Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools.

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Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

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Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax explained. Why we care. Getting started. Getting started. What Microsoft is saying.:

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ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. You offer the potential customer your lead magnet in exchange for their email address. ” “Yeah, they are.

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Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. Why we care. Awareness Plans. First seen.

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Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. That being said, I tried to keep these applicable to any who are looking to run some ultra-targeted campaigns. This is true of each stage from planning to execution, especially with rolling launches.

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Martech

AUGUST 27, 2024

AI Decisioning continuously experiments with customer data available in Snowflake to identify the best ways to engage with individual customers based on any attribute or behavior. It is intended to move beyond targeted segments to suggest engagement events for individual customers. AI Decisioning removes the guesswork.”

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Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. Get MarTech! In your inbox.

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Martech

JUNE 7, 2024

With AI playing an increasingly pivotal role in powering ad products, Google wants to equip marketers with best practices for driving customer connections, creating high-quality creative, and making data-driven decisions using AI. What’s included: Customized skill assessments to identify knowledge gaps. Why we care.

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Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. The post SAP Emarsys launches AI Product Finder appeared first on MarTech.

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Veloxy

JUNE 7, 2021

In other words, if you want to make an impact, you’ve got to craft an email that stands out from everything else in your customer’s inbox. With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. Suppose you have an upcoming promotion or product launch.

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Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. Customer Dashboard.

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Search Engine Land

MARCH 4, 2024

Google Ads launched a new tool simplifying the management and automation of tasks within your account. It offers customization features for easy report tailoring, including the ability to: Filter your data by campaign, ad group, keyword, and other dimensions. Solutions explained. Set flexible budgets. Why we care.

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Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. What are MMMs? Why we care.

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Martech

FEBRUARY 7, 2023

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Holub’s AI startup Vidora was acquired by mParticle in 2022.

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Martech

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Link Google Analytics accounts to organizations.

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Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. Customized skill assessments to identify knowledge gaps. What’s happening. What’s included.

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Martech

MAY 20, 2024

We want to focus on creating loyal customers. Answer: To create loyal customers for your event ticketing company, it is important to focus on providing a seamless and personalized experience across your website and mobile apps. This can enhance the user experience and make customers feel valued. Customer support.

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Martech

MAY 21, 2024

Leveraging attributes such as time, location, channel and device allows you to serve a highly personalized message to custom audiences when and where they are most likely to convert. Additionally, contextual placement, time of day, day of week, and device can all be leveraged to customize the marketing interaction further.

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Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

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ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. Meanwhile, customer retention and customer satisfaction, while without a doubt of utmost importance, should not be the responsibility of marketing people.

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Search Engine Land

MARCH 1, 2024

with eight new features and updates for advertisers to utilize to improve the efficiency of their campaigns. Editor now supports the migration of Display campaigns to Performance Max campaigns. In addition, you’ll be able to create experiments for the purposes of comparing campaign performance. Paused by system.

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Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

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ClickFunnels

AUGUST 2, 2021

1 Clearly Define Your Dream Customers. Their reasoning goes like this: “More potential customers means more sales, right?”. Because going after a narrow target audience enables you to: Create products that are super helpful to your dream customers. Create marketing campaigns that truly resonate with your dream customers.

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Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

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Search Engine Land

NOVEMBER 17, 2023

Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. Advertisers can customize CTA (1-day or 7-day), VTA (off or 1-day), EVTA (1-day or 7-day) directly on TikTok Ads Manager.”

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Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Which processes should we automate to scale up localized campaigns profitably?

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Martech

OCTOBER 2, 2024

While we have a really sticky customer base, we don’t have a lot of awareness or familiarity,” she said. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” The campaign, launched days before we spoke with Rosenblum, is using YouTube and paid social media.

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Campaign B2B Sports Launch 81

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Understanding the customer. Campaign creation and deployment. Customer personalization and engagement.

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Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. But some are taking the plunge. Dadoo asked. “AI

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Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen.

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Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant.

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ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. Either way, it’s important to have clear targets for your display advertisements so that, in the end, you know if the campaigns were successful. Customer Avatar ? Build The Advertising Foundation.

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Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

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Martech

NOVEMBER 8, 2024

Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. What prevents more effective learning after a campaign?

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Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

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Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

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