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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. You’ll find that some potential products are geared more toward niche markets (i.e., You must recognize the difference between brand innovation and a new brand campaign. Including targeted content in paid acquisition campaigns through platforms like Google Ads and Facebook Ads. The assembly line.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Pinterest for B2B Marketers.