Campaign Follow-up New Hampshire 
Search Engine Land
JUNE 14, 2023
Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing.
Martech
OCTOBER 5, 2022
Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Again, consultation, including with implementation partners, can only suggest the most fruitful paths to follow.
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Heinz Marketing
MAY 10, 2019
When we get started on a strategic campaign planning engagement with a new client, one of the first things to determine is the “who.” Many companies turn to list vendors and subscription databases to build up their audience. By Lisa Heay , Planning Manager at Heinz Marketing. Who are we targeting? Where is the data sourced?
ConversionXL
FEBRUARY 26, 2014
By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?
Search Engine Land
MARCH 21, 2023
We will dive into each quality score factor and explore how they impact your overall campaign and account success. How well does the landing page follow through on the ad’s promise? Does the page provide a good experience for the user (easy to navigate, limited pop-ups, fast load time, etc.)? Below average.
Search Engine Land
NOVEMBER 29, 2022
I was following nearly mystical ritual-like designs in optimizing the pages and experimenting. I imagined I was virtually teleporting people who had a search need for “restaurants in springfield” or “doctors in bellevue” into our website where I would match them up with precisely what they wanted.
Hubspot
OCTOBER 19, 2015
We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. This is a perfect campaign for college kids, who love to put photos up on their dorm room walls.
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