5 Common Integrated Marketing Mistakes and How to Avoid Them
Hubspot
MAY 22, 2020
Whoever submits the video deemed most creative wins a free waterbed and an all-expense-paid trip to Water Country — the preeminent waterpark in the greater Portsmouth, New Hampshire area. To enact this campaign, the company sends out promotional email blasts to its subscribers. In other words, it was tone-deaf.
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