Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. What’s next. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? To be clear, we’re not running these webinars live every time someone signs up. That’s what we’ll do here! And lots more.

Lead generation 258

Lead generation Campaign Referrals Niche 258

ClickFunnels

AUGUST 16, 2021

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? It lies up and to the left…. Here’s a shocking stat.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Now that you have everything set up and ready to go, it’s time to test your lead generation funnel to see if it works.

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Search Engine Land

JULY 17, 2024

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You consistently miss campaign launch deadlines, and you’re not sure why.

Campaign 68

Campaign Manufacturing Represent Follow-up 68

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Salesforce

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Below we will take a look at some data in the eight weeks leading up to Cyber Week and compare that with what happened over Cyber Week itself.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. You’ll have to use them for a few weeks, but if you follow the system, your teeth will be white again soon.”

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Martech

JULY 12, 2024

states are following in Europe’s footsteps by enacting similar restrictions on data collection and usage. Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. In the U.S.,

Campaign 116

Campaign Appointment Government Legal 116

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Google or Bing) and see how well these campaigns are performing. Business email address Sign me up! Learn how to link GA4 with Google Search Console in this article.)

CTR 124

CTR Click Through Rate Campaign Event Production 124

Martech

OCTOBER 1, 2024

When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. This is a continuation of the no-code trend that lowers barriers to adoption.

Construction 121

Construction CRM Contact Follow-up 121

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 118

B2B Objectives and Key Results Campaign Contact 118

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

AUGUST 14, 2024

Build up your sender reputation To ensure deliverability, bulk email senders must authenticate emails using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting and Conformance (DMARC). “The It takes time to build up reputation.” I think that’s the wrong question.

Campaign 123

Campaign Start-ups Follow-up Customers 123

Martech

JULY 22, 2024

I follow it up with, “Give numbers meaning by putting them into context.” We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? What if previous campaigns over the past two years averaged a 25% ROI? This sounds impressive, but is it?

Campaign 123

Campaign Manufacturing Technique Presentation 123

Martech

JANUARY 8, 2025

Because no one knows whos supposed to follow up, the lead just sits there. Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. Running a campaign targeting enterprise clients? But then silence.

CRM 125

CRM Follow-up Sales Prospecting 125

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 119

Non-Profits Real Estate Launch Campaign 119

Martech

JULY 25, 2024

Each member may have up to 15 interactions with each vendor under evaluation. In many B2B marketing teams, everything from advertising campaigns to email lists, social media content, lead generation and sales tasking is fundamentally targeted to the key decision maker: usually the person in the C-suite signing off on the new relationship.

B2B 133

B2B Legal CRM Lead generation 133

Martech

SEPTEMBER 11, 2024

The content we discovered fit into one of the following four categories. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. We did notice that email campaigns, unlike content syndication campaigns, led to spikes in web traffic.

B2B 136

B2B Campaign Represent Presentation 136

Martech

OCTOBER 1, 2024

Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

Retail 125

Retail Campaign Drivers/motivators Launch 125

Martech

AUGUST 26, 2024

With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling.

B2B 118

B2B Target audience/market Campaign Technology 118

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Up to 67% of U.S. This means doing a complete audit of your current data sets.

Customer Relationship Management 126

Customer Relationship Management Campaign Relationship Management Lead generation 126

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 121

Appointment Follow-up Contact Start-ups 121

Martech

NOVEMBER 19, 2024

This integration frees up your team to focus on high-value activities, like building relationships and driving new opportunities. How it works: Set up a workflow that fills in the LinkedIn search URL for each lead using their first name, last name and company. Without these, reps will need to log LinkedIn actions manually. Processing.

CRM 128

CRM Contact Pipeline Follow-up 128

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S., Bring Paris to U.S.

Sports 118

Sports Gambling Entertainment Hospitality 118

Martech

AUGUST 12, 2024

I approach product discovery as follows: Generation of an initial query. If I am, I follow up with additional query details until I get to either a product category to explore or a set of products to evaluate if I’m not heading in the right direction. I submit the same query to multiple (at least three) AI tools.

Meeting 136

Meeting Objectives and Key Results Sports Follow-up 136

Martech

AUGUST 13, 2024

These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. What is your typical planning horizon for marketing programs/campaigns? Innovation rate.

Objectives and Key Results 113

Objectives and Key Results Strategize Follow-up Technology 113

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Here are a few types of articles that would catch my attention in a cold email: 1.

B2B 109

B2B CTR Click Through Rate Strategic planning 109

Martech

AUGUST 8, 2024

Unsure of what to choose, a personal shopper comes up to you. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Automate high-performing campaigns.

Retail 118

Retail Campaign Follow-up Strategize 118

Martech

DECEMBER 12, 2024

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. I recommend marking the phone number field as optional and including it on the front page of your pop-up.

A/B testing 115

A/B testing Campaign Legal Launch 115

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. Email: Business email address Sign me up!

Retail 109

Retail Networking Territory Campaign 109

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 123

B2B A/B testing Lead generation Objectives and Key Results 123

Martech

AUGUST 15, 2024

The merging of roles will most likely follow the trajectory set by technology. For example, Lacy and John know the editorial and brand standards and ensure that they are followed. Marketers move from creating art, copy, or campaigns from scratch to creating prompts and automations. Follow the lead of companies like J.P.

Pipeline 125

Pipeline Follow-up Technology Technology 125

Martech

MARCH 12, 2025

This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Send instantly upon sign-up. Immediate follow-up captures customers while interest and intent remain high. Highlight the primary benefit of subscribing. Example: “You left something behind!

High impact 112

High impact Click Through Rate Non-Profits Promote 112