Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Below, let's review grassroots marketing from the best strategies to examples that'll inspire your own campaigns. That's the result of a great grassroots marketing campaign.

Campaign 101

Campaign Represent Niche Start-ups 101

ClickFunnels

JANUARY 30, 2022

Educate – Podcasts serve as the ideal opportunity to educate users on the in’s and out’s of your industry, including current events, meaningful advice, and resources that would benefit your listeners. If there’s anywhere users are going to be talking about your podcast, beyond niche forums, it’s going to be on Facebook.

Entertainment 234

Entertainment Represent Click Through Rate Education 234

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

Martech

OCTOBER 17, 2023

We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. Dialing into niche frequencies Do you know who loves generic content? Tough, right? Not so much.

B2B 130

B2B Niche Contract Campaign 130

ClickFunnels

SEPTEMBER 19, 2021

In this guide, we’ll explain the lead generation business model, some of its pros and cons, and even the 6 steps to get started — from choosing a niche to driving traffic and getting paid. Just find one that fits your niche and is affordable for your budget. Choose a Niche. Then you’re in the right place. First thing’s first!

Lead generation 174

Lead generation Real Estate Niche Clients 174

ClickFunnels

AUGUST 21, 2022

Here’s an example from our own Instagram page: As you can see, we offer a mix of educational content, motivational quotes, and promotional posts. There are other factors that affect influencer rates, such as industry, the niche within that industry, the reputation of that influencer, etc.

Niche 148

Niche Promote Follow-up Up-sell 148

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Others get creative.

Promote 141

Promote Pitch Campaign Niche 141

Hubspot

JANUARY 22, 2016

Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Once you have an account and you’re ready to go, click the Create Your First Campaign button. Choose Campaign Type. This is the most important aspect of your AdWords education.

Campaign 78

Campaign A/B testing Niche Start-ups 78

Martech

NOVEMBER 7, 2024

While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. The full report can be found here. (

Niche 123

Niche Launch Represent Education 123

ConversionXL

DECEMBER 2, 2020

Take this snippet from an “ultimate guide” on delighting customers: Empower your potential and existing customers with educational resources, recommendations, and tools for success to build your brand’s inbound experience. How do you win a presidential campaign? Run the best campaign.

Niche 161

Niche B2C Networking Contact 161

Hubspot

MAY 6, 2020

Free, live educational programming is a great way to position your brand as a thought leader. For instance, at HubSpot we often post educational content on our Facebook page, like the example below: By going live, you're adding an extra level of authenticity and connection. There are over 10M+ groups on Facebook, with 1.4B

Campaign 101

Campaign Launch Education Entertainment 101

Heinz Marketing

JULY 9, 2021

Features/functionality: Build awareness, educate and influence consumers in discovery mode. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Not a fan of their inability to bulk edit campaigns. Create audiences using campaign clickers, lookalikes, marketplace audiences, and website visitors.

B2B 138

B2B A/B testing Campaign Lead generation 138

Search Engine Land

AUGUST 8, 2024

Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Ensure your message isn’t too broad or too niche and develop for different customer needs.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Hubspot

JANUARY 21, 2013

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/. Step 2: Select Your Language.

Campaign 78

Campaign CTR Non-Profits CRM 78

Hubspot

FEBRUARY 2, 2017

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

Campaign 78

Campaign CTR Non-Profits Start-ups 78

ConversionXL

AUGUST 10, 2021

In this meme, they share educational content that helps social media managers do their job better: It’s relatable, prescriptive, and not overly salesy. Don’t forget about hashtags with emojis: This can be particularly beneficial for niche accounts. Use your customer journey map to inform your strategy. Pipedrive does this well.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Search Engine Land

APRIL 8, 2024

Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them.

Finance 90

Finance Manufacturing Referrals Construction 90

Sales Hacker

DECEMBER 21, 2020

Businesses in all niches were forced to reconsider their models and seek additional profit streams online. When you’re trying to create a marketing plan or a successful sales campaign , your audience must be your main focus. Educational videos. Educational content such as comparison charts. Use it for your PPC campaigns.

