ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

OCTOBER 16, 2023

Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 114

Market share CRM Campaign Retail 114

Search Engine Land

JANUARY 10, 2023

When it comes to crunch time, a coach will always put their best players in the game for as much time as possible. Those players who are still developing are likely going to be watching the game from the bench. Instead, you should: Dig into the various segments of your campaigns’ performance. The revamped broad match.

Sports 109

Sports Campaign Gaming Engineering 109

Search Engine Land

OCTOBER 2, 2023

The platform has not kept up with new Microsoft ad features and types and Nadella said Microsoft wanted to make it easy for advertisers to transfer ad campaigns from Google to Microsoft with the click of a button. Yeah, I mean, look, that’s called exuberance of someone who has like 3% share, that maybe I’ll have 3.5% A vicious cycle.

Angle 119

Angle Engineering Market share Launch 119

Search Engine Land

NOVEMBER 17, 2022

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. As mobile internet usage has grown over the past 10+ years, so has it increased from the perspective of search market share. Why doing PPC by device is important.

CTR 98

CTR Campaign Engineering Contract 98

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Google is always playing the long game.

Campaign 100

Campaign Launch Trust Networking 100

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

Martech

OCTOBER 23, 2023

Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?

Finance 118

Finance Trust Market share Strategize 118

SaaStr

NOVEMBER 18, 2022

The game on the field has shifted dramatically over the past 12 months, and what matters to a startup today is much different from a couple of years ago. . Brex did an excellent job dominating the startup, VC-backed market, and when Divvy stepped into the space, they had two choices: Directly compete with Brex’s market.

Gaming 98

Gaming Launch Price Closing 98

Search Engine Land

OCTOBER 4, 2022

Brand Activator is a brand new feature on the Adthena platform that automates the entire process of monitoring, pausing and restarting Lone Ranger campaigns. To prevent you from a) wasting budget or b) losing market share. To stay on top of your paid search game and dominate your competitive landscape.

Represent 85

Represent Engineering Market share Gaming 85

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 78

Networking Gaming Campaign Retail 78

Search Engine Land

MARCH 14, 2023

Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. If a recent demotion in organic drops your ranking, paid search can help you make up for the lost traffic and keep you in the game. What campaigns perform best for them, and can you produce similar content?

Real Estate 88

Real Estate UX Campaign Engineering 88

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. Let’s get these out of the way. Check out this search for “Japanese BBQ sauce” on Amazon.com.

Real Estate 129

Real Estate Commission Conversion Trust 129

Search Engine Land

MARCH 14, 2023

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. How to set up a “social-style” Performance Max campaign. The early days of a new Google Ads product often come with some hiccups.

Campaign 88

Campaign Networking Up-sell Conversion 88

Salesforce

DECEMBER 14, 2022

of the global search market share — that’s a lot of people looking for a lot of information. Even for skilled professionals, common SEO mistakes can sometimes impact your content ranking, and the rules of the optimization game are often changing. Online search is at an all-time high, Google processes over 8.5 It holds 92.7%

Engineering 98

Engineering Objectives and Key Results Campaign Up-sell 98

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

X-functional 116

X-functional Retail Launch Non-Profits 116

Hubspot

SEPTEMBER 28, 2011

Games like Mafia Wars and Farmville have been a tremendous success and F-Commerce sites (Facebook commerce sites) are now catching up to the games and apps. Free eBook and Webinar on How to Master eCommerce Marketing in the Social Media World. Here are five examples of how they are doing so: 1. Connect with HubSpot :

Gaming 75

Gaming Up-sell Follow-up Networking 75

Hubspot

MARCH 18, 2016

They issued public apologies, updated their food safety protocols, and launched a new ad campaign focusing on how darn safe their food is (now). 6 Examples of Flawless Comeback Campaigns. of the market share. In 2006, LEGO commissioned the agency Blattner Brunner to create a campaign that reflected this new direction.

Conversion 78

Conversion Sports Campaign Objectives and Key Results 78

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%.

Campaign 86

Campaign Networking B2B Price 86

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

Click Through Rate 101

Click Through Rate Territory Networking Engineering 101

SaaStr

OCTOBER 22, 2020

The second is the more popular route for startups: Artificial Product-Market Fit. Execs and investors make loads of cash, you generate tons of PR overnight, and you eat up market share by literally purchasing users. What’s more, we learned you can grow faster going the natural route to Product-Market Fit.

