Search Engine Land

AUGUST 29, 2023

Google Ads has confirmed a technical issue that is impacting Discovery campaigns. Discovery campaigns maximise results by delivering ads to YouTube, Gmail, and the Discover feed. The post Google Ads fixing Discovery campaign technical issue appeared first on Search Engine Land.

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ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

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Search Engine Land

JANUARY 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.

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Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. What are video reach campaigns?

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Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

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Search Engine Land

OCTOBER 17, 2022

And today, on behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce the final 16 winners of the 8th annual Search Engine Land Awards. Here are the 2022 Search Engine Land Awards winners: The 2022 Search Engine Land Award winners. PPC Campaign Award winners.

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Search Engine Land

MAY 20, 2024

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. Reasonable time frame (no longer than 12 months campaign).

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Engineering Campaign Consult Growth 81

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. For those in your TAM who are better off, you should continue awareness campaigns (i.e.,

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Campaign Objectives and Key Results Price Finance 108

Search Engine Land

FEBRUARY 15, 2024

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” Meta did not immediately respond to Search Engine Land’s request for comment. Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties. .”

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Salesforce

FEBRUARY 28, 2024

Imagine if AI could automate routine business tasks like drafting emails, generating campaign briefs, building web pages, researching competitors, analyzing data and summarizing calls. Automation of such routine business tasks requires simulating human intelligence by making AI function as a reasoning engine.

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Engineering CRM Gaming Trust 59

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

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Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care.

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Campaign Engineering Technology Technology 114

Salesforce

OCTOBER 11, 2024

According to Verizon’s 2024 Data Breach Investigations Report , 68% of breaches involved a nonmalicious human element, such as social engineering attacks or simple human error. While companywide security awareness campaigns are invaluable, they can fall short in addressing the nuanced and varied nature of each employee audience.

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Campaign Intrinsic Education Trust 64

Heinz Marketing

MAY 11, 2023

Today, the transitional skill to learn is prompt engineering, or in other words, learning how to communicate with A.I. The Must-Have Components of a Prompt Maybe you’ve been reading up on prompt engineering or attempting to teach yourself through hands-on practice, but if you’re like many marketers, you’re not impressed with the results.

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Engineering B2B Angle Represent 90

Search Engine Land

OCTOBER 10, 2023

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Advice on Demand Gen campaign and budget management. Demand Gen explained When Demand Gen becomes available in your accounts, you’ll give up your ability to create Discovery campaigns.

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Search Engine Land

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Click here to view more Search Engine Land webinars. The post Use this tactic to drive revenue on your SEO campaigns appeared first on Search Engine Land.

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Search Engine Land

OCTOBER 31, 2023

Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign pause to Google.

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Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. It supports campaigns on Google Ads, Microsoft Advertising, Baidu, and Yahoo Japan. Why we care.

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Campaign Engineering Start-ups Conversion 100

Search Engine Land

DECEMBER 29, 2022

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. How to set up Performance Max campaigns the right way.

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Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Id” or “Ecomm_prodid” are the big ones here and need to be getting hits.

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Search Engine Land

AUGUST 28, 2023

TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. Why should you try TikTok’s Smart Performance Campaigns? SPC reduces campaign creation time by 26%, according to TikTok.

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Campaign Objectives and Key Results Clients Conversion 94

Search Engine Land

MAY 23, 2023

A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. Google AI will generate the following for that campaign: Keywords.

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Campaign Conversion Intrinsic Follow-up 98

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care.

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Campaign Engineering Technology Technology 100

Salesforce

DECEMBER 14, 2022

To have your website seen by those people searching online you’ll need to have search engine optimization (SEO) best practices top of mind so your content surfaces for the right readers. The search engine is now sophisticated enough to finish our sentences. What is search engine optimization (SEO)? It holds 92.7% Sign up now.

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Engineering Objectives and Key Results Campaign Up-sell 98

Search Engine Land

DECEMBER 28, 2021

It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022. Please visit Search Engine Land for the full article.

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Campaign Engineering 128

Search Engine Land

DECEMBER 11, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

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Promote Campaign B2C Retail 96

Search Engine Land

MARCH 20, 2024

So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Blog content is great for Demand Gen campaigns on Google Ads. This campaign type is affordable for nearly every budget. Business email address Subscribe Processing. See terms.

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Campaign Strategize Follow-up Consult 93

Salesforce

OCTOBER 21, 2024

Marketers also have to manage resources to make campaigns as efficient and successful as possible – all while engaging customers in ways that separate them from the competition. Marketing agents, which use data and AI to help create, manage and optimize campaigns. So what’s the solution for these issues?

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Campaign Launch SQL Strategic planning 59

Martech

JULY 13, 2023

However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. Register and attend “Ignite Your Marketing Engine with the Power of the Data Cloud,” pres ented by Snowflake. The solution is simple: live where your data lives.

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Campaign Engineering Technology Technology 97

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. However, this process requires more time and attention to manage. Next steps.

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Search Engine Land

APRIL 20, 2023

While Google already employs AI in its advertising to create simple prompts that encourage users to make purchases, the introduction of generative AI, which also powers its Bard chatbot, will enable the creation of more sophisticated campaigns akin to those made by marketing agencies. How it works. Why we care.

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Campaign Presentation Technology Technology 92

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

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Campaign Conversion Clients Technology 121

Salesforce

JUNE 2, 2022

How to build a pipeline engine. Your pipeline engine needs to have all cylinders firing. Tip 2: Understand each of the functions that make up your pipe engine. Salesforce's Eric Stahl explains how to build a pipeline engine. If this isn’t happening, the rest of the process won’t work. What’s their capacity?

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Search Engine Land

MAY 23, 2023

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Video view Campaigns. Video view Campaigns.

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Search Engine Land

OCTOBER 14, 2022

The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. The removal of query targeting on a (video) search engine hurts. ” A major blow to targeting?

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Search Engine Land

AUGUST 1, 2023

Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Until now, marketers were required to manually input code snippets for campaigns to websites, which allowed room for human error. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature. Why we care.

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Search Engine Land

NOVEMBER 10, 2022

Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. Google says that forecasts are modeled on trends in the ad market and the historical performance of similar campaigns run in the past.

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Campaign Engineering Conversion 95