Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. Examples of such categories include photo and video editing apps, some game sub-categories and VPN apps that provide secure wireless connections for mobile devices, according to Peli Beeri, general manager, Luna. What it does. Why we care.

Campaign 98

Campaign Launch Gaming Networking 98

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. Determine goals for your brand’s NFT campaign. Processing.Please wait.

Launch 125

Launch Campaign Gaming Technology 125

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing?

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

AUGUST 25, 2021

Global information company TransUnion has announced the launch of TruAudience, a new suite of data solutions for marketers. The launch represents the culmination of acquisitions and partnerships by TransUnion in recent years, many of which making the company a significant presence in the adtech landscape, especially in streaming video.

Launch 106

Launch Represent Campaign Gaming 106

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Campaign 123

Campaign B2B Construction B2C 123

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. For example, use AI tools to: Personalize email marketing campaigns. ChatGPT prompt: Social media content ideas “Our company, [COMPANY NAME], is launching a new product/service in [MONTH/YEAR]. Why is AI significant in marketing?

Transportation 98

Transportation Education Angle Healthcare 98

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 121

Campaign Gaming Education Technology 121

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. The New York event showed marketers a crash course about the metaverse and how games are part of that. moms playing games.

Gaming 113

Gaming Territory Campaign Launch 113

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. For the current Halloween campaign, the retailer drafted Super League Gaming to support the virtual 3D experience within Roblox. The three games where the Pop-up Shop appears are The Floor is Lava!,

Launch 101

Launch E-commerce Retail Gaming 101

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. Why we care. It’s not just about planting a flag in the metaverse.

Launch 109

Launch Gaming Campaign Product 109

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

Campaign 146

Campaign Prospecting A/B testing Conversion 146

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. It’s been a game-changer for us here at ClickFunnels and for millions of other businesses. We’ve created some — like our Product Launch funnel — for selling new products…. But they were good enough.

Launch 264

Launch B2C Gaming Campaign 264

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

ClickFunnels

AUGUST 2, 2021

Create marketing campaigns that truly resonate with your dream customers. For example: When Nathan Barry launched ConvertKit back in 2013, it seemed like the fledgling startup didn’t have much of a chance, given that the email marketing software space was dominated by established players such as MailChimp and Aweber.

Niche 290

Niche Follow-up Up-sell Start-ups 290

Sales Hacker

NOVEMBER 26, 2019

Break Through Mediocrity: Changing the Game for Long-Term Success. Sales is more than just a numbers game — it’s a mental game. Master the mental game and you can adapt to any sales environment, process, or buyer. Don’t miss this talk, and stay ahead of the game. Thursday, December 12: Winning the Game.

Gaming 129

Gaming Objectives and Key Results Sales Up-sell 129

Search Engine Land

AUGUST 28, 2024

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. Understanding these patterns is like having a crystal ball for your PPC campaigns. Avoid wasting money on campaigns that are out of sync with consumer demand.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Martech

MARCH 22, 2022

Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. But, it all requires a lower price model on the adtech side for marketers at smaller organizations to get into this game. Get the daily newsletter digital marketers rely on.

Launch 98

Launch Service Price Gaming 98

Martech

JULY 14, 2022

Microsoft strengthened its position in the adtech game by acquiring Xandr from AT&T late last year. The partnership announcement between Microsoft and Netflix is exciting news for advertisers,” said Matt Sotebeer, Chief Strategy Officer at adtech campaign performance platform Digital Remedy. How we got here. Processing.Please wait.

Launch 109

Launch Price Consult Gaming 109

Search Engine Land

APRIL 11, 2024

Violent video games. TikTok also expanded its partnerships with DoubleVerify (DV), Integral Ad Science (IAS), and Zefr to include post-campaign measurement of these new controls Unified TikTok Ads Manager hub. Category Exclusion. Combat sports. Youth content. Fashion/Retail. Financial Services. Technology. Automotive. Entertainment.

Gambling 93

Gambling Launch Entertainment Sports 93

Search Engine Land

OCTOBER 18, 2022

TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Through leveraging machine learning, getting started with Smart Performance Campaign is as easy as it sounds. ” Who should use Smart Performance Campaigns.

Campaign 81

Campaign A/B testing Launch Gaming 81

ConversionXL

APRIL 28, 2021

To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. Here’s how we’ve done it.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Martech

SEPTEMBER 21, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”.