Engineering 116

Engineering Growth Niche Start-ups 116

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.” Too Much SEO?

Launch 85

Launch Engineering Gaming Territory 85

ConversionXL

NOVEMBER 23, 2022

Although more and more companies are joining the game, the stability of market positions is astonishing. Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

FEBRUARY 6, 2013

This was a list re-engagement campaign , so selecting a top-of-the-funnel offer was a great choice. These folks wouldn't want a middle- or bottom-of-the-funnel offer at this stage in the game. For anyone just getting into the email personalization game, learning from a message like this is an excellent place to begin.

Gaming 78

Gaming Follow-up User Experience Price 78

Hubspot

OCTOBER 23, 2013

But Google seems to have cracked the code on mobile, in part by moving advertisers to integrated, multi-screen campaigns where they can advertise across desktops, tablets and smartphones. Android, its mobile operating system, has 80% market share worldwide. This is a company at the very top of its game.

Start-ups 78

Start-ups Gaming Price Campaign 78

Search Engine Land

OCTOBER 10, 2022

Many vendors have upgraded the content optimization and content marketing capabilities of their enterprise SEO platforms and expanded the tools’ content marketing features. Influencer identification and campaign management. These include: Page management tools or APIs to monitor on-page content and errors.

E-commerce 89

E-commerce Engineering Retail User Experience 89

Search Engine Land

MARCH 9, 2023

Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament. Watch The New Bing UK Commercial 2010: The new UK ad blitz by Microsoft was aimed at capturing market share from Google in that region.

E-commerce 87

E-commerce Territory Engineering Networking 87

ConversionXL

APRIL 24, 2019

Takeaway : The positive impact of market share compounds—especially for software adoption. So are regulations, which, in some instances, are a cynical moat-digging campaign. They had what I call share of mind [.] That cost creates inertia that keeps users on an existing network and slows the growth of new ones.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Search Engine Land

JANUARY 25, 2023

Search in Pics: Google bison, bowling balls & game controller tables 2018: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. But Google’s move seemed to catch some unrelated terms in the process.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Hubspot

AUGUST 9, 2018

Either way, the following skills and aptitudes are typically required to excel in any marketing role: Creativity. Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. Brand Marketing. For this reason, companies need event marketers.

Promote 101

Promote Non-Profits A/B testing Education 101

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. Money: Master the Game. 80/20 Sales and Marketing. Top Performers Are Students of the Game. Illuminate. Thinkertoys.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Sales Hacker

MAY 22, 2020

Sales Accepted Leads require Sales and Marketing to get together and agree on criteria that identify when a lead is hot and ready for Sales. This has the added benefit of improving alignment between Sales and Marketing and ending the blame game of why leads aren’t converting. Education is key to gaining market share.

Closing 128

Closing Education Sales Follow-up 128

Hubspot

MARCH 26, 2013

Had the brand published the Dunk in the Dark ad the next day, it would not have had anywhere near the punch it did during the game. Real-Time Marketing Is the Future of All Marketing. For real-time marketing to work, a different marketing mindset is required. Has your team experimented with real-time marketing?

Angle 78

Angle Networking Conversion Niche 78

Search Engine Land

FEBRUARY 9, 2023

Foursquare Sets Super Record During Big Game 2011: It saw 200,000 check-ins. ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers. Mapquest Introduces Transit, Walking Directions 2011: Playing catch-up to Google and Bing.

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

Hubspot

FEBRUARY 6, 2014

The availability of free, high-quality information online has simply changed the game for the way all businesses -- small and large -- communicate with and sell to consumers. In the first half of 2012, Amazon reportedly spent $54 million, and the University of Phoenix $37.9

Cold Call 78

Cold Call Cross-sell Education Legal 78

Hubspot

OCTOBER 22, 2015

The 17 Best College Instagram Accounts (And Why They're So Darn Good) : Colleges and universities around the globe that are posting awesome Instagram content on a regular basis, from shots of campus buildings to live-action photos of sports games to colorful graphics promoting school-sponsored campaigns. 7) Abduzeedo's Collections.

B2C 78

B2C Sports Promote Retail 78