Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Martech

JULY 26, 2024

Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Strategize 124

Strategize User Experience High impact Construction 124

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing provides content that educates and equips teams with key talking points to drive client conversations. Within marketing, there should be more focus on brand awareness versus driving immediate conversions.

Growth 115

Growth Entertainment Sports Strategize 115

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. Dig deeper: Un-silo your PPC campaigns: 4 tactics for more cohesive marketing 2. Dig deeper: 3 tips for using promotions and discounts in paid search 4.

A/B testing 79

A/B testing Retail Quota Promote 79

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? They have good general knowledge. This task is vital to my career.

Angle 123

Angle Objectives and Key Results Education Strategize 123

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 78

Campaign Education Lead generation Trust 78

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 120

Campaign Gaming Education Technology 120

Sales Pop!

JANUARY 27, 2022

Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Besides, you can use automation to do the following: Create drip campaigns. So, how do you create a successful video marketing campaign?

Technique 230

Technique A/B testing Campaign Promote 230

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Automated campaigns: Triggered emails based on user behavior (e.g., Increased sales: Promotional emails leading to direct sales.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Re-engagement campaigns Contacts go cold over time if you don’t reach out.

Appointment 115

Appointment Follow-up Contact Start-ups 115

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 114

Campaign Click Through Rate E-commerce Promote 114

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Influencers.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Sales Pop!

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. Quality Reporting.

A/B testing 213

A/B testing Campaign Education Presentation 213

ConversionXL

JANUARY 16, 2019

People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. But first, here are some signs that you’re not managing your email campaigns effectively.

Campaign 123

Campaign Follow-up Promote Up-sell 123

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promote 99

Promote Follow-up Campaign Start-ups 99

Hubspot

MARCH 10, 2020

Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally. By creating educational content, you can rank for local keywords and raise brand awareness. Advertise with local audience targeting.

Promote 99

Promote Territory Start-ups Engineering 99

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 119

Campaign Objectives and Key Results A/B testing Promote 119

Hubspot

AUGUST 4, 2020

We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. Partner companies typically collaborate on promotional efforts for a co-branded offer. But that's not the only way to carry out a co-marketing campaign. How does co-marketing work?

Campaign 101

Campaign Promote Legal Pitch 101

Sales Pop!

NOVEMBER 22, 2023

That’s where the National Finance Educators Council (NFEC) comes in. The NFEC is a leading non-profit organization dedicated to promoting financial wellness. They provide financial education to people of all ages, from kids to adults.

Non-Profits 147

Non-Profits Finance Education Promote 147

Hubspot

JULY 23, 2020

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. How do we keep providing top-notch education? HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved.

Campaign 99

Campaign Education B2C Promote 99

ClickFunnels

AUGUST 2, 2021

You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. Create marketing campaigns that truly resonate with your dream customers. Just keep an eye on the numbers to make sure that the campaign remains profitable! #7

Niche 290

Niche Follow-up Up-sell Start-ups 290

Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. Marketers no longer rely on static, pre-planned campaigns but instead use AI-driven insights to continuously refine their efforts.

Assembly Line 66

Assembly Line Manufacturing Campaign Education 66

Martech

JANUARY 25, 2022

TikTok has introduced new live streaming features, an educational creator portal, and a Q&A option to promote engagement between creators and audiences. The post Instagram remains the key channel for influencer marketing campaigns appeared first on MarTech.

Campaign 98

Campaign Niche Education Launch 98

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. To promote its new mobile app, Burger King embraced its signature cheeky style. That day, I got a penny Whopper for lunch and spent the afternoon thinking about the campaign’s execution. I still think about it today. Looking back, it has been great so far.

Contract 94

Contract Non-Profits Hospitality Negotiate 94

Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Below, let's review grassroots marketing from the best strategies to examples that'll inspire your own campaigns. That's the result of a great grassroots marketing campaign.

Campaign 101

Campaign Represent Niche Start-ups 101

Sales Pop!

JANUARY 24, 2025

Actionable Insights and Strategies – Anchoring Success So, what can be done by sales leaders to promote sales growth and revenue amidst these challenges? To mitigate the dangers of non-compliance, sales leaders need to keep abreast of changing regulations and implement strategies for ensuring compliance.

Niche 176

Niche Sales Growth Promote 176

ClickFunnels

OCTOBER 20, 2021

At this stage, your aim is to help the potential customer by educating them, not to sell life insurance to them. This one is straightforward: Once you have figured out how to profitably run ads to your lead generation funnel, start scaling that advertising campaign. 3 Offline Promotion. Just do it gradually. …etc.

Lead generation 242

Lead generation Niche Promote Up-sell 242

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Commission Non-Profits Trust 109

ClickFunnels

JANUARY 31, 2022

In fact, they believe that Kyvio is an “accelerator for the global society switch from a knowledge economy to an entrepreneurial economy” and claim to “promote abundance mindset and help Kyvians solve crucial societal problems in an adaptive world.”. Your email marketing campaigns need to be data-driven if you want them to be effective.

Price 219

Price Commission Referrals A/B testing 219

ClickFunnels

SEPTEMBER 27, 2021

But don’t promote those services with your ads, promote your lead magnet instead. Another great platform to promote your legal services on is LinkedIn. Create a video that comprehensively covers the topic and make sure to promote your lead magnet at the end of it. And we recommend you start with Facebook ads.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Sales Pop!

OCTOBER 3, 2021

Are you fond of brand promotion, customer service, creativity, or content marketing? These professionals work closely with the operations team of a company and devise strategies to promote the brand in the market. Creating ad campaigns, designing, website creation, content creation, brand development, etc., IT Manager.

Real Estate 167

Real Estate Management Consulting Finance Consult 167

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 130

Pharmaceutical Healthcare Hospitality Campaign 130

Martech

OCTOBER 11, 2023

And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. This includes email newsletters and other promotional emails, video streaming services and social media. Additionally, 44% of advertisers pointed to difficulties in measuring campaign effectiveness. Why we care.

Retail 117

Retail Networking Education Promote 117

ClickFunnels

JANUARY 30, 2022

Educate – Podcasts serve as the ideal opportunity to educate users on the in’s and out’s of your industry, including current events, meaningful advice, and resources that would benefit your listeners. If you’re looking to use Facebook to promote your podcast, start with your past buyers and your email list.

Entertainment 234

Entertainment Represent Click Through Rate Education 234

Heinz Marketing

JULY 9, 2021

For this blog post, we’ll focus on content syndication platforms that promote your content to drive engagement and leads. Features/functionality: Build awareness, educate and influence consumers in discovery mode. Set campaign objective; Awareness, Traffic, App Installs or Conversions. – the list goes on!

B2B 138

B2B A/B testing Campaign Lead generation 138