ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Influencers.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 119

Campaign Gaming Education Technology 119

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promote 99

Promote Follow-up Campaign Start-ups 99

Martech

JANUARY 25, 2022

TikTok has introduced new live streaming features, an educational creator portal, and a Q&A option to promote engagement between creators and audiences. The post Instagram remains the key channel for influencer marketing campaigns appeared first on MarTech.

Campaign 98

Campaign Niche Education Launch 98

Hubspot

MARCH 10, 2020

Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally. By creating educational content, you can rank for local keywords and raise brand awareness. Advertise with local audience targeting.

Promote 99

Promote Territory Start-ups Engineering 99

Search Engine Land

AUGUST 22, 2023

If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should already be actively preparing your SEO campaigns for the holiday season: It can take eight weeks (or more) to index a page , if it gets indexed at all. This could include: Making sure images are compressed.

Campaign 87

Campaign Legal Retail Start-ups 87

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

ConversionXL

SEPTEMBER 11, 2019

Poor promotion. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions. Email is the primary promotion channel for most webinars—not just for initial sign-up but for pre- and post-webinar reminders, and everything in between. The educational webinar (discovery stage).

Promote 87

Promote Process Education Prospecting 87

Hubspot

AUGUST 4, 2020

We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. Partner companies typically collaborate on promotional efforts for a co-branded offer. But that's not the only way to carry out a co-marketing campaign. How does co-marketing work?

Campaign 101

Campaign Promote Legal Pitch 101

Martech

OCTOBER 11, 2023

And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. This includes email newsletters and other promotional emails, video streaming services and social media. Additionally, 44% of advertisers pointed to difficulties in measuring campaign effectiveness. Why we care.

Retail 120

Retail Networking Education Promote 120

Hubspot

JULY 23, 2020

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. How do we keep providing top-notch education? HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved.

Campaign 88

Campaign Education B2C Promote 88

Martech

SEPTEMBER 4, 2024

Here’s how data analytics helped us craft personalized, impactful and results-oriented marketing campaigns. This understanding helps you create more effective marketing campaigns, boosting your bottom line. Critical insights from sales data let you tailor product promotions in small geo-fenced locations.

Agriculture 109

Agriculture Territory Campaign Healthcare 109

Martech

SEPTEMBER 12, 2024

Creative optimization helps serve the right messages or promotions to the right segment of customers, but it’s not yet a fully personalized message speaking to a specific customer. Discover uses AI applications on first-party data to create customer segments that help inform marketers when planning campaigns.

Customers 117

Customers Retail Education Contact 117

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Commission Non-Profits Trust 109

ConversionXL

JANUARY 16, 2019

People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. But first, here are some signs that you’re not managing your email campaigns effectively.

Campaign 123

Campaign Follow-up Promote Up-sell 123

Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Below, let's review grassroots marketing from the best strategies to examples that'll inspire your own campaigns. That's the result of a great grassroots marketing campaign.

Campaign 101

Campaign Represent Niche Start-ups 101

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 74

Campaign Education Lead generation Trust 74

Martech

OCTOBER 6, 2023

This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency. They shape lead scoring, lifecycle models and campaign success metrics. They shape lead scoring, lifecycle models and campaign success metrics. These platform experts manage systems, data integration and campaign tracking.

SQL 134

SQL Pipeline Education Campaign 134

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Describe Your Education and Past Successes. Two useful signals include your education and past successes. Past Successes.

Campaign 131

Campaign Technique Education Promote 131

Martech

NOVEMBER 13, 2023

They still use the Onesend platform to create templates and do push-down campaigns for all of the sites. National campaigns are pushed down on a weekly or fortnightly basis from Office Choice. On the Onesend side, James lists awareness campaigns and online promotional campaigns.

Education 113

Education Campaign CRM Sales 113

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. Dig deeper: Un-silo your PPC campaigns: 4 tactics for more cohesive marketing 2. Dig deeper: 3 tips for using promotions and discounts in paid search 4.

A/B testing 77

A/B testing Retail Quota Promote 77

Hubspot

NOVEMBER 4, 2015

Sure, educating donors is important. Regardless of how you plan to promote Giving Tuesday, start reaching out to existing and potential donors now. When applied to Giving Tuesday, this means that if you wait until December 1st to ask people for money, they probably won’t donate because they’re not psychologically ready.

Promote 74

Promote Campaign Cross-sell Networking 74

Search Engine Land

APRIL 8, 2024

Content Promotion: Create high-quality, informative, and shareable content on your website. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. Offer to collaborate on content or ask for their opinion on a topic related to your website.

Finance 90

Finance Manufacturing Referrals Construction 90

Sales Pop!

NOVEMBER 22, 2023

That’s where the National Finance Educators Council (NFEC) comes in. The NFEC is a leading non-profit organization dedicated to promoting financial wellness. They provide financial education to people of all ages, from kids to adults.

Non-Profits 59

Non-Profits Finance Education Promote 59

Hubspot

NOVEMBER 8, 2019

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. That's what a successful social media campaign looks like. Below, let's review the top social media campaign ideas to try this year. Build social proof.

Campaign 53

Campaign Promote Entertainment Launch 53

Martech

FEBRUARY 23, 2023

The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Toyota has launched an AR experience for U.S. Get MarTech! In your inbox.

Launch 103

Launch Angle Drivers/motivators Education 103

Martech

JULY 26, 2024

Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Strategize 125

Strategize User Experience High impact Construction 125

Heinz Marketing

MAY 14, 2024

Measuring Marketing Effectiveness: This involves understanding which marketing channels, campaigns, or tactics contribute most significantly to conversion or desired outcomes. The Marketing Team: The marketing team plays a central role in driving customer engagement and generating leads through various channels and campaigns.

Customers 106

Customers E-commerce Campaign Drivers/motivators 106

Search Engine Land

MAY 16, 2024

This lets you assess your campaigns’ performance and optimization priorities – and spend your budget where it will have the biggest impact on the bottom line. This is also when you can start leaning on urgency, with limited sales windows or expiring promotions. What challenges they need to solve.

B2B 101

B2B Education Campaign Prospecting 101

ClickFunnels

AUGUST 21, 2022

Table of Contents: #1 Feature Your Lead Magnet Landing Page in Your Instagram Bio #2 Promote Your Lead Magnet on Your Instagram Profile #3 Partner With Instagram Influencers! Here’s a squeeze page that we are using to promote our “The Funnel Hacker’s Cookbook” lead magnet: Get “The Funnel Hacker’s Cookbook” for FREE!

Niche 148

Niche Promote Follow-up Up-sell 148

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Re-engagement campaigns Contacts go cold over time if you don’t reach out.

Appointment 118

Appointment Follow-up Contact Start-ups 118

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 133

Pharmaceutical Healthcare Hospitality Campaign 133

Search Engine Land

APRIL 9, 2024

Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving. Focus your landing pages on providing valuable content that educates the user’s about a specific product or your industry as a whole.

A/B testing 101

A/B testing Campaign Click Through Rate Promote 101

Martech

OCTOBER 29, 2024

Embrace AI literacy Start with education. Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins. AI didn’t devise Tomorrow.io’s innovative campaign, but it sure did help execute it. Explore courses, webinars and local AI meetups.

Drivers/motivators 114

Drivers/motivators Strategize High impact Pitch 114

Salesforce

MARCH 15, 2024

You can start by publishing blog posts that educate your audience and engaging users through social media. Once you have leads, you can use their contact info to engage with personalized communication and targeted promotions. The lead generation process begins with creating awareness and interest.

Lead generation 115

Lead generation A/B testing Promote Sales 115