Search Engine Land

JUNE 12, 2023

Invest in company-wide education SEO seems like a mystical dark art to many people. Why it’s advantageous to upskill colleagues One of the biggest advantages you can give yourself in SEO is educating your company or departments who deal with the website/s. Don’t get caught up in trying to teach them the entirety of SEO.

Education 77

Education UX Consult Pitch 77

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls.

Campaign 117

Campaign B2B Retail Click Through Rate 117

Lead Fuze

SEPTEMBER 30, 2021

What is a Follow-up Email? Before we directly dive deep to follow up email strategy, it’s important to know all about follow up email first. . Follow-up email is a message or series of messages delivered in response to a subscriber’s action. Why is that?

Follow-up 52

Follow-up Prospecting Contact Clients 52

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 118

Appointment Follow-up Contact Start-ups 118

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. Branding strategy is more than a series of gimmicks.

Campaign 109

Campaign Commission Non-Profits Trust 109

ConversionXL

JANUARY 16, 2019

People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. But first, here are some signs that you’re not managing your email campaigns effectively.

Campaign 123

Campaign Follow-up Promote Up-sell 123

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. Share your campaign plan with decision makers.

Campaign 101

Campaign CTR Engineering Lead generation 101

Hubspot

AUGUST 4, 2020

We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work. More on how this process works next.

Campaign 101

Campaign Promote Legal Pitch 101

Search Engine Land

APRIL 8, 2024

Answer: To build high-quality backlinks and improve SEO for www.polestarcf.com, I would recommend the following strategies: 1. HARO (Help a Reporter Out): Sign up for HARO and respond to relevant queries from journalists and reporters. Breakdown each step using headers and bullet points so it is easy to understand and follow.

Finance 90

Finance Manufacturing Referrals Construction 90

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. This new feature uses AI to prompt users with follow-up questions based on their responses, encouraging them to provide more detailed feedback. Email: Business email address Sign me up! More than three-quarters of U.S. Processing.

Launch 120

Launch Campaign Education Follow-up 120

Martech

OCTOBER 9, 2024

Whether you’re looking to simplify reporting, speed up content creation or gain a clearer view of your contacts and their activities, these updates have something for you. The AI assistant is now integrated throughout HubSpot, ensuring it’s accessible wherever you work to help your team stay efficient and focused.

Product 115

Product Real Estate CRM Pipeline 115

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. Objective Selection.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Hubspot

JUNE 3, 2019

That's because your marketing campaigns will attract customers who are better suited for your product or service. By identifying the key value that your business provides, your team will create more compelling marketing campaigns and sales pitches. We can compare that educational message to the inspirational one below.

Campaign 101

Campaign Education Retail Pitch 101

Salesforce

OCTOBER 2, 2024

AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. Reduced costs AI can also help reduce operational costs by automating tasks that do not require a close human touch — such as data entry, routine customer service inquiries, appointment scheduling, and follow-ups.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 110

B2B Objectives and Key Results Campaign Contact 110

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Lead follow-up strategies. These include: CRM setup. Mobile website UX. Ad-to-landing page alignment.

B2B 97

B2B UX CRM Campaign 97

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Martech

JULY 26, 2024

Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Email: Business email address Sign me up!

Strategize 125

Strategize User Experience High impact Construction 125

Martech

OCTOBER 17, 2023

Have you ever hit up that cozy café in town? We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. They aren’t spouting praises on a whim — they’ve got the chops to back it up. An influencer’s thumbs up? That’s a real, human touch. That’s connection.

B2B 122

B2B Niche Contract Campaign 122

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Efficiency AI automates repetitive tasks such as data analysis, email marketing and social media posting, freeing up valuable time for marketers to focus on strategy and creativity. Business email address Sign me up! Processing.

Transportation 89

Transportation Education Angle Healthcare 89

Martech

JULY 12, 2024

states are following in Europe’s footsteps by enacting similar restrictions on data collection and usage. Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. In the U.S.,

Campaign 92

Campaign Appointment Government Legal 92

Heinz Marketing

MAY 14, 2024

Measuring Marketing Effectiveness: This involves understanding which marketing channels, campaigns, or tactics contribute most significantly to conversion or desired outcomes. Event tracking is set up to monitor specific actions taken by users on your website, such as for submissions, video views, or downloads.

Customers 106

Customers E-commerce Campaign Drivers/motivators 106

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Describe Your Education and Past Successes. Two useful signals include your education and past successes. Past Successes.

Campaign 131

Campaign Technique Education Promote 131

Martech

OCTOBER 18, 2023

The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability. Upsell campaigns. Loyalty campaigns. CPG segmentation. The first step.

Campaign 123

Campaign Territory Start-ups Clients 123

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Make sure it’s set up for success (and yes, that does include budget). Same thing here).

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

MAY 16, 2024

Even without talking about cookies and alternative measurement set-ups, there’s a better path forward for lead gen in 2024. This lets you assess your campaigns’ performance and optimization priorities – and spend your budget where it will have the biggest impact on the bottom line. How to align the offer and the funnel stage.

B2B 101

B2B Education Campaign Prospecting 101

Hubspot

JUNE 4, 2019

So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. By the time your customer lands on this page, however, they're primed and educated on why they should move forward with the trial. But, to be honest, there are a lot of different types of landing pages.

Campaign 101

Campaign Drivers/motivators Price Lead generation 101

ClickFunnels

DECEMBER 12, 2021

The post 3 Lead Generation Stages You Should Follow For Success appeared first on ClickFunnels. Their education level. From that, you can infer that they are college-educated, work in tech, make six figures, lean left politically, and enjoy playing computer games. Subscribe to subreddits that your dream customers follow.

Lead generation 263

Lead generation UX Contact Engineering 263

Search Engine Land

SEPTEMBER 25, 2024

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients. These difficulties can manifest in various ways: Micromanagement : Clients who constantly question your strategies and demand excessive reporting can hinder your ability to implement effective campaigns.

Clients 94

Clients Objectives and Key Results Contract Campaign 94

Hubspot

NOVEMBER 8, 2019

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof.

Campaign 53

Campaign Promote Entertainment Launch 53

Martech

OCTOBER 30, 2023

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. Webinars are an integral part of many organizations’ demand generation and educational activities. However, user feedback surfaced common complaints.

UX 110

UX Campaign Education Consult 110

Martech

MAY 22, 2024

The new oil” cliche was quickly followed by: “Garbage in, garbage out.” In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date.

Transportation 100

Transportation Healthcare Campaign Cross-sell 100

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Let’s roll up our sleeves and look at a few real-world examples, shall we? Email: Business email address Sign up now Processing. The simple answer is that it depends.

Clients 128

Clients Strategize Launch Technology 128

Martech

FEBRUARY 15, 2024

I have people doing manual, repetitive tasks and I’d rather have my creative design person building out better and more engaging campaigns and creative than creating seven different sizes of the same ad. A: My first thing was education. I have a degree in data analytics, so I was able to do my own education.

Education 124

Education Construction Government Legal 124