ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Heinz Marketing

MARCH 10, 2021

As we all know, Costco is one of the largest and most successful retailers in the country. As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. If you are selling a product or a service, make sure it is user-friendly.

B2B 138

B2B Cross-sell Retail Healthcare 138

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds. When choosing a feed label, you control which feeds from the designated Merchant Center store will be featured in your campaign.

Cross-sell 117

Cross-sell Territory Retail Campaign 117

Hubspot

DECEMBER 12, 2012

That means by now, you should have your own business' holiday campaign all ready and raring to go, especially if you want to stand out from all the other companies doing that exact same thing. And there are some companies that are doing this whole "standing out" thing particularly well with their holiday marketing campaigns.

Campaign 78

Campaign Cross-sell Gaming Promote 78

Salesforce

FEBRUARY 14, 2025

It goes beyond traditional personalized marketing by using detailed user profiling and data-driven insights to deliver content, offers, and interactions that feel truly personal.

A/B testing 88

A/B testing CTR Click Through Rate Healthcare 88

ConversionXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. Scenario 2: The online fashion retailer.

Customers 129

Customers Retail Cross-sell Follow-up 129

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Among retail and ecommerce emails, the survey found an average open rate of 20.5% Here’s the data… Image Source. Image Source. click rate.

Cross-sell 120

Cross-sell Retail Referrals Education 120

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. Imagine you’re a clothing retailer. One campaign in particular delivered a 35.5X We could run a retargeting campaign in the run up to our Inbound15 event. Check them out below. Pixel-Based Retargeting. lift in ROI.

Campaign 78

Campaign E-commerce Cross-sell Promote 78

Martech

OCTOBER 19, 2022

With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.

Customers 140

Customers Cross-sell Retail Prospecting 140

Martech

FEBRUARY 14, 2023

That means I’m more likely to choose them when I need the kind of products they sell. Birthday greeting Only 31% of retail email marketers send birthday greetings according to the Litmus 2021 State of Email report. This makes the suggested products more relevant than a cross-selling or upselling list based on past purchases.

Customers 129

Customers Retail Cross-sell Campaign 129

Martech

OCTOBER 16, 2023

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. He printed reports with all the statistics on every email campaign.

Cross-sell 132

Cross-sell Retail B2C Strategize 132

Hubspot

NOVEMBER 4, 2015

You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people you’re selling your efforts short. Yet another P2P opportunity around Giving Tuesday is to help supporters sell something that benefits your organization. Don’t stop until you cross the finish line in 2016.

Promote 78

Promote Campaign Cross-sell Networking 78

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. But many retail websites have defaulted to putting the email opt-in form at the bottom of the website.

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

Martech

FEBRUARY 13, 2024

This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates. Case study: Martech alignment in action A retail chain embarked on a digital transformation journey to integrate online and offline customer data to offer a seamless shopping experience.

Objectives and Key Results 108

Objectives and Key Results Cross-sell Strategize Retail 108

Martech

MAY 15, 2024

We’re industry-agnostic; we work across oil and gas, CPG and retail, supply chain and logistics, the idea being that technology is pretty much horizontal. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media. We track early-stage startups too.

Retail 108

Retail Cross-sell Technology Technology 108

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Everyone is selling online; you’re competing in a digital mall with endless aisles. What do their email campaigns look like? Retailers have been taking advantage of this concept for decades, holding limited-time-only sales to build urgency. What isn’t?

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

APRIL 11, 2014

Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts. What Are Cross-Sales, Add-On Sales & Bundle Sales? Here’s a great example of a cross-sell interstitial by Product Upsell , an app for Shopify customers. . What is Upselling?

Cross-sell 118

Cross-sell Price A/B testing Up-sell 118

PandaDoc

JULY 14, 2020

If someone has followed a link from a particular search term, or from a certain social media marketing campaign, you can use a pop-up related directly to that. Cross-sell/upsell. Many businesses find it can be harder to cross-sell or upsell through a website, rather than in-person or on the phone. Exit pop-ups.

Cross-sell 140

Cross-sell Sales Up-sell Follow-up 140

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Supply-side platforms (SSP) where publishers sell their ad inventory. Before you launch your ad campaign, you'll have to figure out a few things. Set up your campaign.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Martech

OCTOBER 20, 2022

An online cosmetic company can target campaigns for high-end skin care at customers tagged by Unity’s high lifetime value model. Its customer base includes some 60 million small businesses and it wanted to cross-sell to them. Utilities. ” One example he gave was ATT. Marketing maintenance management.

