Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. Subject Line: Discover the Game-Changer: Our New Pickleball Paddle! Subject line generation. You be the judge!

Campaign 129

Campaign Launch Gaming Sports 129

ClickFunnels

OCTOBER 27, 2021

The post The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game appeared first on ClickFunnels. That’s why we made sure that our users could easily create their own email marketing campaigns to follow up with leads. Your sales funnel is the foundation of your business. But there are so many options out there.

Gaming 239

Gaming Commission Sales X-functional 239

Martech

SEPTEMBER 5, 2024

On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs. The computers, which debuted in May, use Qualcomm chips which have a different architecture than the industry-standard Intel x86 — which most games are designed for. I mean, who uses computers to play games anymore?

Retail 107

Retail Gaming Campaign Engineering 107

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. How do historical campaign trends inform future strategies? How can we optimize in-flight, not after the fact?

Retail 117

Retail Campaign Technology Technology 117

Martech

JULY 17, 2024

The bright and vibrant displays of DOOH screens stand out even more against the backdrop of sunny days, this increased visibility can lead to higher recall rates and a greater impact on advertising campaigns. Beverage brands have campaigns set to activate only when temperatures are above a certain point.

Campaign 115

Campaign Retail Gaming Promote 115

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 113

Sports Gambling Entertainment Hospitality 113

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. This evolution is exciting!

Account management 132

Account management Gaming A/B testing Campaign 132

Martech

OCTOBER 21, 2024

Here’s your roster: Field marketing : Your ground game experts who know local dynamics. The key is getting everyone in the game early so that every part of your strategy is airtight. Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. Processing.

Strategize 112

Strategize Angle Territory Sports 112

Search Engine Land

FEBRUARY 9, 2024

Google Ads is updating its gambling and games policy U.S. Advertisers who want to run sports betting ads should apply for certification, without it, promoting their campaigns will not be possible. Advertisers who want to run sports betting ads should apply for certification, without it, promoting their campaigns will not be possible.

Gambling 114

Gambling Gaming Sports Promote 114

Martech

MARCH 12, 2025

Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year. Leading U.S.

Strategic partnership 109

Strategic partnership Strategize Finance B2B 109

Martech

SEPTEMBER 6, 2024

This convergence is going to open entirely new possibilities for creative campaigns. Think of crafting thousands of variations of an email campaign, each perfectly tuned to its recipient’s preferences and behavior. It is crucial to be transparent about AI usage and ensure fairness in our AI-powered campaigns.

Negotiate 125

Negotiate Campaign Strategic planning Start-ups 125

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Campaign 123

Campaign B2B Construction B2C 123

Search Engine Land

JANUARY 4, 2024

The Google Ads gambling and games policy United States country-specifics has been updated. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group. From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Why we care. Certification.

Gambling 107

Gambling Gaming Sports Campaign 107

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing?

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. million in 2005.

Entertainment 110

Entertainment Price Gaming Campaign 110

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. Think of it as a scoreboard in a basketball game, showing how many points each team has scored. Cost per acquisition (CPA). A/B testing.

Campaign 123

Campaign A/B testing Conversion CRM 123

Salesforce

MAY 20, 2024

The team can connect with fans in new and innovative ways, from targeted email and digital marketing and great customer service, to get them ready for game day — all powered by Salesforce Einstein 1. For example, an ad for an away game in Chicago could be tailored to reach fans in that city.

Gaming 104

Gaming Sports Teamwork CRM 104

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Martech

APRIL 1, 2024

Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at IAB PlayFronts. Gaming is entertainment- plus.” The way these consumers play games and engage with brands is widely varied.

Gaming 108

Gaming Entertainment Start-ups Campaign 108

Veloxy

AUGUST 29, 2023

You can do more research on what people in that age group are interested in and then try to center your marketing campaign around those interests. For example, let’s say that you represent a sneaker company that wants to do a big marketing campaign that has a high-profile athlete in the middle of it. Do you need help with this?

Represent 130

Represent Networking Gaming Real Estate 130

Martech

JULY 18, 2024

Predicting the future is a rube’s game and AI is no exception. It analyzes historical performance data, current market conditions and campaign objectives to make real-time bidding decisions. The system aims to optimize ad placements, improve targeting, and enhance campaign performance.

