ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

ConversionXL

OCTOBER 22, 2018

After looking at the data across 3–6 months (the average sales cycle), it became clear that—even though the campaign was a “success” based on the number attendees—it drove a relatively low percentage of pipeline revenue. When you add an opportunity to your CRM (i.e. Salesforce and Salesforce Campaigns. Lead Creation. Closed-Won.

B2B 131

B2B Process Campaign Contact 131

Hubspot

DECEMBER 14, 2010

Using data collected in your marketing software package ( like HubSpot ) and your customer relationship management (CRM) program, you can slice and dice your leads to identify who are your best leads. Or tradeshows? But then how do you figure out how to prioritize your leads to make the most out of your limited time? Website Behavior.

Tradeshows 69

Tradeshows Customer Relationship Management Lead generation CRM 69

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. The event is just the milestone in the campaign which starts the moment you know you are sponsoring. Think ‘Big Picture’.The

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Hubspot

MAY 13, 2013

In addition, a lot of the work to hand leads to sales is very manual, due to a lack of integration with their email provider and CRM. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." Most automated campaigns look something like this: Seems logical.

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Without robust data and analytical tools to demonstrate the impact of marketing campaigns, it becomes challenging to showcase the direct contribution of marketing to a company’s success.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

Hubspot

JANUARY 4, 2021

Many organizations have shifted their annual event and tradeshow to a virtual one. They can't afford to depend on marketing automation or CRM platforms for this, but will need to strongly consider creating their own system, something along the lines of a CDP. If they do that? Cross-channel integrations will continue to grow.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Heinz Marketing

MARCH 23, 2021

Hybrid events allow marketers to scale up or scale down based on safety concerns for themselves, sponsors and audience members” as defined by Cheri Keith from ON24 , leaders in optimizing digital experiences and CRM integration. What does a Hybrid Event Look Like?

B2B 85

B2B Presentation CRM Strategize 85

Salesmate

APRIL 15, 2021

You, as a startup, can design and execute your campaigns faster and more efficiently with these ready-to-use templates. Instead of writing an email from scratch, link the content to your existing email campaign and keep the engagement rolling. 25 ready-to-use prospecting email templates for startups (Guaranteed to get a Response).

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Cience

NOVEMBER 20, 2019

That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. Conduct a multi-channel outreach campaign prior to the event, offering to meet (e.g. CIENCE tested the efficiency of this methodology in multiple campaigns. Here’s a story.

Lead generation 40

Lead generation B2B Appointment Campaign 40

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.

Customers 20

Customers Tradeshows Technology Technology 20