Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Losing Google? ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 119

Negotiate Launch Electricity Networking 119

Hubspot

JUNE 26, 2019

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101

Product Electricity Launch Price 101

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Martech

FEBRUARY 16, 2022

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Braze aims to enable businesses to ingest and process customer data in real time, then orchestrate and optimize contextually relevant, cross-channel marketing campaigns. Public Town Hall with ARK CEO Cathie Wood.

Electricity 92

Electricity Education Angle Technology 92

Search Engine Land

FEBRUARY 9, 2023

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. 2010: Better in general.

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

Lead Fuze

DECEMBER 15, 2023

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

Electricity 52

Electricity Promote Engineering Entertainment 52

Search Engine Land

JANUARY 29, 2023

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Facebook Will Launch Graph Search For Mobile “Pretty Soon” 2014: It had been over a year since Graph Search launched.

Real Estate 78

Real Estate Electricity CTR Launch 78

ConversionXL

MAY 8, 2019

Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. Blog posts. Image source ). It lasted just seven episodes.

Closing 131

Closing Electricity Education Non-Profits 131

Martech

APRIL 4, 2022

Many factors can influence or affect the performance of a test, including other campaigns, messaging, seasonality and so much more. Where marketing strategy and experimentation intersect, you can rapidly and efficiently discover the right path forward, much like electricity following the path of least resistance.

Electricity 98

Electricity Strategize Growth Campaign 98

Hubspot

FEBRUARY 4, 2020

I had the opportunity to sit down with Christina Mallon , the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved audience. Another example of content that is not accessible came from LEGO.

Electricity 101

Electricity Promote Launch Campaign 101

Hubspot

DECEMBER 25, 2012

After all, who cares if someone like Old Navy comes up with a cool holiday campaign? But we've already covered the companies that conceived awesome holiday campaigns. Whether offensive, petty, or just plain ridiculous, check out five of the holiday campaigns that threw us for a loop. Starbucks' 'Rekindle' Campaign.

Campaign 77

Campaign Electricity Sports Presentation 77

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

ConversionXL

MARCH 11, 2020

Kick off an influencer campaign. If you’re among the other 89%, you can start small with a referral marketing campaign to turn loyal customers into brand advocates (i.e. In honor of its mobile app launch, Planable created a short, slick video: . The campaign increased their follower growth rate by 404%. Image source ).

B2B 113

B2B Education Promote Referrals 113

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

Partners in Excellence

JANUARY 28, 2014

Others that cite the benefits that companies like IBM, Google, Citicorp, General Motors, and General Electric have gotten from implementing their [fill in the blank] solutions. So before you dial that phone, before you hit the send button, before you launch that email campaign, take a few moments. The list goes on!

Contact 95

Contact Electricity Manufacturing Cold Call 95

Hubspot

JULY 23, 2019

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

SEPTEMBER 12, 2016

The World Wildlife Foundation (WWF) paired with Snapchat to create the #LastSelfie campaign with the goal of raising awareness about endangered species. Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 1) Raise awareness for a cause. 11) Go behind the scenes.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Hubspot

JULY 11, 2016

Venables Bell & Partners created this rebellious campaign for outdoor lifestyle brand REI, urging consumers to skip the mall and instead spend time outdoors on Black Friday. This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media.

Electricity 53

Electricity Retail Gaming Campaign 53

Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns.

Growth 101

Growth A/B testing Campaign Electricity 101

ConversionXL

SEPTEMBER 3, 2019

Should you create a new brand when launching a new product ? If the answer doesn’t include elements of the brand’s primary value proposition—if it isn’t influenced by the top-level value prop—consider launching a new brand with a value prop more in line with this product. Nissan could’ve launched a new brand for its electric car.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Hubspot

SEPTEMBER 5, 2018

1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. Dove employs storytelling in its campaign partnership with Operation Homefront.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

FEBRUARY 25, 2016

The genius behind the Volkswagen “Lemon” campaign laid out one of the core principles behind inbound marketing: that nothing sells as well as word of mouth. Look at the Volkswagen campaign; by reclaiming an oft-repeated criticism, he found the opportunity to get people to talk about the car’s quality.

