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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Takeaway: If we see a prospect has just launched a new marketing campaign, they might not have the time to cycle through an extensive sales process. Our pitch and sales techniques are also likely to be more refined with markets we feel comfortable talking about, so we should prioritize these prospects first. Step 3: Prep the outreach.

Technique 101
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

CTR 116
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Let’s walk through them. Change one variable at a time. Image source ).

CTR 111
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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

How do we make sure we’ve got 2000, 3000, 5000 people in the room because what’s really happening is you think about the spring or you think about the fall, especially if these are marketing events, there has never been more competition than there is today. Laura: Yeah, absolutely.