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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook gets everyone on the same page. Marketing funnel. Content channels. Content creation.

Campaign 149
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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

They prioritize direct selling and relationships over allowing customers to go and buy directly. A freemium version can work well if you want to gain market share quickly. What PLG Signals Can Sales Use to Sell Software? Generate outreach campaigns based on sequences. There are three broad categories of signals.

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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. It was a hit.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors.

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Optimizing for Amazon branded search: Best practices to boost visibility

Search Engine Land

Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share. To limit sales cannibalization, we try to introduce customers to new products or cross-sell rather than leading with hero products.

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Grow Your Marketing Agency With These 7 Tips

Hubspot

Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? Cross-Selling and Upselling: The Ultimate Guide. They can work towards increasing your market share and drive revenue.

Referrals 101
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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. Ultimately, a successful ABM campaign needs to solve three problems. Demandbase cross-references its database to find companies that are a good fit. Image source ). Image source ).