Sell 52

Sell Electricity Campaign Entertainment 52

Hubspot

DECEMBER 3, 2012

In fact, it wasn't until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it's definitely one of the more flexible social networks in this respect. 2) General Electric. We bet they even promoted the campaign on Twitter, too.)

Launch 78

Launch Networking Promote Campaign 78

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Campaign 74

Campaign B2B B2C Promote 74

Hubspot

MARCH 27, 2018

Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Amanda is the founder of Happii , and a marketing consultant who specializes in product launch campaigns for new and emerging brands. Claire Suellentrop @ClaireSuellen. Amanda Spann @Amandaspann. Ada Chen Rekhi @Adachen ?.

Growth 78

Growth Consult Electricity Networking 78

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. Healthcare.

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

Sales Nexus

JUNE 1, 2022

Craig details how he ventured into the world of sales, the mistakes he made early on as an entrepreneur, and the lessons he learned the hard way as a sales manager, all of which eventually propelled him into launching his own CRM and Marketing business. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Cold Call 52

Hubspot

FEBRUARY 15, 2018

For a long time, keyword rankings were a staple part of any SEO campaign. Around the time of the launch of Google+ , the SEO industry was talking a lot about personalization within search. In a lot of cases they were a primary metric used to judge performance. Personalization.

Electricity 39

Electricity Launch Campaign Engineering 39

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. My birthday happens to be on November 30th, the same day that ChatGPT launched. Adam Honig: Oh, yeah. So, it sounds familiar. Absolutely.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. My birthday happens to be on November 30th, the same day that ChatGPT launched. Adam Honig: Oh, yeah. So, it sounds familiar. Absolutely.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Hubspot

JUNE 26, 2012

General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts. But that's simply not true!

Hospitality 76

Hospitality Manufacturing Healthcare Networking 76

Hubspot

APRIL 22, 2013

3) General Electric. In a recent campaign to increase membership, the American Marketing Association (AMA) used outstanding visual content in a launch email and dedicated landing page. We love this campaign because it’s very clear that the organization uses these drawings to target specific buyer personas.

B2B 78

B2B Electricity Education B2C 78

Hubspot

MARCH 2, 2015

They''ve now got the dude from MythBusters showing us how they make McDonald''s fries , which is part of their ongoing "Our Food, Your Questions" campaign. New Year''s, the Super Bowl, a product launch, and so on). But Gibson is perhaps most famous for the solid-body electric guitar it released back in 1952, the Les Paul.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Gong.io

SEPTEMBER 19, 2018

Author Jack Trout is an expert storyteller, using examples from Wal-Mart, Dell, and Southwest to flesh out campaigns that brilliantly, effectively, lucratively differentiated products and thrust them into a higher position of power within the marketplace. A must-read. Admittedly, The Dip is not a true-blue sales book. Predictable Revenue.

Negotiate 111

Negotiate Sales Technique Up-sell 111

Hubspot

DECEMBER 29, 2015

No more once and done website projects that take forever to launch and end up partially out of date almost as soon as they're published. According to the 2015 State of Inbound Report, “inbound campaigns achieve higher ROI than outbound” regardless of company size and budget. 11) A free website from a friend or family member.

Construction 52

Construction Objectives and Key Results Contract Electricity 52

Hubspot

OCTOBER 28, 2019

Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. Commercials.

Campaign 64

Campaign Gaming Launch Non-Profits 64

Search Engine Land

FEBRUARY 17, 2023

Birth of a New Machine At the time, Microsoft had yet to launch its own web crawler for MSN Search, and Ask Jeeves/Teoma was the only other top tier search engine available. Marketers can now view Shopping Campaigns in Bing Ads search terms reporting 2019: The updated reporting grid also included an Added/Excluded keywords column.

Engineering 83

Engineering Referrals Electricity Campaign 83