Salesforce

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. Predictive AI has many business use cases that improve customer experiences and decision-making. However, increased AI workloads come with important security and privacy considerations.

Trust 92

Trust Customers Campaign Represent 92

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 124

Strategize User Experience High impact Construction 124

Salesforce

DECEMBER 20, 2024

By now marketers know they need to use AI to engage with customers in real time. To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant.

Campaign 128

Campaign Launch Gaming Sports 128

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

Launch 111

Launch Pitch Represent B2B 111

Salesforce

OCTOBER 11, 2024

According to Verizon’s 2024 Data Breach Investigations Report , 68% of breaches involved a nonmalicious human element, such as social engineering attacks or simple human error. Keeping our customers’ data secure is intrinsically linked to keeping our employees’ data secure. Why are data-driven security awareness programs important?

Campaign 64

Campaign Intrinsic Education Trust 64

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Google or Bing) and see how well these campaigns are performing. These examples show that many GA4 reports and metrics can help inform your SEO campaigns.

CTR 124

CTR Click Through Rate Campaign Event Production 124

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The bots are customized using inexpensive, low-code tools. Service Agent , which replaces chatbots in handling customer service. How does Agentforce work?

Launch 122

Launch Represent Engineering CRM 122

Martech

SEPTEMBER 30, 2024

It also interacts with a ton of prospects and customers. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Prompt design vs. prompt engineering Over the past two years, prompt engineering has become “all the rage” for engineers and coders.

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Ignite Innovation.

Growth 116

Growth Entertainment Sports Strategize 116

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. Repeat : If successful, run the campaign again to ensure it wasn’t a fluke. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Negotiate 97

Negotiate GTM Campaign Growth 97

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Instead of just driving clicks, SEO teams should prioritize creating content that converts customers. Create a PPC campaign. It can benefit SEO, too.

CTR 108

CTR UX Campaign Education 108

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. They’re serious about this, too.

SQL 97

SQL Launch Campaign Retail 97

Martech

AUGUST 22, 2024

MessageGears enhanced its integration with Jacquard , enabling cross-channel messaging cohesion and automated AI campaign optimization. Zefr expanded its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include YouTube Shorts inventory, Demand Gen, and Performance Max campaigns. Processing.

E-commerce 115

E-commerce Healthcare Campaign Technology 115

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

A/B testing 98

A/B testing Retail CRM Strategize 98

Heinz Marketing

JULY 19, 2024

AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Tools like Copy.ai

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

Construction 114

Construction CRM Contact Follow-up 114

Search Engine Land

AUGUST 19, 2024

Advertisers will need to manually identify and select audience segments, potentially increasing the time and effort required to optimize campaigns. Google has not provided a specific reason for the removal, but the shift suggests a move towards more user-driven strategies and customization in audience targeting. Reason for change.

Campaign 104

Campaign Engineering Growth Process 104

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Martech

OCTOBER 23, 2024

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. Well… 44% say complicated or fragmented data is a top challenge.

A/B testing 115

A/B testing Engineering Campaign Start-ups 115

Martech

DECEMBER 20, 2024

Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization. Enhancements to the Atlas Reasoning Engine. Here are some examples: The CRM Skills let you create agents to automate and enhance customer experiences. The ability to deploy Agentforce in Slack.

CRM 104

CRM Engineering Clients Trust 104

Martech

AUGUST 15, 2024

Each plays a vital role in getting this marketing asset to the customer. Moving towards more automation: Low code, no code Many marketers already automate parts of their marketing pipeline through the likes of automated email systems, where a trigger sets off a series of activities such as a drip campaign.

Pipeline 119

Pipeline Follow-up Technology Technology 119

Martech

SEPTEMBER 3, 2024

. “When this happened,” said Kotecha, “a lot of our customers said ‘We don’t need to worry any more, let’s move back to cookies.’ ’ I don’t think that’s the right thing to do, so we’re back in education mode again with our customers.”

Education 111

Education Campaign Conversion Engineering 111

Martech

AUGUST 13, 2024

Customer interaction data 2. Does your team have access to customer sentiment data that captures the emotions, opinions, attitudes and overall sentiment of customers toward a product, service or brand? What is your typical planning horizon for marketing programs/campaigns? Effectiveness/performance of assets.

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Martech

JULY 18, 2024

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. CallMiner has also added real-time AI summarization, providing instant summaries after customer interactions.

Campaign 110

Campaign Represent Gaming Follow-up 110

Search Engine Land

SEPTEMBER 27, 2024

There’s even a title recommendation engine that will help you write more impactful titles. You start with a keyword research engine and will gain access to: Content guidelines. You can do a lot with Canva, but you can now customize your graphics with AI tools, brainstorm ideas and so much more. Topics to cover. NLP suggestions.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Enhanced customer experience AI-driven chatbots and virtual assistants provide instant, personalized responses to customer inquiries, improving overall customer satisfaction and engagement.

Transportation 98

Transportation Education Angle Healthcare 98

Martech

OCTOBER 21, 2024

Customer success is scrambling to find reference customers for panels. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. Customer success mined quarterly business reviews (QBRs) for speakers. The result?

Strategize 111

Strategize Angle Territory Sports 111

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. When potential customers frequently see your brand mentioned, their trust and familiarity with you grow.

Trust 104

Trust Engineering Growth Niche 104

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? ebooks, whitepapers).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

SaaStr

NOVEMBER 8, 2024

The idea for Clay came from the goal of giving the power of programming to more Go-To-Market leaders rather than more technical founders or engineers. As Kareem and his co-founder started building out their early product and quickly needed to go outbound for their first customers. They’re a creative approach to GTM.

GTM 109

GTM Growth Campaign Cold Call 109

Martech

OCTOBER 21, 2024

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. But what happens if you switch agencies or decide to bring campaign management in-house?

GTM 122

GTM Contract Clients Campaign 122

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 114

Campaign Click Through Rate E-commerce Promote 114

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Make sure to understand where and how conversions relate to your customer journey.

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

JULY 22, 2024

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. You want to meet the potential customer in their current mental state.) SEO Search engines have entered the shopping process.

Niche 98

Niche Retail Promote Follow-up 98