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The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.
Aptly set to The Last Goodbye by The Kills, the ad was produced by NewYork-based agency Droga5 and directed by Epoch's Martin de Thurah. Venables Bell & Partners created this rebellious campaign for outdoor lifestyle brand REI, urging consumers to skip the mall and instead spend time outdoors on Black Friday. OptOutside.
The Title II section of the Act was written to regulate “common carriers” like utility providers of electricity and telephone landlines. The delivery of high-speed internet as a utility -- like the aforementioned electricity and telephone landlines. What are the arguments for net neutrality? Fair Competition.
The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.
Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. Bing’s New Best-Sellers Carousel Helps Readers Find Just The Right Book. Also on this day.
Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. Healthcare.
The NewYork Times ( @thenytimes ) shared a Story from Hyde Park in London about one reporter's visit to a new exhibit at Kensington Palace. Spectacles also make videos more interactive and responsive for the viewer -- check out this example of a 360-degree Spectacles video that General Electric ( @GE ) shared.
Along with being widely discussed by publications including the NewYork Times and Digiday , the app has also gained notoriety from comedians like Jimmy Fallon. In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok.
Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Luvvie wrote the NewYork Time's bestseller, I'm Judging You. Amanda is the founder of Happii , and a marketing consultant who specializes in product launch campaigns for new and emerging brands.
I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?). First Job: Application Engineer at Philadelphia Electric Company. "My My first job out of college was as an application engineer for Philadelphia Electric Company, now known as PECO.
Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. Commercials.
That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. 7) The NewYork Times. Check it out!
Earlier this week I had the pleasure of moderating a panel at the Pivot conference in NewYork, interviewing Paul Marcum, the director of global digital marketing and programming at GE, and Jason Harris, the CEO of Mekanism, a digital agency with offices in San Francisco and NewYork. That sounds like a snooze-fest.
It is amazing that, given the volume of work from this era, each notable agency can cite only a small number of standout campaigns. Dos Equis’ contemporary World’s Most Interesting Man campaign should pay royalties to Ogilvy and to Hathaway given the characters’ similarities. In the 1960s, advertising became a game of more, not better.
But in Cat’s Cradle, Vonnegut cited examples such as, “the Communist Party, the Daughters of the American Revolution, the General Electric Company—and any nation, anytime, anywhere,” and of course the Hoosiers (of which he and the main character belonged). Image Source. Define the “Out-Group”. Position yourself as “not like those other guys.”
Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. Similarly, General Electric nails it with this tweet: #ThrowbackThursday : One of our early photovoltaic cells circa 1939. August 1, 2013.
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