Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. Image: Hot Topic. Virtual collection. years of playtime.

Launch 101

Launch E-commerce Retail Gaming 101

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

Launch 96

Launch E-commerce Campaign Education 96

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign. Sure, ads were important too.

Campaign 108

Campaign E-commerce Objectives and Key Results Profit margin 108

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. Just getting in touch because I noticed you didn’t launch your flight contest. This is guest post by Chris Hexton from Vero.

Campaign 104

Campaign Conversion E-commerce Education 104

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. The post Amazon may launch ads on Prime Video appeared first on Search Engine Land. Netflix’s ad tier already has nearly 5 million monthly active users.

Launch 86

Launch E-commerce Sports Retail 86

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct. In 2024 alone, MikMak launched a number of major enhancements to MikMak 3.0,

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Sales Pop!

MAY 2, 2024

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 130

E-commerce Niche Launch Education 130

Martech

MARCH 16, 2022

With Pressboard, publishers and content creators can view insights on a single dashboard and use analytics to measure sponsored content, e-commerce and social media campaigns. Read next: NBCUniversal launches comprehensive NBCUnified platform.

E-commerce 114

E-commerce Launch Campaign 114

Martech

SEPTEMBER 29, 2021

Customer data has become an instrumental part of our business strategy,” said Wootton, adding that the company uses the consented data it collects to understand its audiences, inform engagement, and drive growth in all areas of the business, including advertising, demand generation, subscriptions, and e-commerce.

E-commerce 108

E-commerce Real Estate Cross-sell Growth 108

Martech

MAY 14, 2024

Canva Launched in 2023, Canva’s Magic Studio suite of AI features automates and streamlines several labor-intensive design tasks. Midjourney Launched in 2022, Midjourney is highly regarded as one of the “best” AI image generators. Other popular image-generation tools are DALL-E, Adobe Firefly and Stable Diffusion.

E-commerce 116

E-commerce Launch Campaign Presentation 116

SaaStr

OCTOBER 4, 2024

Klaviyo is the most awesome SaaS company you probably don’t know enough about but they’re a significant player in the e-commerce and SaaS space. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. Is there a downturn?”

E-commerce 124

E-commerce Product Customers Niche 124

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. E-commerce capabilities. Email is especially valuable to e-commerce, direct-to-consumer and multichannel retailers.

E-commerce 140

E-commerce Technology Technology Retail 140

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. On the surface, Facebook campaigns have 3 components: Audiences. Landing Pages.

Customers 133

Customers E-commerce Cross-sell Represent 133

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 117

E-commerce Sports Campaign Entertainment 117

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This is because digital marketers use many campaign and reporting platforms with unique algorithms and ad formats. What do you even post?

E-commerce 139

E-commerce Campaign Launch Advertising/ Marketing 139

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2.

Growth 127

Growth E-commerce Sports Launch 127

ConversionXL

SEPTEMBER 6, 2013

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. Same goes for e-commerce, SaaS or any startup really. Most startups fail.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

Search Engine Land

MAY 23, 2024

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. This offers advertisers an opportunity to diversify their ad spending and avoid relying solely on Google and Meta for AI-driven campaigns.

E-commerce 78

E-commerce Launch Campaign Conversion 78

Martech

MAY 3, 2024

Comprehensive campaign management with marketing event e enhancements. However, as with many AI-assisted functions, we recommend establishing a thorough review process before launching workflows created with AI. Improved ticket collaboration with Slack integration improvements. Sensitive data storage capabilities.

Service 119

Service E-commerce Strategize Campaign 119

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Users can measure campaign reach, gain rich audience insights, view campaign frequency and analyze overall campaign impact.

Technology 98

Technology Technology E-commerce Campaign 98

ConversionXL

JUNE 30, 2021

In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC. ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched. But what does a USP look like? Bee’s Wrap.

E-commerce 149

E-commerce Sell Angle Up-sell 149

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). E-commerce report. If you run an e-commerce site, you want to see which channels are performing the best.

