Martech

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Moreover, loyalty programs can incorporate tiered membership levels, where increased spending unlocks premium benefits, motivating customers to spend more to reach the next tier.

Cross-sell 108

Cross-sell Drivers/motivators Strategize Promote 108

Martech

OCTOBER 4, 2024

Accurate measurement of campaign performance and targeting specific audiences are key to successful digital advertising. No matter what motivated Google’s change, the shift in cookie deprecation creates a unique opportunity for the industry. As the industry grapples with these potential disruptions, companies are in a tough spot.

Drivers/motivators 134

Drivers/motivators Trust Technology Technology 134

Martech

JUNE 3, 2024

At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. Dove’s “Real Beauty” campaign is an example of a brand leading the charge in building emotional engagement. As a result of the campaign, Dove saw a 10% sales increase in the first year of the campaign.

Drivers/motivators 114

Drivers/motivators Customers UX Commission 114

Martech

JANUARY 9, 2025

Andrade added: Insights marketers can glean include the leading drivers of customer churn and which competitors are mentioned, the new features or improvements customers ask for during interactions and emerging topics. How does this work?

Drivers/motivators 127

Drivers/motivators Represent Contact Campaign 127

Martech

DECEMBER 19, 2024

Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks. Generic phrases like Submit or Click here lack personality and dont motivate users to act.

A/B testing 121

A/B testing Drivers/motivators CTR Click Through Rate 121

Martech

SEPTEMBER 26, 2024

Really understanding what motivates them. Understanding people’s motivations helps marketers overcome the organization’s politics and build solid relationships with those key stakeholders. What are their pain points? What are their needs?” And those leaders, along with the marketing leader, make up a team, too. “I

Government 107

Government Drivers/motivators Consult Trust 107

Martech

JULY 11, 2024

If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. Through a better understanding of why people are doing what they are doing, it gets to their real motivations. Did you know that you have your own intent data? You don’t need to buy it. The signal becomes insight.

B2B 133

B2B Cross-sell Drivers/motivators Pipeline 133

Search Engine Land

SEPTEMBER 20, 2024

Create a PPC campaign. How PPC and SEO teams can diversify their efforts PPC Migrate your top Google Ads campaigns to Microsoft Bing. The platform makes it very simple to migrate your top campaigns. PPC teams have extensive experience with remarketing, one of the most effective campaigns introduced in the last 15 years.

CTR 108

CTR UX Campaign Education 108

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 103

Objectives and Key Results CRM Drivers/motivators Campaign 103

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

DECEMBER 12, 2024

If you exceed 160 characters, your SSP will charge this as two texts, which can add up quickly when you send frequent SMS campaigns. Having just 160 characters at your disposal requires creative thinking, especially if your campaign has a lot of info to convey. SMS should always use simple, direct wording.

A/B testing 112

A/B testing Campaign Legal Launch 112

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Plus, it’s a major driver of conversions (especially for SaaS businesses). Social Media Campaigns. Social media campaigns are a great way to reach new audiences and collect their contact information. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Sales Pop!

MAY 20, 2024

Why Customize Sales Campaigns? While there are many good reasons to customize your sales campaigns, the top one being revenue. Aside from making money, here are a few good reasons to customize your sales campaigns. Personal Connection Customizing sales campaigns forms a personal connection.

Campaign 130

Campaign Customers Click Through Rate Appointment 130

Martech

SEPTEMBER 30, 2022

” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. Steps to build a disruptive marketing campaign. If you want to build a disruptive marketing campaign, there are a few things you need to keep in mind: 1. Know your industry.

Campaign 123

Campaign Technique Construction Drivers/motivators 123

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. More importantly, you must use the right tools to evaluate conversions. Same thing here).

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Moreover, loyalty programs can incorporate tiered membership levels, where increased spending unlocks premium benefits, motivating customers to spend more to reach the next tier.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

AUGUST 1, 2024

By analyzing survey data, reviews, and social data in real-time, this tool offers a precise understanding of customer behaviors and motivations at both the location and enterprise levels. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface.

Technology 110

Technology Technology Campaign Drivers/motivators 110

Martech

JULY 30, 2024

For example, your team or agency is growing and taking on a variety of projects, from simple, low-cost ones to complex, high-cost campaigns. Will it be creative marketing campaigns (i.e., Opportunities to enhance skills may aid in retaining talent, providing stability where helpful and motivating staff with your investment in them.

Profit margin 117

Profit margin Niche Strategize Clients 117

Iannarino

JULY 9, 2021

Why The Sales Profession Needs a PR Campaign. Professional sales needs a Public Relations campaign, to tell the public that the old stereotypes are out of sync with the reality of what B2B salespeople really do. Do Good Work: When you’re hiring for a sales role, hire workers who are already hungry and intrinsically motivated.

Intrinsic 337

Intrinsic Sales Cold Call Technique 337

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. That’s a loss aversion mention.

