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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The vendors included both Obility clients and non-clients. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action.

B2B 117
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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns.

Campaign 100
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Is a CTR of 20% good or bad? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other? What about A/B testing?

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101
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A Complete Guide to YouTube Analytics

ConversionXL

Done right, YouTube ads are a profitable endeavor. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine.

CTR 134
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How to make your Google Ads brand campaigns more efficient

Search Engine Land

Are you looking to make your brand campaigns on Google Ads more efficient? Initially, we found success with Google’s target impression share for brand campaigns. However, in 2023, with profitability as our focus, we challenged the status quo. As a European fintech business, we have used Google Ads as an acquisition lever.

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5 Key Metrics to Measure Success of Paid Search Campaigns

Hubspot

Since we all have limited bandwidth, it’s a good idea to narrow down the field to a short list of key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. The CTR of the display URLs in the ad group. 1: Quality Score. The quality of your landing page.