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Bridging the Gap: Aligning Sales and Marketing for Enhanced Business Success

Sales Pop!

Insufficient Data Sharing : Without shared data and insights, it’s challenging to create targeted marketing campaigns and develop effective sales strategies. Open Communication : Encourage regular meetings, joint planning sessions, and cross-functional training to deepen understanding of each team’s priorities and challenges.

Sales 260
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3 must-send emails to maximize your Black Friday campaign

Martech

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. Happy campaigning! People like you.

Campaign 115
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What is a CRM Manager? Complete Guide for Startups and SMBs

Salesforce

Enter the customer relationship management (CRM) manager a professional dedicated to ensuring your CRM strategy and tools work effectively to support your business goals. This guide explores the role of a CRM manager, their key responsibilities, the skills they bring to the table, and how they can help your business succeed.

CRM 86
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Why buyer groups matter in B2B demand gen and how to target them

Martech

Meetings often involve stakeholders from different departments, so focusing only on key decision-makers may overlook the broader buyer group journey. With your sales and CRM teams Before you align your tech targeting processes to different buyers, ask your selling teams who they tend to see at meetings. What is a buyer group?

B2B 128
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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

Tools like Calendly or HubSpots meeting scheduler let prospects see when youre available and book a time instantly. For group meetings, these tools can combine everyones availability to find the perfect slot no emails, no hassle. Pro tip : Dont forget to include automated reminders for the meeting. But then silence.

CRM 119
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A Day in the Life of An AI Enterprise

Salesforce

To aid in this, the company developed a tool called Penny, an AI agent that’s automatically invited to all meetings. It can do this by comparing meeting summaries against the company’s broader objectives. Using predictive AI, it can optimize personalized marketing campaigns. What time of day is best to reach out, and how often?

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3 Ways to Use B2B Data to Simplify Your Marketing Campaigns

Salesforce

As B2B marketers collect more transactional data, anonymous data, zero-party preference data, advertising data, and more, they also commit themselves to meeting higher customer expectations. So how can B2B marketers use more data without making their campaigns and strategies even more complex?