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Increasing Engagement for Regional Publications

Hubspot

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. They’re riding the line between news and entertainment and have an opportunity to explore new monetization and engagement opportunities — And it’s not so daunting to do the same if you know where to start.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager. playing in the background. Houseparty. Year Launched: 2016.

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11 essential sales pipeline metrics you should be tracking

Salesmate

Your success rate for closing deals will depend on your target market, your niche, the products you sell, and the area you serve. Maybe they’re targeting potential customers in the wrong industry or trying to sell in a territory that is a captive market for another brand. Opportunity Win Rate.

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How to Make a Meme That Will Make People Cry (With Laughter)

Hubspot

Because so much of your marketing campaigns depend on content (and fresh content, at that), having some easy-to-create types of content at your disposal is a marketer's dream come true. Just be sure to add additional context if the meme is being shared alongside a larger story or campaign. Be Funny/Witty/Entertaining.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Knowing these policies is the first step to successful advertising in challenging niches. Conduct thorough research Thorough research is a must before launching your Google Ads campaign in a sensitive category. Thoroughly review Google’s image policies for your specific niche, avoiding anything graphic or overly sensational.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Once we force the competitor out of our targeted niche markets (secure the beachhead), then we will move out to take over adjacent market segments (districts of France) on the way toward overall market domination (the liberation of Western Europe). This can only happen if the sales effort is focused on a single niche market.