Drivers/motivators 123

Drivers/motivators Profit margin Price Campaign 123

ClickFunnels

JANUARY 8, 2023

The post Copywriting For Emails – 14 Ways To Improve Your Campaigns appeared first on ClickFunnels. Here are 14 proven ways to improve your campaigns with stellar copywriting! This is a big motivator and, when it comes to crafting subject lines (more on that later), this is very important. But your email list is yours.

Campaign 130

Campaign A/B testing Click Through Rate Up-sell 130

Martech

SEPTEMBER 17, 2024

This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life. What stands in the way of using data effectively during a campaign? Even with careful planning and a commitment to staying data-driven, a campaign can still go wrong. And how do we get there?

Objectives and Key Results 63

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 63

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 115

Objectives and Key Results Government Strategize Launch 115

Martech

FEBRUARY 20, 2025

The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. Dates emphasizes the need to move beyond campaigns targeting individuals and instead focus on influencing at the account level. Your marketing must address these varied expectations.

Objectives and Key Results 101

Objectives and Key Results B2B CRM Territory 101

Martech

DECEMBER 17, 2024

This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. Try re-engagement campaigns or remove them from your lists to avoid hurting sender reputation. When Gmail introduced tabs, it initially cut click-through rates. Hopefully, we will see the same in Apple Mail.

Promote 116

Promote Click Through Rate User Experience Education 116

Martech

FEBRUARY 3, 2025

Your best people become technology traffic cops instead of growth drivers (and they hate it). When a marketing automation platform shows only 30% of purchased seats actively creating campaigns or a CDP processes less than half its licensed contact volume, it’s time for review. Data fragments across platforms.

Finance 105

Finance Technology Technology Drivers/motivators 105

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Optimize campaigns based on real-time data and insights. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. Regular monitoring and optimization Continuously track channel performance against budget and KPIs.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Search Engine Land

AUGUST 20, 2024

Look at the bottom and ask, do we even need to do all of these things in the first 3-6 months of this campaign? Add any ideas you come up with that may be helpful, even if they are higher effort or lower impact, but consider saving them for later on in your SEO campaign. What items would you place on the bottom (low impact)?

High impact 91

High impact Clients Campaign Start-ups 91

Veloxy

JANUARY 4, 2022

This is a basic human driver, and it’s very applicable in the world of email and content marketing. But don’t forget to share your data with marketing once you’ve launched your viral email campaigns. When including an ask in your viral email, you should step back and take a quick look at where this email is falling in your campaign.

Referrals 211

Referrals Drivers/motivators Campaign Prospecting 211

SaaStr

JANUARY 3, 2025

Lean into self-motivated talent. At the end of the day, the tenure of self-motivated internal employees outlasts hires that rely too much on an internal training system or program. ’ Start your own small business, buy a domain, build a website, put your contacts in there, sync your LinkedIn, and do an email marketing campaign.

Promote 111

Promote Growth Drivers/motivators Engineering 111

Sales Pop!

OCTOBER 20, 2022

Businesses that incorporate AI into their operational setup can benefit significantly, especially in enhancing the consumer experience, streamlining marketing campaigns, and gaining market insights. These anticipate what motivates cyber-attacks and predict how the attacks might happen. Automation of Repetitive Tasks.

Finance 245

Finance Technology Technology Drivers/motivators 245

Martech

MARCH 5, 2025

” Example hypothesis “Personalized subject lines will always outperform generic subject lines in open rates because previous campaigns showed a lift in engagement when using personalization.” It uncovers what truly motivates customers to act. Or could anxiety among your procrastinating subscribers be the motivator?

A/B testing 80

A/B testing Construction Click Through Rate Drivers/motivators 80

Search Engine Land

OCTOBER 17, 2023

In this article, I’ll share learnings from my personal journey and essential insights on mindset shifts, problem-solving dynamics, and diverse motivation approaches. From associate to team lead: Key learnings In May 2016, I began my digital marketing career as a paid media associate, managing diverse campaigns. Fantastic!

Drivers/motivators 104

Drivers/motivators Clients Campaign Promote 104

Martech

DECEMBER 4, 2023

However, I am here to make the case for better utilization of AI which will improve the value you get from it and I believe will better position marketing to be a growth driver for your organization. They have their own bias, motivations, and feelings and make decisions based on emotions.

Drivers/motivators 125

Drivers/motivators B2B Technology Technology 125

Martech

MAY 20, 2024

If your motivations are insincere, your entire house of cards crumbles. They may create targeted campaigns based on demographics but fail to connect with their audience’s emotions and needs. True innovation and impactful campaigns get sidelined. Strategy becomes a hollow shell, a cynical manipulation of numbers.

Drivers/motivators 122

Drivers/motivators Pitch Trust Manufacturing 122

Veloxy

MAY 30, 2024

Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign. When planning a multi-channel campaign, it’s important to maintain consistency in our messaging.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Martech

JULY 13, 2021

the content of your email will be the main driver of results. When it comes to relevance, having an email marketing Calendar (Cl) will help create a strategic schedule for your email campaigns. The Structure (St) of your email, whether HTML or plain text, should be scannable and easy to read. Click here to download!

Drivers/motivators 141

Drivers/motivators Strategize Launch Campaign 141