Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Implement behavioral triggers.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

JULY 11, 2024

If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing. Email: Business email address Sign up now Processing.

B2B 133

B2B Cross-sell Drivers/motivators Pipeline 133

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! 1 Set Up a Value Ladder Sales Funnel.

Cross-sell 246

Cross-sell Sales Niche Price 246

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Have you ever noticed how some leads just don’t quite match up with what your ideal customer looks like? Processing.

Cross-sell 119

Cross-sell Lead generation GTM Territory 119

Martech

NOVEMBER 7, 2024

This is achieved using granular filters such as job titles, geographic locations and company names to ensure that only the relevant people (think buying committee ) from the target accounts are exposed to your campaigns. Marketers are expected to set up, integrate and manage the system themselves. This process is far from simple.

B2B 127

B2B Contract GTM CRM 127

Martech

JULY 15, 2024

Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers. It includes expenses related to marketing campaigns, advertising, and sales efforts.

Customers 113

Customers Objectives and Key Results Cross-sell Follow-up 113

Martech

SEPTEMBER 26, 2024

Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide. PR professionals know how to overcome language barriers and tailor messages to different cultures, creating campaigns that connect with local audiences. What is killing traditional PR?

Territory 131

Territory Contact Pitch Cross-sell 131

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. I love them!

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

ClickFunnels

DECEMBER 19, 2021

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. Your goal should be to obtain the contact information of your dream customers so that you could sell them your products, generate revenue, and make a profit. See how Matthew’s lead magnet sells his frontend product? leads per day).

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

Martech

SEPTEMBER 12, 2024

Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. DMi Partners’ Lumina by DMi is a platform for measuring and reporting affiliate campaigns. Email: Business email address Sign me up! Choppity’s ClipAnything is a video search tool for producing social media content.

Cross-sell 112

Cross-sell Construction Legal Contract 112

Salesforce

JULY 18, 2024

Get articles selected just for you, in your inbox Sign up now Increasing loyalty with AI-driven personalization MOL Group’s digital transformation began a few years ago, when they decided to make the switch from being a traditional fuel retailer to a digitally driven consumer goods retailer and integrated mobility service provider.

A/B testing 98

A/B testing Retail CRM Cross-sell 98

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Search Engine Land

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. In addition, the integration of AR and VR technologies opens up exciting possibilities for enhancing the loyalty program experience.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Veloxy

AUGUST 10, 2021

But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. The same goes for eliminating manual data entry which frees up precious sales time for customer engagement. This is all based on user-provided information like texts, images, and calls to action.

Process 328

Process Sales Technique Pipeline 328

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Data Cloud also gives customers the data foundation necessary to use Agentforce to build campaigns, and send customers SMS messages without having to use a third-party platform.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. This particular example is about email, but you can apply the same principles to other campaigns. Include the logic of your personalization campaign in that document. Keep track of the volume of each of your campaigns.

Campaign 131

Campaign Cross-sell Contact Follow-up 131

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ClickFunnels

JANUARY 28, 2022

That being said, the goal of lead generation isn’t to collect as many email addresses as possible, it’s to get the contact details of your dream customers so that you could then sell them your products. Take a look at your current lead generation strategy: Which lead generation campaign is producing the best results? in just five days.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Why is revenue enablement important? Try our revenue growth calculator!

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Sales Hacker

JUNE 19, 2019

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns.

Campaign 105

Campaign Cross-sell Sales Up-sell 105

Martech

FEBRUARY 24, 2025

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 114

Campaign Click Through Rate E-commerce Promote 114

ClickFunnels

OCTOBER 18, 2021

Obviously, you can’t just sit back and wait for people to start signing up to your email list, you have to actively drive traffic to the lead magnet landing page. So begin with a small daily ad budget, figure out how to generate leads profitably, then start gradually scaling the campaign. Create a simple 6-email follow-up sequence.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Increase cross-sell and upsell revenue by 25%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

Go To Market 63

Go To Market Objectives and Key Results A/B testing Territory 63

Martech

MAY 5, 2022

” Reduce churn with loyalty campaigns. According to Naves, marketers can help reduce customer churn through targeted loyalty campaigns. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Click here to download!

Customers 121

Customers Cross-sell Gaming Up-sell 121

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Generic campaigns won’t cut it anymore. Where is that customer in the buyer journey (beginning, middle or end)?

B2B 131

B2B Cross-sell Campaign CRM 131

SaaStr

MAY 30, 2024

They prioritize direct selling and relationships over allowing customers to go and buy directly. The first screenshot is a signup for a product where the individual can go through a self-serve motion, sign up for a free trial, not even with a credit card, and start seeing value right away. It’s not fully self-serve.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Martech

JUNE 13, 2024

For instance, Meta’s ability to target users based on intricate criteria such as interests, life events and online behavior can dramatically enhance campaign effectiveness. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Cross-sell 122

Cross-sell Customer Relationship Management Campaign Relationship Management 122

Sales Hacker

AUGUST 3, 2022

As brands continue to move into an age of cross-platform promotion, what could the proliferation of social media mean for the future of e-commerce? Never fear — I’ll navigate you through the rise of social e-commerce and divulge the best-kept social selling tactics for a campaign that targets a new active audience.

E-commerce 107

E-commerce Sell Cross-sell Campaign 107

Salesmate

MARCH 23, 2021

You are a budding entrepreneur and your start-up is just gearing up to take on the market. You are already aware that a CRM would be the viable option to invest in for the growth of your start-up, but you aren’t sure how it’ll be beneficial to you, especially at such an early stage of your business.

CRM 116

CRM Cross-sell Tradeshows Up-sell 116

Heinz Marketing

MARCH 31, 2021

Your ad copy has been finalized, the ads set up, targeting defined and the campaign set to run, and you’re getting positive results to the spend. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Create a landing page for every ad within a campaign.

Cross-sell 130

Cross-sell Territory Campaign Prospecting 130

Salesforce

FEBRUARY 14, 2025

Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Build Your First Agent with Agentforce Create an Agentforce Service Agent to assist with recommendations and bookings.

A/B testing 90

A/B testing CTR Click Through Rate Healthcare 90

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Heinz Marketing

MARCH 10, 2021

As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. If you are selling a product or a service, make sure it is user-friendly. How quickly does your team respond to the inquiry up to the closed deal and beyond?

B2B 138

B2B Cross-sell Retail Healthcare 138

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. So buckle up and prepare for one super informative, all inclusive guide to all things Sales AI. The power of selling will never move away from human interaction.

Sales 223

Sales Non-Profits CRM Pipeline 223

Heinz Marketing

JANUARY 13, 2022

Hybrid Event Campaigns . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. I’ve seen companies create direct mail campaigns and claim that “their ABM campaign is completed.” Who do you sell to? User-Led Growth .

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137