly Line Technology Technology 124

Martech

AUGUST 9, 2024

What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media. What we haven’t seen as much is how you take these personalized interactions that have emerged, particularly with chatbots, and use that data to optimize your marketing campaigns and messaging.

Technology 110

Technology Technology Clients Campaign 110

Martech

JANUARY 2, 2025

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. MessageGears enhanced its integration with Jacquard , enabling cross-channel messaging cohesion and automated AI campaign optimization.

E-commerce 115

E-commerce Healthcare Campaign Technology 115

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. Personalized campaigns that resonate With identified and segmented leads, the next step is creating personalized campaigns that stand out in crowded inboxes. Deliver timely and directly applicable content.

Customers 110

Customers A/B testing Click Through Rate Campaign 110

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Oh, silly LLM.

CTR 130

CTR Click Through Rate Lead generation Campaign 130

Martech

JULY 17, 2024

The bright and vibrant displays of DOOH screens stand out even more against the backdrop of sunny days, this increased visibility can lead to higher recall rates and a greater impact on advertising campaigns. Beverage brands have campaigns set to activate only when temperatures are above a certain point.

Campaign 114

Campaign Retail Gaming Promote 114

Martech

SEPTEMBER 6, 2024

Dig deeper: AI content creation: Ushering in the unimaginable 7 emerging trends to watch If there’s one thing I’ve learned in my years of covering marketing technology , it’s that the only constant is change. This convergence is going to open entirely new possibilities for creative campaigns.

Negotiate 124

Negotiate Campaign Strategic planning Start-ups 124

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Martech

OCTOBER 31, 2024

Conversica unveiled advanced AI agents that deliver customized, brand-aligned interactions, offer flexible conversation editing and ensure brand safety. Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. D-ID launched a new AI-powered marketing suite.

X-functional 110

X-functional Launch Trust Technology 110

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 121

Campaign Conversion Clients Technology 121

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. This contributes to the perception that devices and apps monitor consumers offline audio conversations.

Manufacturing 122

Manufacturing Legal Trust Retail 122

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

Growth 116

Growth Entertainment Sports Strategize 116

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

A/B testing 109

A/B testing UX CRM Strategize 109

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Use insights gained from performance data to make informed adjustments to your campaigns.

Objectives and Key Results 109

Objectives and Key Results Territory Click Through Rate CRM 109

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. Let’s dive into how we claim agency over AI agents.

Construction 114

Construction CRM Contact Follow-up 114

Salesforce

AUGUST 6, 2024

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

AUGUST 15, 2024

The merging of roles will most likely follow the trajectory set by technology. As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Marketers move from creating art, copy, or campaigns from scratch to creating prompts and automations. But buyer beware. Shopping is the easy part.

Pipeline 119

Pipeline Follow-up Technology Technology 119

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 112

Sports Gambling Entertainment Hospitality 112

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. What is your typical planning horizon for marketing programs/campaigns?

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Heinz Marketing

AUGUST 1, 2024

We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. Our values-driven approach shapes how we embrace and implement AI technologies.

B2B 109

B2B Clients Technology Technology 109