Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. He’s also spoken at The MarTech Conference.

Electrical Engineering 107

Electrical Engineering Healthcare Electricity Technology 107

Martech

DECEMBER 1, 2023

You don’t buy an electric screwdriver to drive nails, do you? Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc. In your inbox.

Process 109

Process Customers Appointment Pharmaceutical 109

Hubspot

JUNE 26, 2012

1) Healthcare. Healthcare. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. And what's incredibly important to people raising a family? 2) Manufacturing & Engineering.

Hospitality 78

Hospitality Manufacturing Healthcare Networking 78

Hubspot

AUGUST 6, 2012

For example, Grand Image, a source of fine art for the corporate, hospitality, and healthcare design markets, uses its "Color Inspirations" board to inspire its followers with colorful examples, and Drake University uses its "Study Inspiration" board to motivate its student audience. 3) Marketing Campaign Board. 2) Philanthropy Board.

Electricity 78

Electricity Hospitality Healthcare Drivers/motivators 78

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. Healthcare.

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

Hubspot

JANUARY 14, 2015

I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?). First Job: Application Engineer at Philadelphia Electric Company. "My My first job out of college was as an application engineer for Philadelphia Electric Company, now known as PECO.

Healthcare 78

Healthcare Hospitality Finance Consult 78

Salesforce

FEBRUARY 2, 2023

In the second industrial revolution, electricity and other scientific advancements led to mass production. A big plus for businesses is they can collect customer data from constantly connected products, allowing them to better gauge how customers use products and tailor marketing campaigns accordingly.

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98