Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Creating engaging imagery. They have good general knowledge.

Angle 123

Angle Objectives and Key Results Education Strategize 123

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.

Education 112

Education Manufacturing B2B Trust 112

Search Engine Land

AUGUST 8, 2024

Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Educational content. Consider video, blog posts, or other lower-intent content pieces.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Tibor Shanto

AUGUST 10, 2021

But most sales professionals don’t approach question in a strategic fashion, meaning going beyond the obvious. Automate outbound campaigns with Yesware Campaigns, while still making them personal to become your prospect’s emotional favorite. Add Yesware to your Outlook or Gmail inbox for a free 14-day trial.

Appointment 274

Appointment Quota Prospecting Education 274

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 78

Campaign Education Lead generation Trust 78

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article.

Campaign 120

Campaign Gaming Education Technology 120

Veloxy

JANUARY 7, 2025

These types of discussions should center around what youre learning about your customers needs and behaviors so that you can deliver campaigns that reflect realities in the world. Content Marketing & Educational Resources Your content marketing can help speed up the sales cycle by teaching them early.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. In these campaigns, the organization aims to be seen as a trustworthy source of helpful information. It’s that simple.

Strategize 108

Strategize A/B testing GTM Campaign 108

Martech

OCTOBER 25, 2024

Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Re-engagement campaigns Contacts go cold over time if you don’t reach out. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Appointment 115

Appointment Follow-up Contact Start-ups 115

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Describe Your Education and Past Successes. Two useful signals include your education and past successes. Past Successes.

Campaign 131

Campaign Technique Education Promote 131

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. In order to do that, I need to market the value of my team internally.

Strategize 106

Strategize Objectives and Key Results Campaign Promote 106

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 114

Campaign Click Through Rate E-commerce Promote 114

Martech

AUGUST 7, 2024

They need your insights and education. For instance, do they make your marketing campaigns more targeted and impactful or merely expedite the process without adding substantial value? Before you use these tools headfirst, evaluate how well they align with your strategic objectives.

B2B 120

B2B Objectives and Key Results Legal Territory 120

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. But listening to your customers will lead to other marketing gold: blogs, case studies, testimonial videos, campaign themes — and let’s not forget the development of new features and use cases or even entirely new products. However, the ROI can be enormous.

Strategize 112

Strategize B2B Legal Launch 112

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 119

Campaign Objectives and Key Results A/B testing Promote 119

Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. Marketers no longer rely on static, pre-planned campaigns but instead use AI-driven insights to continuously refine their efforts.

Assembly Line 66

Assembly Line Manufacturing Campaign Education 66

Sales Pop!

MAY 2, 2024

They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines. Results: This approach translated into a 40% increase in Amazon sales, largely due to enhanced brand visibility and consumer trust through consistent engagement and educational content.

E-commerce 130

E-commerce Niche Launch Education 130

Hubspot

JUNE 4, 2019

So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. By the time your customer lands on this page, however, they're primed and educated on why they should move forward with the trial. How to Choose the Right Landing Page for Your Campaign. Squeeze Page.

Campaign 101

Campaign Drivers/motivators Price Lead generation 101

Search Engine Land

OCTOBER 5, 2023

Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. The Boost Certification Program injects up to three hours of additional educational content to the Reddit Fundamental training course. The platform has rolled out a new “Boost 2.0

Education 112

Education Campaign Technique Strategize 112

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

Strategize 134

Strategize Education Price Service 134

Martech

FEBRUARY 19, 2024

With more accessible education options that don’t require expensive four-year degrees, there’s an abundance of talent without the typical pedigree. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. They brainstorm innovative campaigns from varied perspectives.

User Experience 130

User Experience Strategize Technology Technology 130

Martech

DECEMBER 21, 2021

Second, there has been a large chasm of missing formal education and training when it comes to learning the core skills of marketing ops. While there have been many paid training options for specific marketing platforms such as marketing automation, there has been a dismal lack of education around marketing operations as an overall function.

Education 139

Education Strategize Technology Technology 139

Heinz Marketing

SEPTEMBER 24, 2021

How do we offer guidance and education of value? Creating a Blog Post: Blog post can strategically promote related offers. Be strategic about picking a blog title without “keyword stuffing”. Here are 5 steps to creating an effective lead nurture campaign: Set goals, determine what you want to accomplish.

Contact 126

Contact Strategize Conversion Campaign 126

ConversionXL

NOVEMBER 10, 2020

Several reps even tried to start by educating me about the problem, despite the fact that I had already already bought in on solving the problem and using a SaaS tool as the solution. Instead of focusing on content for each phase of the traditional funnel, marketers need to create content at three depths: conceptual, strategic, and tactical.

Strategize 139

Strategize Teamwork Education Follow-up 139

Sales Pop!

NOVEMBER 18, 2022

Provide useful knowledge, education, market news, and anything else that will help you position yourself as an industry expert. Provide Extensive Educational Material. They value companies that provide them with information that allows them to make educated decisions. This will help you get trust and followers.

Referrals 130

Referrals Education Gaming Entertainment 130

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Why hyper-personalization matters To stay hyper-relevant in todays marketplace, businesses need to be able to deliver tailored messaging and experiences. See the chart below for examples of different customer segments and strategies to target these audiences.

A/B testing 88

A/B testing CTR Click Through Rate Healthcare 88

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate.

Niche 121

Niche Territory Education Referrals 121

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Veloxy

DECEMBER 28, 2021

We reviewed dozens of the most popular sales acceleration software on the market today, and we’ve summarized our findings to help you make quick, educated decisions for the new year. Excessive voicemails and low response rate email campaigns are avoidable when their dialer is exclusively preloaded with qualified leads.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Martech

NOVEMBER 11, 2021

And all of these elements should be connected, from a strategic standpoint, to the brand. Self-educating customers. The content should be useful in helping customers do what they prefer to do in the current marketplace, which is self-educate. Additionally, these channels are all underpinned by data. I think it’s changed.

Meeting 131

Meeting Education Trust Pipeline 131

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. You may send out a newsletter to build rapport and educate subscribers. Before strategizing or revising your email copy, ask four questions. Want them to read an educational article? Step 1: Define your goals for email.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Heinz Marketing

APRIL 30, 2024

This necessitates a strategic approach that transcends traditional marketing tactics. Addressing this challenge requires investing in top-tier technical content that educates and informs without overwhelming the audience. Collaboration with subject matter experts is paramount to ensure accuracy and relevance.

B2B 106

B2B Niche Strategize Trust 106

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.

Cross-sell 120

Cross-sell Retail Referrals Education 120

Martech

JANUARY 2, 2024

The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning. This includes assessing content creation, data analysis, customer engagement and campaign optimization tasks. Event marketing and PR.

Strategic planning 132

Strategic planning Government Construction Legal 132

Martech

OCTOBER 18, 2023

The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability. Upsell campaigns. Loyalty campaigns. CPG segmentation. The first step.

Campaign 120

Campaign Territory Start-ups Clients 120

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Their posts offer high educational value and most often link to studies and research. These “campaigns” usually have a consistent style, tone, and topic.

B2B 130

B2B X-functional Pharmaceutical B2C 130