Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Google or Bing) and see how well these campaigns are performing. These examples show that many GA4 reports and metrics can help inform your SEO campaigns.

CTR 124

CTR Click Through Rate Campaign Event Production 124

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

MAY 11, 2015

Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. Think about some of the best marketing campaigns you've ever seen. (Or Follow @rmmageddon.

Follow-up 78

Follow-up Event Production Campaign Strategize 78

ConversionXL

MAY 22, 2014

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

SEPTEMBER 24, 2020

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Let’s walk through them. Change one variable at a time. Image source ).

CTR 111

CTR Technique Profit margin Follow-up 111

Hubspot

DECEMBER 28, 2012

What if the campaigns you’re working on this month were still generating leads for you six months later? This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. What about three years later?

Lead generation 78

Lead generation Engineering Real Estate Promote 78

Hubspot

APRIL 1, 2019

What if the campaigns you're working on this month were still generating leads for you six months later? The content you're creating now shouldn't only consider your current campaigns and goals; it should also be optimized to generate leads months and years into the future. That's a pretty nice spot to be in, don't you think?

Lead generation 78

Lead generation Engineering Promote Real Estate 78