Sales Pop!

MARCH 12, 2025

Prospects think they should be offered something of value before they commit; they should be educated, not just sold. eLearning in the lead generation process refers to the process of using educational content such as courses, webinars, training modules, and even interactive lessons to attract, engage, and convert customers into prospects.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

AUGUST 26, 2024

One of the best known B2B video campaigns, Caterpillar’s “Built for It,” became quite a media darling at its peak in 2014-2015, as explained by Cat’s Archie Lyons, creative director of global brand marketing. Clearly, this campaign took a major investment of time, money and creativity. Video is, as it should be, everywhere in B2B.

B2B 134

B2B X-functional Cross-sell B2C 134

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 115

B2B Objectives and Key Results Campaign Contact 115

Martech

SEPTEMBER 3, 2024

Back in education mode “Our perspective is still the same,” he said. ’ I don’t think that’s the right thing to do, so we’re back in education mode again with our customers.” And now Amit Kotecha was in town again. ” Was he surprised at the recent turn of events? .

Education 114

Education Campaign Conversion Engineering 114

Salesforce

OCTOBER 2, 2024

Increased productivity The Small Business and Entrepreneurship Council (SBE) survey reports that 76% of small business owners say AI allows them to focus on high-value tasks, such as developing new products or services or creating targeted marketing campaigns, driving increased productivity. As a result, they’re not set-and-forget.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. While these KPIs provide insight into campaign performance, they fail to demonstrate marketing’s impact on business growth, revenue or profitability.

Drivers/motivators 131

Drivers/motivators Growth Objectives and Key Results Strategize 131

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Campaign 107

Campaign Appointment Government Legal 107

Search Engine Land

SEPTEMBER 20, 2024

Create a PPC campaign. How PPC and SEO teams can diversify their efforts PPC Migrate your top Google Ads campaigns to Microsoft Bing. The platform makes it very simple to migrate your top campaigns. PPC teams have extensive experience with remarketing, one of the most effective campaigns introduced in the last 15 years.

CTR 108

CTR UX Campaign Education 108

Martech

JULY 26, 2024

Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Strategize 127

Strategize High impact User Experience Construction 127

Search Engine Land

JULY 26, 2024

Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. 28% of redditors researched online education programs in the past 6 months. Why we care. What they’re saying.

Lead generation 107

Lead generation Launch CRM Represent 107

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. As with anything new, some were skeptical of its long-term value. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy.

Clients 128

Clients Strategize Launch Technology 128

Martech

MARCH 12, 2025

Educational resources such as quick-start guides or how-to videos. Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. This automated campaign could be triggered by subscribers who have not engaged within a defined period (e.g.,

High impact 103

High impact Click Through Rate Non-Profits Promote 103

Martech

SEPTEMBER 6, 2024

This convergence is going to open entirely new possibilities for creative campaigns. Think of crafting thousands of variations of an email campaign, each perfectly tuned to its recipient’s preferences and behavior. It is crucial to be transparent about AI usage and ensure fairness in our AI-powered campaigns.

Negotiate 127

Negotiate Campaign Strategic planning Start-ups 127

Search Engine Land

AUGUST 8, 2024

Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Educational content. Consider video, blog posts, or other lower-intent content pieces.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 123

Campaign Gaming Education Technology 123

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.

Education 115

Education Manufacturing B2B Trust 115

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 78

Campaign Education Lead generation Trust 78

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

Manufacturing 127

Manufacturing Assembly Line Technology Technology 127

Martech

JULY 23, 2024

Educate your consumers: It can be challenging for consumers to distinguish between real and fake products online. Launch campaigns to help your audience spot the real deal. These solutions make it easier for consumers to verify product authenticity, building trust and deterring counterfeiters.

E-commerce 121

E-commerce Legal Pharmaceutical Trust 121

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Unfortunately, there’s a massive out-of-home (OOH) awareness campaign happening at the same time.

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. For example, use AI tools to: Personalize email marketing campaigns. Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing. Why is AI significant in marketing?

Transportation 98

Transportation Education Angle Healthcare 98

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing provides content that educates and equips teams with key talking points to drive client conversations. Within marketing, there should be more focus on brand awareness versus driving immediate conversions.

Growth 119

Growth Entertainment Sports Strategize 119

Tibor Shanto

AUGUST 10, 2021

Automate outbound campaigns with Yesware Campaigns, while still making them personal to become your prospect’s emotional favorite. Deliver bite size pieces of content to incrementally educate your buyer using thoughtful persistence. Yesware ‘s the all-in-one toolkit that powers your sales communication workflow.

Appointment 274

Appointment Quota Prospecting Education 274

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. This is why targeted brand awareness is essential to successful conversion campaigns. These tangible numbers seem like the perfect justification for continuing your investment.

Campaign 118

Campaign Growth Follow-up Pitch 118

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? They have good general knowledge. This task is vital to my career.

Angle 126

Angle Objectives and Key Results Education Strategize 126

Martech

OCTOBER 25, 2024

Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Re-engagement campaigns Contacts go cold over time if you don’t reach out. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Appointment 117

Appointment Follow-up Contact Start-ups 117

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

AUGUST 30, 2024

Dig deeper: Un-silo your PPC campaigns: 4 tactics for more cohesive marketing 2. Consider the academic calendar if you’re in the education space or the enrollment period if you’re in health and schedule some tests outside of high tide to get learnings to leverage. Many industries can have their own seasonal spikes, too.

A/B testing 79

A/B testing Retail Quota Promote 79

Sales Pop!

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. Quality Reporting.

A/B testing 207

A/B testing Campaign Education Presentation 207

Martech

DECEMBER 17, 2024

Try re-engagement campaigns or remove them from your lists to avoid hurting sender reputation. Use a less promotional tone, and replace it with educational content and value-driven messaging. For moderately engaged ones, use strategies to nurture interest and move them into the highly engaged category. Measure, measure, measure.

Promote 116

Promote Click Through Rate User Experience Education 116

Sales Pop!

JANUARY 27, 2022

Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Besides, you can use automation to do the following: Create drip campaigns. So, how do you create a successful video marketing campaign?

Technique 225

Technique A/B testing Campaign Promote 225

Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. Marketers no longer rely on static, pre-planned campaigns but instead use AI-driven insights to continuously refine their efforts.

Assembly Line 67

Assembly Line Manufacturing Campaign Education 67

Martech

AUGUST 7, 2024

They need your insights and education. For instance, do they make your marketing campaigns more targeted and impactful or merely expedite the process without adding substantial value? The interests of data privacy, responsible use and careful selection of use cases are important and should be advocated.

B2B 123

B2B Objectives and Key Results Legal Territory 123

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. That day, I got a penny Whopper for lunch and spent the afternoon thinking about the campaign’s execution. My career has taken me to companies in higher education, B2B SaaS and hospitality. I still think about it today.

Contract 99

Contract Non-Profits Hospitality Negotiate 99