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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

Launch 116
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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

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CDPs, their close kin and how to choose between them

Martech

Data Management Platforms (DMPs) collect and manage third-party data for audience targeting and online advertising. Digital Experience Platforms (DXPs) integrate and manage customer interactions across various channels to enhance user experience. Is your focus on customer interactions or customer data?

Closing 73
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4 key features in Salesforce’s Agentforce 2.0

Martech

Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization. Enhancements to the Atlas Reasoning Engine. It can also integrate with marketing automation platforms to trigger personalized email campaigns based on customer interactions.

CRM 107
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How To Run Your Pipeline Engine To Drive Growth

Salesforce

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. How Salesforce manages pipeline. At Salesforce, every potential deal is recorded as an opportunity in the Salesforce CRM (customer relationship management platform).

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing?

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