Search Engine Land

JUNE 12, 2023

Invest in company-wide education SEO seems like a mystical dark art to many people. Why it’s advantageous to upskill colleagues One of the biggest advantages you can give yourself in SEO is educating your company or departments who deal with the website/s. Either that, or they reckon it’s just keywords and meta.

Education 77

Education UX Consult Pitch 77

Search Engine Land

AUGUST 22, 2024

Are you tired of your email campaigns falling short? Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. It’s time to level up your game!

Campaign 77

Campaign Gaming Technology Technology 77

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 107

Campaign Gaming Education Technology 107

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

Heinz Marketing

APRIL 8, 2020

Taking a break from COVID-19 content to share with you what I’ve recently learned about campaign hierarchies in Salesforce. Most of the work I do in Salesforce is around reporting so when I learned about campaign hierarchies and the impact on reporting, I was very excited to learn more. Defining campaigns and why they are important.

Campaign 133

Campaign Tradeshows Contact Education 133

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. But creating high-quality marketing campaigns goes beyond a polished digital presentation. View customers as self-educators. Pay attention to digital demand.

Campaign 121

Campaign Education Presentation Technology 121

VanillaSoft

AUGUST 26, 2021

billion to his alma mater, Johns Hopkins University, in November 2018, it was the largest ever donation to an educational institution in the U.S. . Despite some criticism, such a massive contribution made a big splash in Higher Education fundraising and raised questions about how to motivate donors. When Michael Bloomberg gave $1.8

Education 74

Education Campaign Drivers/motivators Gaming 74

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Creative assets make or break your campaign.

Campaign 94

Campaign E-commerce Objectives and Key Results Profit margin 94

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls. Wasted media.

Campaign 107

Campaign B2B Retail Click Through Rate 107

Heinz Marketing

JUNE 2, 2020

I have a lot of questions, not the least of which are: How to better educate myself. Campaign Zero (supporting policy change). The post Seeking to understand: Links, videos and resources for education, awareness and action appeared first on Heinz Marketing. What I can do personally. Fair Fight (fighting voter suppression).

Education 86

Education Campaign Sales 86

Search Engine Land

AUGUST 22, 2023

If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should already be actively preparing your SEO campaigns for the holiday season: It can take eight weeks (or more) to index a page , if it gets indexed at all. This could include: Making sure images are compressed.

Campaign 87

Campaign Legal Retail Start-ups 87

Search Engine Land

JANUARY 17, 2023

In fact, it illustrates how desperately the PPC advertising community needs better education on ad platform automation, especially when it comes to something as prominent as Performance Max. Here are seven mistakes I’ve seen people make with Performance Max campaigns that you can avoid repeating. Let’s fix that. Email subscriber lists.

Retail 90

Retail Campaign Non-Profits Start-ups 90

Martech

JANUARY 25, 2022

TikTok has introduced new live streaming features, an educational creator portal, and a Q&A option to promote engagement between creators and audiences. The post Instagram remains the key channel for influencer marketing campaigns appeared first on MarTech.

Campaign 97

Campaign Niche Education Launch 97

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.

Education 125

Education Commission Engineering Technology 125

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Commission Non-Profits Trust 109

Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Below, let's review grassroots marketing from the best strategies to examples that'll inspire your own campaigns. That's the result of a great grassroots marketing campaign.

Campaign 101

Campaign Represent Niche Start-ups 101

Hubspot

JULY 23, 2020

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. How do we keep providing top-notch education? HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved.

Campaign 87

Campaign Education B2C Promote 87

Hubspot

AUGUST 4, 2020

We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work. More on how this process works next.

Campaign 101

Campaign Promote Legal Pitch 101

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. Share your campaign plan with decision makers.

Campaign 101

Campaign CTR Engineering Follow-up 101

Salesforce

NOVEMBER 19, 2024

They use data and AI to deliver great campaigns, elevate customer engagement, and help their companies grow. I then moved into product marketing, working on everything from content strategies and digital campaigns to events, branding, analytics, and go-to-market initiatives. Who can be a MomentMarketer?

Healthcare 59

Healthcare Networking Education Campaign 59

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. They seek out someone for campaign management and leveraging the right tools for marketing.

GTM 73

GTM Education Objectives and Key Results Territory 73

ConversionXL

JANUARY 16, 2019

People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. But first, here are some signs that you’re not managing your email campaigns effectively.

Campaign 123

Campaign Follow-up Promote Up-sell 123

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. But the expertise you need to make your digital marketing campaigns and programs more effective, successful and optimized goes way beyond that.

Technology 115

Technology Technology Consult Campaign 115

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 74

Campaign Education Lead generation Trust 74

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Describe Your Education and Past Successes. Two useful signals include your education and past successes. Past Successes.

Campaign 131

Campaign Technique Education Promote 131

Hubspot

JUNE 3, 2019

That's because your marketing campaigns will attract customers who are better suited for your product or service. By identifying the key value that your business provides, your team will create more compelling marketing campaigns and sales pitches. We can compare that educational message to the inspirational one below.

Campaign 101

Campaign Education Retail Pitch 101

Search Engine Land

OCTOBER 5, 2023

Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. The Boost Certification Program injects up to three hours of additional educational content to the Reddit Fundamental training course. The platform has rolled out a new “Boost 2.0

Education 112

Education Campaign Technique Strategize 112

Martech

NOVEMBER 7, 2024

However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. These solutions offer features like lead scoring, customer behavior tracking, and marketing campaign optimization. The full report can be found here. (

Niche 91

Niche Launch Represent Education 91

Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. While these KPIs provide insight into campaign performance, they fail to demonstrate marketing’s impact on business growth, revenue or profitability.

Drivers/motivators 108

Drivers/motivators Growth Objectives and Key Results Strategize 108

Martech

SEPTEMBER 4, 2024

Here’s how data analytics helped us craft personalized, impactful and results-oriented marketing campaigns. This understanding helps you create more effective marketing campaigns, boosting your bottom line. Suppose we’re building a personalized video campaign targeting young families in Arizona.

Agriculture 97

Agriculture Territory Campaign Healthcare 97

Martech

JUNE 7, 2024

Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation. Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. adjust CPM/CPV bids and budgets for flighted campaigns) Keywords and targeting (e.g. Why we care.

Launch 112

Launch Campaign Education Product 112

Search Engine Land

APRIL 29, 2024

Engaging and educating prospects with interactive content. Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. With this knowledge, you can create highly targeted campaigns that resonate with prospects personally, driving higher engagement and conversion rates. See terms.

B2B 86

B2B Lead generation Education Campaign 86

Search Engine Land

AUGUST 8, 2024

Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Educational content. Consider video, blog posts, or other lower-intent content pieces.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89