Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen.

Campaign 85

Campaign Represent Strategize Launch 85

Sales Pop!

DECEMBER 4, 2024

Holiday Incentives Your customers will relate to you better when you adapt to the world everyone is living in. Launch sales campaigns that are centered around holiday themes. Remember to collect feedback from your customers so you get to know them better and can hone in on their style and needs even better in the new year.

Launch 213

Launch Campaign Presentation Service 213

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Products campaigns have no monthly or upfront fees and are always on a cost-per-click basis. Custom image. Sponsored Brands. Sponsored Display.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. Why we care. The report.

Launch 74

Launch Niche Campaign B2B 74

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant.

Campaign 128

Campaign Launch Gaming Sports 128

Search Engine Land

SEPTEMBER 19, 2024

Time and cost are big challenges when it comes to creating good quality video content for campaigns. Video generator creates custom video content in minutes using a single product image. Video generator creates custom video content in minutes using a single product image. These AI-powered tools address these key challenges.

Launch 85

Launch Campaign Technology Technology 85

Search Engine Land

OCTOBER 8, 2024

This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. From there, Google will customize the video to match your brand, enhance your images, and highlight product attributes, Google explained. This is the first rolling out for U.S.-based

Product 84

Product Launch Campaign Promote 84

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. A lead is a potential customer who has: Expressed an interest in your company. Want to make more sales? What is a Lead?

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Which processes should we automate to scale up localized campaigns profitably?

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

Launch 244

Launch Sell Represent Sales 244

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

Martech

OCTOBER 2, 2024

While we have a really sticky customer base, we don’t have a lot of awareness or familiarity,” she said. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” The campaign, launched days before we spoke with Rosenblum, is using YouTube and paid social media.

Campaign 70

Campaign B2B Sports Launch 70

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. These insights enable you to create highly targeted marketing campaigns that resonate with your audience.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. D-ID launched a new AI-powered marketing suite.

X-functional 109

X-functional Launch Trust Technology 109

Search Engine Land

JULY 17, 2024

A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You consistently miss campaign launch deadlines, and you’re not sure why. Dig deeper: How to improve PPC campaign performance: A checklist

Campaign 68

Campaign Manufacturing Represent Follow-up 68

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Also, check.

Territory 126

Territory Launch Growth Contract 126

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. If it doesnt, the ads will alienate customers.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. How does Agentforce work?

Launch 121

Launch Represent Engineering CRM 121

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. Avoiding anecdotal evidence and other pitfalls during this phase sets the stage for a campaign’s success. Addressing these challenges early on leads to more effective and impactful marketing campaigns.

Objectives and Key Results 120

Objectives and Key Results Campaign Strategize Retail 120

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. You offer the potential customer your lead magnet in exchange for their email address. ” “Yeah, they are.

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers.

Campaign 110

Campaign Launch Strategize Conversion 110

Martech

MAY 22, 2024

In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. Using AI and customer data to enhance the customer experience By leveraging AI, brands can transform their customer data platforms (CDPs) into potent tools for real-time, data-driven decision-making.

Campaign 124

Campaign Launch Technique Strategize 124

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 108

Retail Launch Manufacturing Campaign 108

Heinz Marketing

SEPTEMBER 17, 2024

Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. An organization might have a competent sales team but lacks expertise in content marketing or campaign development and execution to drive top or mid funnel demand generation, leading to missed opportunities.

Objectives and Key Results 107

Objectives and Key Results Launch Campaign Growth 107

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. It also maintains brand consistency across campaigns. What is Campaign Builder? What is BrandKit?

Contact 110

Contact Campaign Launch Non-Profits 110

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. Autogon AI launched a new tool called GenR8 Video.

SQL 89

SQL Launch Campaign Retail 89

Martech

DECEMBER 12, 2024

This helps further segment your audience and understand how each customer uses both platforms. Technical considerations When asking customers to sign up, have a disclaimer stating the kind of messaging they will receive and if there is a charge for SMS responses. Perhaps something like this: Pre-launch SMS. Launch email.

A/B testing 110

A/B testing Campaign Legal Launch 110

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

Construction 114

Construction CRM Contact Follow-up 114

Salesforce

AUGUST 27, 2024

Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer – but also creating challenges. They work together to create more personalized journeys for customers.

Campaign 64

Campaign B2B CRM Represent 64

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax explained. Why we care. Getting started. Getting started. What Microsoft is saying.:

Campaign 117

Campaign Launch Networking Start-ups 117

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Internal testing helped me bring additional context and resources to each landing page and, finally, the confidence to launch!

CTR 130

CTR Click Through Rate Lead generation Campaign 130

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Improved customer loyalty.

Strategic planning 91

Strategic planning Campaign Strategize Launch 91

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Go to your GDN campaign > Audiences. Sounds enticing, right?

CTR 90

CTR Campaign Launch Represent 90

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 112

Launch Campaign Trust Technology 112

Salesforce

AUGUST 8, 2024

Today’s marketers need to connect with customers in a more impactful way. Instead of sending the same email to everyone on your list, your messages are tailored based on customer insights like purchase history, browsing behavior, and engagement metrics. Customers today expect more from their inboxes.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111