E-commerce 129

E-commerce Conversion Start-ups Clients 129

Salesforce

NOVEMBER 16, 2023

Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. You can reach out to advocates on their preferred channels by connecting email journeys via Marketing Cloud and e-commerce widgets via Commerce Cloud. What’s on your customers’ minds?

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

FEBRUARY 11, 2022

Whether it’s name recognition, location-based recommendations, or messages based on preferences, marketers need practical ways to enact personalization across their campaigns to meet this demand. Email is one of the most effective mediums to use when personalizing marketing campaigns. Source: MoEngage. Connecting video experiences.

E-commerce 117

E-commerce B2C B2B Campaign 117

Search Engine Land

FEBRUARY 25, 2023

Create display network exclusion lists with this (free) tool 2020: A tool for those tired of manually weeding through placement reports to exclude inappropriate websites and apps from display campaigns. Yes, More Are Seeing A New Google Look-And-Feel 2010: Testing would continue until May, when it launched the new user interface.

E-commerce 107

E-commerce Launch Engineering Contract 107

Martech

OCTOBER 7, 2021

Depending on the maturity of your digital strategy, you can choose scenarios related to testing and optimization, at the simplest level, up to personalized e-commerce recommendations. ABM platform RollWorks has announced the launch of Journey Events and a series of enhancements to its Journey Stages product. Read more here.

B2B 116

B2B E-commerce Customers B2C 116

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Get the daily newsletter digital marketers rely on. Processing.Please wait.

E-commerce 101

E-commerce Commission Campaign Niche 101

Martech

OCTOBER 12, 2022

A campaign goes out with broken links or images, the wrong offer or an expired code. ” looks friendly and unthreatening and implies the damage from the earlier campaign wasn’t that bad. But if the original email goes out unchanged, it can look as if you’re just trying to push another campaign through.

E-commerce 119

E-commerce Objectives and Key Results Campaign Launch 119

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. This is particularly true for e-commerce businesses managing a consumer shopping journey that encompasses multiple digital channels and types of content.

E-commerce 98

E-commerce Presentation Technology Technology 98

Search Engine Land

MARCH 5, 2023

SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’ 2019: Though Google’s John Mueller suggested webmasters not put content in e-commerce category page footers, SEOs valued performance more highly. Google “Search Plus Your World” To Launch Beyond US?

E-commerce 84

E-commerce Launch Engineering Campaign 84

Martech

JULY 21, 2022

No matter how hard you work to maximize your marketing spend, there will always be at least one campaign or channel that just isn’t giving you the most bang for your buck. It’s no secret that customer experience has become one of the most important components of a purchase decision for B2B and e-commerce customers alike.

Customers 119

Customers E-commerce A/B testing Campaign 119

Salesforce

DECEMBER 8, 2023

As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. Marketing automation in email focuses on automating workflows, nurturing leads, and optimizing campaign management. Optimizing your email marketing campaigns can take time.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Hubspot

APRIL 5, 2019

They're typically the simplest form of marketing automation to execute when setting up your campaigns -- but, when done well, they can be incredibly powerful for bringing in additional customers and revenue. This is typical in digital industries, where your email list is the primary sales channel to launch your products. Image Source.

E-commerce 101

E-commerce Contact Pitch Follow-up 101

Martech

JULY 12, 2021

Shopper analytics is important too, but in Driscoll’s case (it doesn’t have its own e-commerce site) the data is with third parties. Email campaigns are conducted through Salesforce. The launch of our Rosé berries — what we didn’t expect was the explosion on earned media.

E-commerce 119

E-commerce Retail Drivers/motivators Education 119

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google Launches US Election Hub Website. Buying links? Also on this day.

E-commerce 104

E-commerce Gambling Engineering Campaign 104

Martech

JULY 20, 2021

Weber recently launched a new website for the French market and wanted to utilize their loyal audience to create more authentic content to differentiate the brand from competitors.

E-commerce 112

E-commerce Customers Trust Technology 112