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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. They’ve put together a “Complete Electric Bike Buyer’s Guide” to educate buyers while also capturing lead details. Blog posts.

Closing 131
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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. It’s the classic word-of-mouth charm but with an electric, digital spin. Relationships over posts: The influencer-brand journey should move beyond single posts or campaigns. But always contextualize them with overarching campaign goals.

B2B 119
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Kick off an influencer campaign. If you’re among the other 89%, you can start small with a referral marketing campaign to turn loyal customers into brand advocates (i.e. The campaign increased their follower growth rate by 404%. Image source ). B2B influencer marketing can accelerate a push for brand awareness.

B2B 113
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7 Examples of Brands That Pop on Pinterest

Hubspot

Data from Monetate shows that referral traffic from Pinterest to the websites of five specialty apparel retailers jumped 389% from July-December 2011. General Electric. General Electric seems to be all about social media lately. The takeaway here is to make your Pinterest brand page personal for your fans.

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#B2BMX Recap: What Every B2B Marketer Should Focus on in 2018

SBI

So, what can you do to humanize your marketing campaigns? Here are a few examples of great B2B Storytelling campaigns to help spark your creativity: MailChimp , Schneider Electric , and Volvo Trucks. Consumers are 71% more likely to make a purchase based on social media referrals. Storytelling. Influencers are trusted.

B2B 55
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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign. Creation of Special Events or Campaigns for Long-term Clients Celebrate your long-term clients with special events or campaigns.

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This day in search marketing history: February 18

Search Engine Land

Marketers can now view Shopping Campaigns in Bing Ads search terms reporting 2019: The updated reporting grid also included an Added/Excluded keywords column. Out Of Beta: Google Shopping Campaigns For PLAs Now Available Globally 2014: After just over a 3-month beta period, Google rolled out Shopping campaigns to all users.