ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Describe Your Education and Past Successes. Two useful signals include your education and past successes. Past Successes.

Campaign 131

Campaign Technique Education Promote 131

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Marketing should not be a support function measured solely by campaign metrics.

Drivers/motivators 136

Drivers/motivators Growth Objectives and Key Results Strategize 136

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 133

Strategize User Experience High impact Construction 133

Martech

NOVEMBER 8, 2024

The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. We’ll cover the importance of thorough data analysis, recognizing and overcoming biases and incorporating feedback loops to refine strategies — ensuring each campaign builds on the last. Get a second opinion.

Campaign 132

Campaign Launch Strategic planning Strategize 132

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

Growth 127

Growth Entertainment Sports Strategize 127

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. As with anything new, some were skeptical of its long-term value.

Clients 134

Clients Strategize Launch Technology 134

Martech

DECEMBER 2, 2024

A predictive model might flag a high-performing campaign and suggest more investment, only for the success to be driven by an unrelated event, like a viral trend. It transforms marketing from pattern-spotting into a strategic GTM engine that drives revenue, growth and loyalty. Remember, LLMs are prone to hallucination. The result?

GTM 130

GTM Drivers/motivators Pipeline B2B 130

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Creating engaging imagery. They have good general knowledge.

Angle 133

Angle Objectives and Key Results Education Strategize 133

Martech

FEBRUARY 19, 2024

With more accessible education options that don’t require expensive four-year degrees, there’s an abundance of talent without the typical pedigree. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. They brainstorm innovative campaigns from varied perspectives.

User Experience 137

User Experience Strategize Technology Technology 137

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate.

Niche 131

Niche Territory Education Referrals 131

Hubspot

JUNE 4, 2019

So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. By the time your customer lands on this page, however, they're primed and educated on why they should move forward with the trial. How to Choose the Right Landing Page for Your Campaign. Squeeze Page.

Campaign 101

Campaign Drivers/motivators Price Lead generation 101

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

Strategize 139

Strategize Education Price Service 139

Search Engine Land

OCTOBER 5, 2023

Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. The Boost Certification Program injects up to three hours of additional educational content to the Reddit Fundamental training course. The platform has rolled out a new “Boost 2.0

Education 112

Education Campaign Technique Strategize 112

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

SEPTEMBER 6, 2024

This convergence is going to open entirely new possibilities for creative campaigns. These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. AI customer companions are just the beginning — soon, we might be brainstorming entire campaigns with our AI collaborators.

Negotiate 133

Negotiate Campaign Strategic planning Start-ups 133

Martech

DECEMBER 21, 2021

Second, there has been a large chasm of missing formal education and training when it comes to learning the core skills of marketing ops. While there have been many paid training options for specific marketing platforms such as marketing automation, there has been a dismal lack of education around marketing operations as an overall function.

Education 142

Education Strategize Technology Technology 142

Martech

JANUARY 2, 2024

The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning. This includes assessing content creation, data analysis, customer engagement and campaign optimization tasks. Event marketing and PR.

Strategic planning 138

Strategic planning Government Construction Legal 138

ConversionXL

NOVEMBER 10, 2020

Several reps even tried to start by educating me about the problem, despite the fact that I had already already bought in on solving the problem and using a SaaS tool as the solution. Instead of focusing on content for each phase of the traditional funnel, marketers need to create content at three depths: conceptual, strategic, and tactical.

Strategize 139

Strategize Teamwork Education Follow-up 139

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

Martech

SEPTEMBER 8, 2021

In my humble opinion, operations specialists should focus on system administration and educating others about the systems’ possibilities and limitations. Data experts should focus on helping measure and assess campaign and technical performance. Then there are the product professionals.

UX 95

UX Contract Strategize Education 95

Martech

NOVEMBER 11, 2021

And all of these elements should be connected, from a strategic standpoint, to the brand. Self-educating customers. The content should be useful in helping customers do what they prefer to do in the current marketplace, which is self-educate. Additionally, these channels are all underpinned by data. I think it’s changed.

Meeting 137

Meeting Education Trust Pipeline 137

Martech

OCTOBER 18, 2023

The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability. Upsell campaigns. Loyalty campaigns. CPG segmentation. The first step.

Campaign 131

Campaign Territory Start-ups Clients 131

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Campaign 126

Campaign Education Strategize B2B 126

Veloxy

DECEMBER 28, 2021

We reviewed dozens of the most popular sales acceleration software on the market today, and we’ve summarized our findings to help you make quick, educated decisions for the new year. Excessive voicemails and low response rate email campaigns are avoidable when their dialer is exclusively preloaded with qualified leads.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Search Engine Land

AUGUST 8, 2024

Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Educational content. Consider video, blog posts, or other lower-intent content pieces.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. However, their core demographic is younger and not well-suited for the typical B2B campaign.

B2B 122

B2B Gaming Education Technology 122

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Their posts offer high educational value and most often link to studies and research. These “campaigns” usually have a consistent style, tone, and topic.

B2B 137

B2B X-functional Pharmaceutical B2C 137

Heinz Marketing

SEPTEMBER 24, 2021

How do we offer guidance and education of value? Creating a Blog Post: Blog post can strategically promote related offers. Be strategic about picking a blog title without “keyword stuffing”. Here are 5 steps to creating an effective lead nurture campaign: Set goals, determine what you want to accomplish.

Strategize 115

Strategize Contact Conversion Campaign 115

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. You may send out a newsletter to build rapport and educate subscribers. Before strategizing or revising your email copy, ask four questions. Want them to read an educational article? Step 1: Define your goals for email.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.

Cross-sell 120

Cross-sell Retail Referrals Education 120

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. Accessibility.

Launch 90

Launch Represent Campaign Education 90

Martech

OCTOBER 25, 2024

Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Re-engagement campaigns Contacts go cold over time if you don’t reach out. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Appointment 126

Appointment Follow-up Contact Start-ups 126

Martech

OCTOBER 9, 2024

It reduces the time spent analyzing reports, enabling you to focus more on strategic actions. With details on your campaign’s return on investment, you can quickly assess what’s working, pivot strategies for ongoing campaigns, and use data-backed findings to justify future budgets. Learn how to analyze campaign ROI in HubSpot.

Product 128

Product Real Estate CRM Pipeline 128

ConversionXL

MARCH 17, 2021

This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. Of course, the 80/20 principle is not limited to strategic choices.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. Those people will get extra benefits, be integrated into campaigns, and get event invites. They have a quarterly launch rhythm that David Sacks coined, with set times to educate.

Cross-sell 112

Cross-sell Strategize Campaign Education 112