Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement.

Cross-sell 112

Cross-sell Construction Legal Contract 112

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

GTM 124

GTM Growth Referrals Cross-sell 124

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. It might seem that complexity is an unavoidable byproduct of martech’s continued growth. Intelligence layer The intelligence layer would analyze data, draw insights, orchestrate campaigns and predict user behavior.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Sales Hacker

MARCH 17, 2021

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make.

Growth 117

Growth Assembly Line Cross-sell Engineering 117

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Analysts believe that more features like this will soon appear, making it easier to sell products and services to a large audience directly on users’ favorite apps. The post 8 Must-Have Ecommerce Tools for Rapid Retail Growth appeared first on SalesPOP!

Retail 130

Retail Growth X-functional Cross-sell 130

Heinz Marketing

JANUARY 25, 2022

You must treat retention as a campaign that needs systems, processes, and functional alignment to be successful. This will help solidify their trust in your partnership, productively solve problems as they emerge, and give opportunities for upselling and cross-selling. Before, during, and after the sale.

Growth 109

Growth Customers Repeat business Cross-sell 109

ClickFunnels

JANUARY 28, 2022

That being said, the goal of lead generation isn’t to collect as many email addresses as possible, it’s to get the contact details of your dream customers so that you could then sell them your products. Are you seeing steady profit growth every month? Start investing more time, more energy, and more money in that campaign.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Heinz Marketing

MAY 20, 2024

Marketing plays a crucial role here, attracting attention through targeted campaigns and informative content. The ideal outcome extends into the advocacy stage, where satisfied customers become brand champions, spreading positive word-of-mouth and potentially leading to upsell or cross-sell opportunities.

B2B 127

B2B Cross-sell Customers GTM 127

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

E-commerce 107

E-commerce Growth Cross-sell Objectives and Key Results 107

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Salesforce

JUNE 2, 2022

People often ask me how Salesforce drives revenue growth the way we do. Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. This keeps our focus on continued growth. This drives new audience growth by helping prospects and customers understand who we are and what we do.

Pipeline 98

Pipeline Engineering Growth Territory 98

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Increase cross-sell and upsell revenue by 25%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

Go To Market 63

Go To Market Objectives and Key Results A/B testing Territory 63

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

ClickFunnels

OCTOBER 18, 2021

However, if you have never run a paid advertising campaign before, then you need to be careful because when you don’t know what you’re doing it’s easy to burn through your entire marketing budget without having anything to show for it. Also, it might take a while to get it right, so be prepared to burn some cash on trial and error.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Revenue growth and ROI: Is personalization driving measurable results? Customer retention and churn : Are customers sticking with your brand over time?

A/B testing 95

A/B testing CTR Click Through Rate Healthcare 95

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me.

Campaign 101

Campaign A/B testing Pitch Cross-sell 101

SaaStr

MAY 30, 2024

With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. It’s a growth model and GTM strategy.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Sales Hacker

MARCH 19, 2020

If your company is struggling to sell into one industry but is closing at a massive clip in another industry, you can bet that trend will continue. This is why sales enablement initiatives containing a formal process for cross-functional collaboration are most likely to hit expectations ( source ). It’s the Digital Age.

Growth 107

Growth Customers Referrals B2B 107

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. Learn more: “Diversity Sells”.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Heinz Marketing

JANUARY 13, 2022

User-Led Growth . Hybrid Event Campaigns . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. I’ve seen companies create direct mail campaigns and claim that “their ABM campaign is completed.” Who do you sell to?

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. We of course help them with this endeavor, but after deep analysis, we almost always observe a large untapped opportunity for growth within their current customer base.

Cross-sell 115

Cross-sell Customers Growth Contract 115

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Martech

MAY 5, 2022

” Reduce churn with loyalty campaigns. According to Naves, marketers can help reduce customer churn through targeted loyalty campaigns. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Click here to download!

Customers 121

Customers Cross-sell Gaming Up-sell 121

Martech

FEBRUARY 21, 2024

Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns. We may use email marketing campaigns to engage with our customers and promote loyalty. In your inbox.

Growth 96

Growth Cross-sell Promote Price 96

SaaStr

NOVEMBER 4, 2022

Since the start of 2022, the focus of SaaS leaders has changed from growth at all costs to sustainable growth and being default alive. Often, leaders struggle to choose between increasing the runway for their companies and pursuing growth. Unlock non-linear growth by leveraging partnerships. But why not both? .

Growth 19

Growth GTM Cross-sell Non-Profits 19

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Generic campaigns won’t cut it anymore. Where is that customer in the buyer journey (beginning, middle or end)?

B2B 131

B2B Cross-sell Campaign CRM 131

Salesforce

SEPTEMBER 14, 2021

Marketers can tap into the full power of Salesforce to launch and uplevel real-time personalization , analyze the impact of your campaigns, glean insights across the full customer journey to optimize your efforts, and more. To succeed in today’s digital-first world, you need to market, sell, and engage audiences from anywhere.

Growth 98

Growth Cross-sell Customer Relationship Management Retail 98

Sales Hacker

AUGUST 3, 2022

As brands continue to move into an age of cross-platform promotion, what could the proliferation of social media mean for the future of e-commerce? Never fear — I’ll navigate you through the rise of social e-commerce and divulge the best-kept social selling tactics for a campaign that targets a new active audience.

E-commerce 107

E-commerce Sell Cross-sell Campaign 107

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Salesmate

JULY 8, 2020

You might generate these leads through activities such as email marketing, social media campaigns, PPC campaigns, in-person events, content marketing, cold outreach, or other approaches. There are some obvious levers for growth in this stage of the sales pipeline. Sell their goals. Set the agenda.

Pipeline 126

Pipeline Negotiate Objectives and Key Results Contract 126

Salesforce

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. A study by Bain & Company found that companies with strong brand recognition are more likely to achieve higher sales growth and profitability. Its not always about selling more.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. By aligning our efforts, we can create a seamless experience and set the foundation for long-term customer satisfaction and revenue growth.

Customers 98

Customers Cross-sell Growth Lead generation 98

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52