Martech
AUGUST 9, 2024
Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. This project aims to save $100 million in electricity costs in its first 10 years. Are you getting the most from your stack?
Hubspot
DECEMBER 17, 2012
But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?
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Martech
MAY 10, 2024
The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year. The result wastes staggering amounts of labor, money and electricity.
Salesforce
SEPTEMBER 25, 2023
We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Get the guide Schneider Electric, Rossignol, and General Mills are three companies (although not cited by McKinsey) that are AI high performers. High performers, on the other hand, are past that phase. Here are their stories.
Hubspot
DECEMBER 25, 2012
After all, who cares if someone like Old Navy comes up with a cool holiday campaign? But we've already covered the companies that conceived awesome holiday campaigns. Whether offensive, petty, or just plain ridiculous, check out five of the holiday campaigns that threw us for a loop. Starbucks' 'Rekindle' Campaign.
Hubspot
JUNE 18, 2012
There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more! First, Create a Killer Keyword List. Think about it.
Martech
JULY 9, 2021
Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 With lower-funnel digital campaigns, we’re looking for a fairly narrow audience of in-market users who are ready to search for inventory or get to the nearest dealer very soon,” said Gardiner. “An
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