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CLG Logistics: Practical Tips for Precision Campaigns

Heinz Marketing

That being said, I tried to keep these applicable to any who are looking to run some ultra-targeted campaigns. Tighten up that ICP. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results. I like to roll these campaigns out in waves.

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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen.

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How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2)

ClickFunnels

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

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The Kanban approach to efficient PPC campaign management

Search Engine Land

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You consistently miss campaign launch deadlines, and you’re not sure why.