Campaign 111

Campaign Represent Gaming Follow-up 111

Martech

AUGUST 12, 2024

Is it just me, or were there more commercials than usual during these Olympic Games? The other half (with the same features) are positioning their product as a tool for campaign managers with capabilities (same set as the other group) applied specifically for optimizing campaign performance.

Meeting 132

Meeting Objectives and Key Results Sports Follow-up 132

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Search Engine Land

AUGUST 5, 2024

Data plays a crucial role in understanding customer preferences and optimizing supply chains, as well as in managing reservations and marketing campaigns. PPC marketers, similarly, must use data to drive decisions while infusing creativity and personal insight into their campaigns.

Campaign 86

Campaign Strategize Account management Meeting 86

ClickFunnels

JANUARY 8, 2023

The post Copywriting For Emails – 14 Ways To Improve Your Campaigns appeared first on ClickFunnels. Here are 14 proven ways to improve your campaigns with stellar copywriting! Email marketing is a long-term game. You can create A/B tests with your email campaigns easily using ClickFunnels ( learn more here! ).

Campaign 130

Campaign A/B testing Click Through Rate Up-sell 130

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. More importantly, you must use the right tools to evaluate conversions. Same thing here).

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

NOVEMBER 27, 2024

Guess who else is playing this same game? Is it worth the expense and time of learning a new tool, or do we play the waiting game to see if our current platforms integrate the functionality? Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! see below).

B2C 119

B2C Launch Gaming B2B 119

Martech

APRIL 18, 2024

That’s when I realized that the shift from conversions to key events in GA4 is a game-changer. The post Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer appeared first on MarTech. UA reported what users did; GA4 generates predictive insights. UA used last-click attribution; GA4 uses data-driven attribution.

Gaming 113

Gaming Conversion Objectives and Key Results Referrals 113

Search Engine Land

AUGUST 28, 2024

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. Understanding these patterns is like having a crystal ball for your PPC campaigns. Avoid wasting money on campaigns that are out of sync with consumer demand.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Martech

DECEMBER 11, 2024

This update may show that Google plans to use more video in search and other campaigns. It could open the door for broader experimentation and be a game changer for those struggling with click-through rates. This could change ad strategies for 2025.

Click Through Rate 108

Click Through Rate Gaming Campaign Process 108

Search Engine Land

APRIL 17, 2024

That’s when I realized that the shift from conversions to key events in GA4 is a game changer. UA reported what users did; GA4 generates predictive insights. UA used last-click attribution; GA4 uses data-driven attribution. You should have this conversation and conduct these tests sooner, rather than later.

Conversion 115

Conversion Gaming Objectives and Key Results Referrals 115

Search Engine Land

AUGUST 2, 2024

One tried and true report I always look at in GA4 to assess the progress of my SEO campaigns is the Landing page report. whenever a phone number button is clicked) is where you can truly level up your SEO reporting game. It’s a true game changer for anyone working with a seasonal business.

Clients 117

Clients Gaming Contact Growth 117

Martech

SEPTEMBER 30, 2024

Some of these case studies already exist — while “how tos” are rampant: Nvidia : Cracking the Code: NVIDIA’s Marketing Strategy Amazon : Increasing Customer Return on Investment Using Generative AI on AWS Amazon : Driving Marketing Innovation Using Generative AI from AWS Microsoft : Elevating customer insights with generative AI Microsoft : Unleash (..)

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

JULY 16, 2024

A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. What makes a successful loyalty program?

Cross-sell 107

Cross-sell Drivers/motivators Strategize Promote 107

Veloxy

AUGUST 10, 2021

Needless to say, these capabilities are nothing if not game changing. As such, AI facilitates marketers to use deep learning to anticipate, analyze, and act fast to forge smarter campaigns while preserving their time for more demanding tasks. It can also surface risk signals before they can begin dealing any sort of impact.

Process 328

Process Sales Technique Pipeline 328

Martech

DECEMBER 17, 2024

Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail. Try re-engagement campaigns or remove them from your lists to avoid hurting sender reputation. So open rates became inflated and opens became less reliable in terms of metrics.

Promote 114

Promote Click Through Rate User Experience Education 114