Gaming 140

Gaming Promote Launch Technology 140

Martech

OCTOBER 20, 2022

An online cosmetic company can target campaigns for high-end skin care at customers tagged by Unity’s high lifetime value model. ” Oracle, of course, has much more skin in the back-office game than most of its competitors – SAP being an exception. Utilities. That’s the story we’re trying to solidify.” In your inbox.

Launch 103

Launch Cross-sell Manufacturing Healthcare 103

Martech

FEBRUARY 3, 2025

And every month, another vendor pitches you the next game-changing solution to a problem you’re not sure you have. With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. jump from the prior year. They overlap.

Finance 101

Finance Technology Technology Drivers/motivators 101

Martech

FEBRUARY 10, 2022

Big spenders will commit a sizeable chunk of their budget to create and air a commercial during the big game. Their message, “Work without Limits,” came out of their IPO campaign last year and aims at inspiring workers at every level, not just executive decision makers. Big splash for B2B audiences with monday.com Super Bowl debut.

Gaming 98

Gaming Sports B2B Campaign 98

Martech

FEBRUARY 8, 2024

As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details. When creating email campaigns for your BOFU SEO content, be sure to personalize the messages and include a clear call to action. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech.

B2B 117

B2B Gaming Niche Appointment 117

ClickFunnels

DECEMBER 13, 2021

However, our friend Jim Edwards wrote a book called “Copywriting Secrets” that can help you to take your copywriting game to the next level super fast. It comes from paid advertising campaigns and influencer promotions. We recommend you start by learning to run Facebook Ads campaigns. And launch your funnel! …in

Lead generation 263

Lead generation Promote Contact Campaign 263

Search Engine Land

JULY 31, 2023

Here are five tips to ensure your programmatic campaign is as successful as possible. Aligning your objectives with your campaign strategy from the outset is key. Thankfully, programmatic advertising can be a powerful forecasting tool, providing valuable insights into campaign performance and scalability.

Campaign 83

Campaign CTR Niche Networking 83

Martech

SEPTEMBER 22, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”.

Gaming 125

Gaming Launch Finance Campaign 125

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Brands leveraged the record-breaking viewership (123.7

Gambling 132

Gambling Entertainment Gaming Campaign 132

ClickFunnels

OCTOBER 24, 2021

Simply create a Facebook ad campaign, set a small daily budget, start running ads, then watch what happens. Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue? Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue?

Lead generation 246

Lead generation Real Estate Niche Promote 246

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Immersive in-game ads. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing.

A/B testing 112

A/B testing Construction Gaming Campaign 112

Martech

NOVEMBER 4, 2022

Many campaigns require significant investments. Marketing doesn’t have to be a guessing game. You can ensure that every campaign you launch and every dollar you spend has the highest chance of success by making one simple shift in how you approach your marketing. Marketing isn’t cheap. Get MarTech! In your inbox.

Gambling 126

Gambling Launch Campaign Negotiate 126

Martech

JANUARY 12, 2022

Customer intelligence company Acxiom announced a data partnership with TransUnion to provide more audience intelligence to advertisers in streaming, audio and gaming environments. Acxiom’s scaled data will power meaningful reach across tens of millions of smart TVs, smart speakers and gaming consoles.”. Why we care.

Gaming 106

Gaming Launch Campaign Clients 106

ClickFunnels

DECEMBER 12, 2021

From that, you can infer that they are college-educated, work in tech, make six figures, lean left politically, and enjoy playing computer games. For example: Here’s a UX designer customer persona: Use this customer persona to guide your lead generation campaign. And launch your funnel! …in Wait… Isn’t this stereotyping?”.

Lead generation 263

Lead generation UX Contact Engineering 263

ClickFunnels

SEPTEMBER 27, 2021

The same principles that we have just discussed in the previous section apply to LinkedIn ads: Target people based on existing client data, promote your lead magnet, start small then scale once the campaign is profitable. Keep in mind that networking is a long game. And launch your funnel! …in Create your first lead magnet.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

ConversionXL

MAY 3, 2017

On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. Their campaign netted them seven times the ROI and 11 times as many new subscribers as their newsletter did.

Customers 133

Customers E-commerce Cross-sell Represent 133