ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

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Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. There are no set-up fees, no long onboarding processes, and campaigns are simple to optimize. Getting started.

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Launch Product Campaign Represent 115

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. How it works. SUBSCRIBE See terms.

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Launch Campaign High impact User Experience 136

Search Engine Land

DECEMBER 1, 2022

This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. In October, Instacart launched an easier way for advertisers to create and manage their campaigns. Instacart advertisers now have more options to promote their products on the platform. Why we care.

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Promote Launch Campaign Retail 74

Search Engine Land

OCTOBER 3, 2024

A Google spokesperson clarified to Search Engine Land what types of queries will trigger AI Overview ads – and where: “If a user’s question has a commercial angle – meaning it’s something where a product or service could be relevant – then an ad may appear above, below or within the response. ” No new reporting. .”

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Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Menachem Ani. Published Jan. By Frederick Vallaeys.

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Engineering Lead generation Retail Campaign 105

Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. What are video reach campaigns?

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Campaign High impact Strategize Launch 112

Search Engine Land

OCTOBER 25, 2023

Select Amazon advertisers can now create AI-generated images to use in ad campaigns. The post Amazon Ads launches AI image generation appeared first on Search Engine Land. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care.

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Launch Click Through Rate Campaign Engineering 113

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Because: Content like that is much cheaper to produce than content aimed at software engineers. Want to make more sales?

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Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. Multiple account advice. ” Why now? .” ” Why now?

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Search Engine Land

SEPTEMBER 26, 2023

The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. The post Microsoft Advertising Network for retail launches in the US appeared first on Search Engine Land.

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Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. By leveraging TikTok creative insights, it can suggest data-led ideas to help you create more effective and engaging campaigns. Why we care. What is TikTok Creative Assistant? How it works.

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Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. TikTok announced the launch of its ads transparency library on its official blog. Dates the ad ran.

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Launch Advertising/ Marketing Campaign Engineering 88

Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Continuous learning from campaign performances to optimize ad spend. Why we care. Direct mail? Additional capabilities.

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CRM Launch Customer Relationship Management Relationship Management 61

Search Engine Land

NOVEMBER 17, 2023

Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. The post TikTok launches new tool to provide more insight into how ads drive conversions appeared first on Search Engine Land.

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Search Engine Land

AUGUST 1, 2023

Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is. The post Google Analytics launches new Audience report appeared first on Search Engine Land. Marketers can use this new feature to identify their most engaged and profitable audiences.

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Launch Campaign Engineering Conversion 94

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

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Campaign Click Through Rate E-commerce Promote 115

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. The post TikTok launches new tool for improved insight into customer journey appeared first on Search Engine Land.

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Launch Customers Campaign User Experience 94

Search Engine Land

AUGUST 31, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. The post Reddit launches AI-powered keyword research tool appeared first on Search Engine Land. This functionality could save you time on keyword research, letting AI take on the heavy-duty work.

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Launch Campaign Engineering Technology 100

Search Engine Land

NOVEMBER 11, 2022

In addition to its most recent shopping features , TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. The post TikTok has launched an in-app ecommerce feature appeared first on Search Engine Land. Availability. TikTok officially began testing in the U.S. Invite only. Why we care.

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Launch Campaign Promote Engineering 102

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Sun has experience in software engineering, CRM implementation and data-driven marketing at such companies as Intel and Deloitte. Do they expect the NFT to drive revenue?

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Launch Campaign Gaming Technology 120

Search Engine Land

FEBRUARY 28, 2024

It helps you figure out what’s working well and what needs improvement, making it easier to optimize your campaign more effectively. Google confirmed the new report to Search Engine Land, explaining it’s part of its Advertising workspace update.

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Launch Campaign Engineering Process 117

Search Engine Land

DECEMBER 29, 2022

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. How to set up Performance Max campaigns the right way.

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Engineering High impact Launch Campaign 113

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. However, this process requires more time and attention to manage. Next steps.

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Campaign Launch Contact Engineering 83

Search Engine Land

AUGUST 8, 2023

It’s important to stay up-to-date with Google’s latest features, and test them, so that you can gain early learnings to help shape your campaigns and bidding strategies. This feature is currently available for Standard Shipping campaigns but is also being rolled out to search campaigns in the near future.

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Launch Retail Campaign Engineering 92

Search Engine Land

MAY 23, 2023

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Video view Campaigns. Video view Campaigns.

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Campaign Launch Engineering Conversion 95

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. The post Amazon may launch ads on Prime Video appeared first on Search Engine Land. having made $9.5 However, a timeline is yet to be confirmed.

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Launch E-commerce Sports Retail 86

Search Engine Land

APRIL 20, 2023

While Google already employs AI in its advertising to create simple prompts that encourage users to make purchases, the introduction of generative AI, which also powers its Bard chatbot, will enable the creation of more sophisticated campaigns akin to those made by marketing agencies. How it works. Why we care.

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Campaign Presentation Technology Technology 92

Search Engine Land

DECEMBER 11, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

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Promote Campaign B2C Retail 96

Search Engine Land

JANUARY 20, 2022

Please visit Search Engine Land for the full article. Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.

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Launch Campaign Engineering 104

Search Engine Land

NOVEMBER 28, 2022

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Dynamic Product Ads were initially launched in 2016 (a version at least).

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Launch Campaign Contact Conversion 91

Search Engine Land

OCTOBER 12, 2022

Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. Once you have designated your preferences at the account level, Google Ads will now automatically apply these settings to your future campaigns.

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Search Engine Land

JANUARY 31, 2022

Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Please visit Search Engine Land for the full article.

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Campaign Launch Engineering 90

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

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Campaign Conversion Clients Technology 121

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on.

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Search Engine Land

FEBRUARY 27, 2023

Additional languages for automatically created assets will be launched later this year. A new customer acquisition goal for Search campaigns has been launched globally. This goal utilizes Smart Bidding and first-party data to optimize campaigns and attract new customers during peak periods. Dig deeper.

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Launch Customers Retail Campaign 89

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. In addition, if you are simultaneously activating ad campaigns on competitor platforms, you will be able to easily import the same catalogs to the Reddit Ads Manager. Why we care. What Product Ads look like. SUBSCRIBE See terms.

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Launch Conversion Product Engineering 79