Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing provides content that educates and equips teams with key talking points to drive client conversations. This ensures alignment with market demands, leading to successful launches and sustained growth.

Growth 115

Growth Entertainment Sports Strategize 115

Martech

JUNE 7, 2024

Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation. Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. adjust CPM/CPV bids and budgets for flighted campaigns) Keywords and targeting (e.g.

Launch 117

Launch Campaign Education Product 117

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. This is why targeted brand awareness is essential to successful conversion campaigns. These tangible numbers seem like the perfect justification for continuing your investment.

Campaign 114

Campaign Growth Follow-up Pitch 114

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 78

Campaign Education Lead generation Trust 78

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Describe Your Education and Past Successes. Two useful signals include your education and past successes. Past Successes.

Campaign 131

Campaign Technique Education Promote 131

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. What are MMMs? Why we care.

Launch 123

Launch Campaign Education Process 123

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 120

Campaign Gaming Education Technology 120

Search Engine Land

AUGUST 30, 2024

Dig deeper: Un-silo your PPC campaigns: 4 tactics for more cohesive marketing 2. Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform. When you’re weighing timing, use the tests to get information you can leverage in your peak season.

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Get MarTech! In your inbox.

Launch 105

Launch Angle Drivers/motivators Education 105

Sales Pop!

JANUARY 27, 2022

Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Besides, you can use automation to do the following: Create drip campaigns. So, how do you create a successful video marketing campaign?

Technique 230

Technique A/B testing Campaign Promote 230

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 114

Campaign Click Through Rate E-commerce Promote 114

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

Launch 96

Launch E-commerce Campaign Education 96

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign. Sure, ads were important too.

Campaign 107

Campaign E-commerce Objectives and Key Results Profit margin 107

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. It provides AI-generated demographic insights, including age, gender, income, education location.

Launch 76

Launch B2C Technology Technology 76

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

Launch 90

Launch Represent Campaign Education 90

Martech

JANUARY 25, 2022

Instagram has launched a professional dashboard for creators, extended Reel length to 60 seconds and made link stickers available to all accounts. TikTok has introduced new live streaming features, an educational creator portal, and a Q&A option to promote engagement between creators and audiences.

Campaign 98

Campaign Niche Education Launch 98

ClickFunnels

AUGUST 2, 2021

Create marketing campaigns that truly resonate with your dream customers. For example: When Nathan Barry launched ConvertKit back in 2013, it seemed like the fledgling startup didn’t have much of a chance, given that the email marketing software space was dominated by established players such as MailChimp and Aweber. 10 Keep At It!

Niche 290

Niche Follow-up Up-sell Start-ups 290

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Hubspot

AUGUST 4, 2020

We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work. More on how this process works next.

Campaign 101

Campaign Promote Legal Pitch 101

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Commission Non-Profits Trust 109

ClickFunnels

DECEMBER 12, 2021

Their education level. From that, you can infer that they are college-educated, work in tech, make six figures, lean left politically, and enjoy playing computer games. For example: Here’s a UX designer customer persona: Use this customer persona to guide your lead generation campaign. And launch your funnel! …in

Lead generation 263

Lead generation UX Contact Engineering 263

Hubspot

JUNE 4, 2019

So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. By the time your customer lands on this page, however, they're primed and educated on why they should move forward with the trial. How to Choose the Right Landing Page for Your Campaign. Squeeze Page.

Campaign 101

Campaign Drivers/motivators Price Lead generation 101

Sales Pop!

MAY 2, 2024

On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 130

E-commerce Niche Launch Education 130

Hubspot

MAY 6, 2020

Free, live educational programming is a great way to position your brand as a thought leader. For instance, at HubSpot we often post educational content on our Facebook page, like the example below: By going live, you're adding an extra level of authenticity and connection. Want to make a splash with your next product launch?

Campaign 101

Campaign Launch Education Entertainment 101

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All you have to do is work your way through it.

Gaming 239

Gaming Commission Sales X-functional 239

Martech

OCTOBER 17, 2024

A Harvard Graduate School of Education study found 21% of adults in the U.S. Antavo , the AI-powered loyalty platform, launched Timi AI, an AI agent. Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth.

A/B testing 66

A/B testing Launch High impact Campaign 66

Search Engine Land

NOVEMBER 29, 2023

Responding to growing client demand for advanced Reddit education, the platform is expanding its training courses for the second time in two months. A Reddit spokesperson said in a statement: “Make an even bigger impact this holiday season with campaign strategies that’ll set your brand up for success.” out of 5 rating.

Launch 90

Launch A/B testing Education Clients 90

ClickFunnels

SEPTEMBER 22, 2021

Table of Contents: Create a Super Valuable Lead Magnet #1 Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page #2 Educate People About Insurance on YouTube #3 Build a Niche Insurance Website Want to Learn How to Convert Those Leads Into Customers? 2 Educate People About Insurance on YouTube. And launch your funnel.

Niche 244

Niche Education Up-sell Start-ups 244

Search Engine Land

OCTOBER 5, 2023

Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. The Boost Certification Program injects up to three hours of additional educational content to the Reddit Fundamental training course. The platform has rolled out a new “Boost 2.0

Education 112

Education Campaign Technique Strategize 112

ClickFunnels

JUNE 24, 2021

Alternatively, if you haven’t made any sales yet, then you need to make an educated guess. Create a definition of your dream customers based on that educated guess, then adjust it once you have more data. Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business. And launch your funnel! …in

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ConversionXL

OCTOBER 7, 2021

With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. Social proof can also be repurposed on social media to start building trust ahead of your product launch. Slow skimming also involves launching your product at a high price, but instead with low promotion.

Product 142

Product Minimum Viable Product Price Launch 142

ClickFunnels

DECEMBER 19, 2021

Ultimately, the only business metric that matters is profit, which is why you should use it to measure the success of your lead generation campaigns. Mention relevant education, credentials, accomplishments, etc. Use those common traits to create more targeted marketing campaigns. And launch your funnel! …in

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

Martech

JULY 13, 2021

The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I Doceree is an ad exchange platform targeting HCPs, but it’s also a measurement platform, focused on helping pharma brands measure the outcomes of their campaigns.

Pharmaceutical 130

Pharmaceutical Healthcare Hospitality Campaign 130