Launch 103

Launch Cross-sell Manufacturing Healthcare 103

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. Email is especially valuable to e-commerce, direct-to-consumer and multichannel retailers. E-commerce capabilities.

E-commerce 141

E-commerce Technology Technology Retail 141

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Can you lower costs by removing steps to market or sell your product (e.g.,

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Search Engine Land

JUNE 4, 2024

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Many advertisers work under the assumption that they should focus their advertising on the products they sell the most.

Non-Profits 81

Non-Profits Cross-sell Campaign Retail 81

Sales Hacker

NOVEMBER 16, 2021

It helps you gather good leads for your cold emails pitching campaigns, and ensures these contacts are verified. Automated drip campaigns. You can handle email tracking, scheduling, or mail merge campaigns from one dashboard. Key features: Move items between ad groups and campaigns. Prospoect.io Contact management.

Lead generation 126

Lead generation Price Campaign Cross-sell 126

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. Part of the marketing strategy is to launch co-branded ads with retailers.

X-functional 119

X-functional Cross-sell Territory Retail 119

Hubspot

MAY 6, 2021

Considerations for engaging campaigns. But a major art museum like The Metropolitan Museum of Art will need a more complex marketing strategy to reach its thousands of visitors, attract donors, sell and retain memberships, draw in artists and exhibits, sell retail products, and host events. Let's jump in.

CTR 101

CTR Campaign Retail Promote 101

Search Engine Land

MARCH 28, 2024

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. You can use Search Ads 360 to create, manage and report on search campaigns on: Google Ads Microsoft Ads Yahoo!

Profit margin 79

Profit margin Retail Cross-sell Campaign 79

Hubspot

FEBRUARY 25, 2016

Or would you prefer selling directly via social networks? The aim is to facilitate retailers in simplifying the buying process from these networks. Think the impact of sponsored tweets selling merchandise once #GameofThrones or #TheWalkingDead comes back on the air. Twitter’s buy now button also works for retargeting campaigns.

Retail 77

Retail Cross-sell Networking Drivers/motivators 77

Sales Hacker

NOVEMBER 11, 2019

Selling to Fortune 500 companies is a different game than SMB. At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. Yes, the thought of inviting all my prospects to an extravagant dinner and drinks event crossed my mind.). With the Fidelity campaign, I was bidding at $3.43

Process 91

Process CTR Sell Cross-sell 91

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Or are you concerned more with customer retention and cross-sell opportunities?

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Sales Hacker

JUNE 3, 2021

automobile parts to repair cars), to sell to their customers (e.g. retail stores selling children’s toys), or they’re using a service (e.g. You need CRM software to support lead management, track progress along the sales pipeline , identify cross- and upselling opportunities, and provide efficient customer service.

B2C 105

B2C CRM B2B E-commerce 105

Hubspot

JULY 14, 2011

More and more big-name brands, retailers, and ad agencies are adjusting their marketing budgets in favor of mobile marketing because the return on investment is much stronger, and it can be integrated smoothly into existing sales and promotion strategies. You can build brand awareness without expensive traditional advertising campaigns.

B2B 77

B2B Cross-sell Promote Appointment 77

Martech

DECEMBER 15, 2022

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. But 43% of consumers are poised to switch retailers to get better prices. Visits to landing pages tied to email or social campaigns. But now it’s time to get serious. A McKinsey study found 55% of U.S. Time on page.

Objectives and Key Results 100

Objectives and Key Results Cross-sell A/B testing Promote 100

Salesforce

SEPTEMBER 14, 2021

Marketers can tap into the full power of Salesforce to launch and uplevel real-time personalization , analyze the impact of your campaigns, glean insights across the full customer journey to optimize your efforts, and more. To succeed in today’s digital-first world, you need to market, sell, and engage audiences from anywhere.

Growth 98

Growth Cross-sell Customer Relationship Management Retail 98

ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. Movies Unlimited got a 500% ROI with a shopping cart abandonment campaign.

Conversion 105

Conversion Retail Price Cross-sell 105

ConversionXL

NOVEMBER 4, 2021

A staggering number of over one million e-commerce retailers have used the company’s products, with more than 3.5 Leading product marketers never stop researching and asking questions to help their companies sell products and grow. That way, they can gather even more information for their future campaigns.

Product 127

Product E-commerce Strategize B2B 127