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Why public relations is thriving in today’s global marketing mix

Martech

PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines. Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide.

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How to revamp your lead scoring strategy for 2025

Martech

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy.

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How Marketing Cloud Account Engagement Customers Can Access New Functionality

Salesforce

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

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Revenue Enablement: The Complete Guide for 2023

Veloxy

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. This metric can be broken down by product, sales team, or region to identify specific areas of strength or weakness.

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How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Host 10 regional events to generate new sales opportunities.

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Microsoft unveils new tool to make cross-border advertising easier

Search Engine Land

Microsoft announced a new feature to simplify cross-border advertising for retailers. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds. When choosing a feed label, you control which feeds from the designated Merchant Center store will be featured in your campaign.

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5 Tips for Optimizing Landing Pages

Heinz Marketing

Your ad copy has been finalized, the ads set up, targeting defined and the campaign set to run, and you’re getting positive results to the spend. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Create a landing page for every ad within a campaign.