Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

JULY 13, 2023

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. However, this feature will enable brands to explore the possibility of running influencer campaigns. The post Threads is adding branded content tools to create paid promotion opportunities appeared first on Search Engine Land.

Promote 88

Promote Campaign Engineering Follow-up 88

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on. What has Meta said?

Campaign 88

Campaign Gambling Territory Promote 88

Search Engine Land

OCTOBER 10, 2023

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Advice on Demand Gen campaign and budget management. Demand Gen explained When Demand Gen becomes available in your accounts, you’ll give up your ability to create Discovery campaigns.

Campaign 110

Campaign Clients Territory Conversion 110

Search Engine Land

JANUARY 5, 2023

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. Microsoft Store Ads are for promoting apps built for Windows. The post New Microsoft Store Ads promote desktop apps on Windows devices appeared first on Search Engine Land. The Microsoft Store in action.

Promote 75

Promote Gaming Account management Represent 75

Search Engine Land

OCTOBER 17, 2022

The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). Focused View is the new Video View campaign type. What this means. Early adopters. increase in completion rate.

Campaign 80

Campaign Promote Engineering Conversion 80

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 76

Campaign Launch Drivers/motivators Promote 76

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promote 99

Promote Follow-up Campaign Start-ups 99

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

Campaign 90

Campaign Retail Follow-up Represent 90

Search Engine Land

OCTOBER 18, 2022

TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Through leveraging machine learning, getting started with Smart Performance Campaign is as easy as it sounds. ” Who should use Smart Performance Campaigns.

Campaign 81

Campaign A/B testing Launch Gaming 81

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 107

Campaign Gaming Education Technology 107

Search Engine Land

OCTOBER 26, 2022

In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets while maximizing ROI. Planner features.

Campaign 90

Campaign Customers Promote Launch 90

Lead Fuze

MAY 26, 2023

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Pitch yourself as a speaker or panelist showcasing real-life examples of successful campaigns executed by your agency. Why is this important?

Promote 52

Promote Referrals Niche Clients 52

Search Engine Land

FEBRUARY 15, 2023

In this article, you will learn what changes affect marketers in the ads platform, how to set up a winning Facebook ads campaign, and tips for testing your ads. Advantage+ shopping campaigns are doing well for most ecommerce businesses that have access to this new tool which is still rolling out. Design meaningful split tests.

Campaign 97

Campaign Networking Lead generation Conversion 97

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

Promote 97

Promote B2C Construction Networking 97

Hubspot

MARCH 10, 2020

Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally. To further promote your local business, you can cater your blogging strategy to your local audience. Advertise with local audience targeting.

Promote 99

Promote Territory Start-ups Engineering 99

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

Campaign 131

Campaign Quota Promote Prospecting 131

Search Engine Land

AUGUST 22, 2023

If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should already be actively preparing your SEO campaigns for the holiday season: It can take eight weeks (or more) to index a page , if it gets indexed at all. This could include: Making sure images are compressed.

Campaign 87

Campaign Legal Retail Start-ups 87

Hubspot

APRIL 22, 2019

90% of Pinterest users say Pinterest helps them decide what to purchase -- meaning your Pinterest ads, or Promoted Pins, are being shown to a remarkably responsive audience. Pinterest Promoted Pins. There are a few ways to promote your content on Pinterest. Promoted Pins. Promoted Video Pins. Promoted Carousels.

Promote 101

Promote Product Objectives and Key Results Customers 101

Search Engine Land

DECEMBER 20, 2022

This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives.

Campaign 87

Campaign Customers Clients Referrals 87

Search Engine Land

FEBRUARY 22, 2024

You’ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other campaign types, making the PMax card stand out more than others. The exclusive presence of this label on PMax campaign cards suggests the search engine is subtly trying to promote PMax over other campaign types.

Campaign 107

Campaign Consult Engineering Promote 107

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

FEBRUARY 8, 2024

The tech giant told Search Engine Land it is extending the use of the Sponsored label because “it is another step to creating cohesive ad labeling across our surfaces.” In consumer Gmail accounts, ads show up in the Promotions tab of consumer accounts. ” Why now. Consumer accounts only. What Google is saying.

Click Through Rate 120

Click Through Rate Promote Engineering Campaign 120

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Commission Non-Profits Trust 109

Martech

JUNE 23, 2022

As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. This is especially important for upper-funnel campaigns because Workday Consumers actively research products and services in between work tasks. Three ways to reach the Workday Consumer. Consider working mode.

Campaign 83

Campaign Entertainment Sports Transportation 83

ConversionXL

JANUARY 16, 2019

People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. But first, here are some signs that you’re not managing your email campaigns effectively.

Campaign 123

Campaign Follow-up Promote Up-sell 123

Salesforce

APRIL 16, 2024

Digital marketing for small business can take many forms: social media marketing, email marketing, search engine optimization (SEO), and much more. When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 114

Strategize High impact User Experience Construction 114

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February.

Launch 91

Launch Pitch Represent B2B 91

Search Engine Land

APRIL 10, 2024

The future of the search engine results page (SERP), especially as Performance Max continues to dominate Google’s engineering resources, will continue changing as the shift into an AI-forward search results page runs full steam ahead. What campaign types should run? Get the daily newsletter search marketers rely on.

Campaign 97

Campaign Territory Promote Engineering 97

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 107

B2B Lead generation A/B testing Objectives and Key Results 107

Search Engine Land

DECEMBER 6, 2023

Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Read Search Engine Land’s complete GA4 guide for more information on creating audiences and general best practice advice.

Promote 126

Promote Campaign Engineering Service 126

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Salesforce

NOVEMBER 4, 2024

We’ll walk you through optimizing your store, tips, and best practices for promoting and marketing it — and managing and scaling operations to work for you. Scrutinize these metrics to spot trends, fine-tune campaigns, and make informed decisions that will elevate your store’s overall performance.

E-commerce 59

E-commerce Promote CRM User Experience 59

Search Engine Land

JULY 10, 2024

Technical SEO benefits link building because you are optimizing your website for search engines. Here’s how: Improved crawlability and indexability: Proper technical SEO ensures that search engines can easily crawl and index your pages. They also make it easier for search engines to understand the content of your pages.

A/B testing 91

A/B testing UX User Experience Referrals 91

Capterra Sales & Marketing Software

OCTOBER 1, 2021

7 Important KPIs for Successful Marketing Campaigns appeared first on Capterra. Understand what KPIs are and why they’re useful for marketing campaigns to develop successful marketing strategies that generate revenue and help your brand grow. Marketing KPIs to track for more successful marketing campaigns.

Campaign 52

Campaign Objectives and Key Results Strategic planning Engineering 52

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. That’s why messaging is my tip here.

Niche 98

Niche Retail Promote Follow-up 98