Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 122

Launch Represent Engineering CRM 122

Salesforce

DECEMBER 20, 2024

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

JULY 11, 2024

Klaviyo has expanded its AI features with three new additions: Flows AI, personalized campaigns, and review sentiment AI. Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer.

SQL 97

SQL Launch Campaign Retail 97

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. Repeat : If successful, run the campaign again to ensure it wasn’t a fluke. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Negotiate 99

Negotiate GTM Campaign Growth 99

Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing is the engine that accelerates sales.

Growth 116

Growth Entertainment Sports Strategize 116

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

SQL 110

SQL Retail Launch Campaign 110

Search Engine Land

AUGUST 22, 2024

Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%. Why we care. What’s next.

Campaign 80

Campaign Engineering Launch Conversion 80

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans. Processing. See terms.

Construction 114

Construction CRM Contact Follow-up 114

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

Launch 99

Launch Retail Campaign Engineering 99

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Perplexity : Is an answer engine that aims to provide more contextualized and accurate answers compared to traditional search engines 2. For example, use AI tools to: Personalize email marketing campaigns.

Transportation 98

Transportation Education Angle Healthcare 98

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. How it works. SUBSCRIBE See terms.

Launch 136

Launch Campaign User Experience High impact 136

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Sun has experience in software engineering, CRM implementation and data-driven marketing at such companies as Intel and Deloitte. Do they expect the NFT to drive revenue?

Launch 124

Launch Campaign Gaming Technology 124

Search Engine Land

JULY 25, 2024

New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. This includes creating ads, graphics, webpages, copy and other necessary assets for a successful campaign. Getting the assets you need to launch or amplify your plan requires time and money. that we’re in.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. What is VVC? In-feed ads. Shorts ads.

Campaign 123

Campaign Strategize Launch Engineering 123

Search Engine Land

OCTOBER 2, 2024

Most of the search engine result pages on Amazon are now dominated by ads. Sponsored Products Sponsored Product Ads are made up entirely of the components of the product detail page and can show up in the search engine results as well as on product detail pages. This is a Sponsored Brand Product Collection. Seller Central.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. There are no set-up fees, no long onboarding processes, and campaigns are simple to optimize. Getting started.

Launch 115

Launch Product Campaign Represent 115

Search Engine Land

JUNE 22, 2023

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. Click here to view more Search Engine Land webinars. The post Master CTV advertising: A guide to launching your best campaigns appeared first on Search Engine Land.

Launch 83

Launch Campaign Engineering Trust 83

Search Engine Land

OCTOBER 25, 2023

Select Amazon advertisers can now create AI-generated images to use in ad campaigns. The post Amazon Ads launches AI image generation appeared first on Search Engine Land. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care.

Launch 113

Launch Click Through Rate Campaign Engineering 113

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. By leveraging TikTok creative insights, it can suggest data-led ideas to help you create more effective and engaging campaigns. Why we care. What is TikTok Creative Assistant? How it works.

Launch 119

Launch Process Campaign Promote 119

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. ” This level of detail allows AI-powered search engines like Microsoft’s Copilot to understand context and provide more relevant, comprehensive responses. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. What are video reach campaigns?

Campaign 112

Campaign High impact Strategize Launch 112

SaaStr

NOVEMBER 8, 2024

The idea for Clay came from the goal of giving the power of programming to more Go-To-Market leaders rather than more technical founders or engineers. And then one that I would add in is that I don’t think that AI can yet replace the creativity that I see in one-off campaigns. They’re a creative approach to GTM.

GTM 111

GTM Growth Campaign Cold Call 111

Search Engine Land

DECEMBER 29, 2022

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. How to set up Performance Max campaigns the right way.

Engineering 113

Engineering High impact Launch Campaign 113

Search Engine Land

JANUARY 26, 2023

Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. ” “Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.” How it works.

Launch 22

Launch Campaign Promote Engineering 22

Search Engine Land

NOVEMBER 11, 2022

In addition to its most recent shopping features , TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. The post TikTok has launched an in-app ecommerce feature appeared first on Search Engine Land. Availability. TikTok officially began testing in the U.S. Invite only. Why we care.

Launch 102

Launch Campaign Promote Engineering 102

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Menachem Ani. Published Jan. By Frederick Vallaeys.

Engineering 105

Engineering Lead generation Retail Campaign 105

Search Engine Land

NOVEMBER 17, 2023

Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. The post TikTok launches new tool to provide more insight into how ads drive conversions appeared first on Search Engine Land.

Launch 115

Launch Conversion Campaign Networking 115

Search Engine Land

SEPTEMBER 26, 2023

The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. The post Microsoft Advertising Network for retail launches in the US appeared first on Search Engine Land.

Retail 104

Retail Networking Launch Campaign 104

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Search Engine Land

AUGUST 31, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. The post Reddit launches AI-powered keyword research tool appeared first on Search Engine Land. This functionality could save you time on keyword research, letting AI take on the heavy-duty work.

Launch 100

Launch Campaign Engineering Technology 100

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 120

Campaign Gaming Education Technology 120

Search Engine Land

OCTOBER 12, 2022

Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. Once you have designated your preferences at the account level, Google Ads will now automatically apply these settings to your future campaigns.

Launch 98

Launch Networking Campaign Engineering 98

Search Engine Land

AUGUST 1, 2023

Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is. The post Google Analytics launches new Audience report appeared first on Search Engine Land. Marketers can use this new feature to identify their most engaged and profitable audiences.

Launch 94

Launch Campaign Engineering Conversion 94

Search Engine Land

FEBRUARY 28, 2024

It helps you figure out what’s working well and what needs improvement, making it easier to optimize your campaign more effectively. Google confirmed the new report to Search Engine Land, explaining it’s part of its Advertising workspace update.

Launch 117

Launch Campaign Engineering Process 117

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. TikTok announced the launch of its ads transparency library on its official blog. Dates the ad ran.

Launch 88

Launch Advertising/ Marketing Campaign Engineering 88

Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Plus, data has to be in good shape, and your personalization engines must be robust and well-integrated.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. The post TikTok launches new tool for improved insight into customer journey appeared first on Search Engine Land.

Launch 94

Launch Customers Campaign User Experience 94