Lead generation 112

Lead generation B2B Niche Promote 112

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Entertainment 141

Entertainment Sports Niche Retail 141

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. These variables can be due to the company structure, overall marketing strategy, or the website’s niche. A litmus test for link strategy How many topics are there to discuss in your niche?

Niche 105

Niche Technique Angle Pitch 105

Heinz Marketing

APRIL 30, 2024

Addressing this challenge requires investing in top-tier technical content that educates and informs without overwhelming the audience. Challenge 2: Niche Audience Targeting Technical personas represent a niche audience within the expansive B2B market.

B2B 85

B2B Niche Strategize Trust 85

ClickFunnels

DECEMBER 5, 2022

Meanwhile, creating your own educational lead magnet might mess up the continuity of your sales funnel because people who liked your lead magnet may not like the affiliate product due to differences in branding, presentation, personality, etc. All major social media platforms allow you to run paid advertising campaigns: Facebook Instagram.

Niche 130

Niche Pitch Cross-sell A/B testing 130

Martech

DECEMBER 22, 2021

Imperceptibly, perhaps, at the level of day-to-day operations and campaigns, but discernibly at a more strategic level. What we expect to happen is that the independents will specialize more in particular niches, making it easier for them to defend their position.”. Next generation campaign management. They’re moving.

Healthcare 128

Healthcare Transportation Campaign CRM 128

Martech

MAY 30, 2023

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. Generally, the more “engagements” you receive (things like comments, likes and shares), the better your campaign is faring. Get MarTech!

Angle 130

Angle Niche Clients Technique 130

ConversionXL

JUNE 23, 2020

A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. What made a book great?

Entertainment 105

Entertainment Angle Education Promote 105

Search Engine Land

AUGUST 30, 2024

Depending on your company’s size and goals, you can weigh the pros and cons of niche platforms with great targeting and intent (for SaaS, maybe that’s relevant subreddits or a platform like Capterra) vs. bigger platforms with more reach and less precise targeting ( YouTube or connected TV). Where the right people spend their time.

A/B testing 77

A/B testing Retail Quota Promote 77

Hubspot

DECEMBER 11, 2019

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move?

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

JANUARY 30, 2018

Find your niche. Find your niche. If you want to become a social media influencer, the very first thing you need to do is to choose a specific niche where you want to be known. If you want to become a social media influencer, the very first thing you need to do is to choose a specific niche where you want to be known.

Niche 101

Niche Networking Objectives and Key Results Follow-up 101

ClickFunnels

NOVEMBER 24, 2022

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. For starters, it can help you reach niche markets that may have been overlooked or difficult to access with traditional methods. I use Ahrefs for all of my SEO research.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

PandaDoc

DECEMBER 19, 2022

The inbound route leans on different outreach efforts: content marketing, social media marketing (often using LinkedIn as the most popular professional social media), email-drip campaigns that are usually within the purview of the marketing department, and any sales pitches, as well. Step 5: Iterate to improve prospecting.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Salesforce

APRIL 16, 2024

When you understand your audience’s preferences, you can craft content that educates, entertains, or inspires, building trust and loyalty over time. Plan before you build a campaign There are some key steps to understand before getting started. Here’s how you can get started.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs.

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

Hubspot

DECEMBER 22, 2020

Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. PPC campaign results will reveal each headline's impact on clicks, time on page, bounce rate, goal completions, and other meaningful engagement signals. Keywords and topics. Specific keyword angles. Landing page variations.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

JUNE 7, 2023

SaaS companies can target these prospects by producing a wide range of content types and topics, which provides a unique opportunity to find link prospects across a wide range of niche topics. Pitchbox : Robust list-building and outreach campaign management. Use this tool for custom prospecting, outreach, and reporting features.

B2B 84

B2B Niche Pitch Campaign 84

ConversionXL

JANUARY 18, 2022

They use product marketing techniques to target and educate their customers. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Bellroy needs product marketing to position their wallets and educate their users about their most relevant benefits.

Product 110

Product GTM Construction Launch 110

Sales Hacker

JULY 15, 2021

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. So you can focus your marketing efforts on the top 50 education SaaS brands in the USA. This comes in handy later when you assign fixed costs to each campaign.

Objectives and Key Results 114

Objectives and Key Results Profit margin Contract Campaign 114