Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. In 2024, it is estimated that overall advertising spending growth in the U.S. prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Salesforce

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? We’ll explore the essential email nurture journeys for SMB marketing that can help you build stronger customer relationships and drive sustainable growth. Every three days feels right for most campaigns. It’s frustrating, right?

Campaign 91

Campaign Cross-sell Click Through Rate CRM 91

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. What’s next. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Thank you for rocking with me.

GTM 108

GTM Growth B2B Pipeline 108

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? And Morning Brew — the massive newsletter — created a referral program that had a huge impact on their growth….

Lead generation 258

Lead generation Campaign Referrals Niche 258

Sales Pop!

NOVEMBER 1, 2024

Subscriber Growth: Monitor the growth rate of subscribers as an indicator of recommendation success. Ad Performance Metrics: If using paid placements, review ad engagement, conversions, and return on investment (ROI) to ensure campaigns are hitting the mark.

Niche 240

Niche CTR Click Through Rate Sales 240

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. TikTok generated an estimated $16.1 billion in revenue in 2023 — a 67% increase from 2022.

Campaign 121

Campaign Launch Growth Strategize 121

SaaStr

NOVEMBER 8, 2024

The Evolution of AI in Go-To-Market Systems Clay’s mission is to help quickly turn any idea for growth into reality. And then one that I would add in is that I don’t think that AI can yet replace the creativity that I see in one-off campaigns. There’s potential to put it all together into a full end-to-end GTM campaign.

GTM 110

GTM Growth Campaign Cold Call 110

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

B2B 121

B2B Non-Profits CTR Click Through Rate 121

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Click Through Rate 115

Click Through Rate Retail Sports Growth 115

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. It’s a quick, essential simulator for planning and optimizing ad campaigns to ensure you get the most out of every dollar spent.

CTR 131

CTR Click Through Rate Lead generation Campaign 131

Martech

AUGUST 26, 2024

With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling.

B2B 113

B2B Target audience/market Campaign Technology 113

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. What you will learn in this blog What is Marketing Cloud Advanced Edition and how does it differ from Growth Edition? Fewer employees, tighter budgets?

Territory 126

Territory Launch Growth Contract 126

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. Repeat : If successful, run the campaign again to ensure it wasn’t a fluke. The problem?

Negotiate 98

Negotiate GTM Campaign Growth 98

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. Stagnant or Declining Growth Several factors can contribute to stagnant or declining growth. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

AUGUST 6, 2024

Cookies also encourage complacency, resulting in redundant, disruptive or misaligned campaigns. Various sources create more intentional, aligned and personalized marketing campaigns, even without third-party cookies. Delivering what consumers want establishes the trust that supercharges long-term conversions and revenue growth.

Trust 125

Trust Campaign Technique Price 125

Martech

AUGUST 26, 2024

Video just gets bigger and bigger Video’s growth as a highly effective tool in the B2B marcom kit continues, for a number of reasons: Its versatility and flexibility. Continued growth of video-centric media like TikTok and Instagram. Clearly, this campaign took a major investment of time, money and creativity.

B2B 132

B2B X-functional Cross-sell B2C 132

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report found companies that include chat experience reporting 75% year-over-year growth in annual revenue. Email: Business email address Sign me up!

Growth 64

Growth Campaign Presentation Trust 64

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. Avoiding anecdotal evidence and other pitfalls during this phase sets the stage for a campaign’s success. Addressing these challenges early on leads to more effective and impactful marketing campaigns. Processing.

Objectives and Key Results 121

Objectives and Key Results Campaign Strategize Retail 121

Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI.

Retail 119

Retail Campaign Drivers/motivators Launch 119

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. By definition, it focuses on lower-funnel purchases that result from the campaign.

Retail 115

Retail Networking Transportation Hospitality 115

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. These are essential to growth in this modern, fast-paced/low budget era. Subject line generation.

Campaign 129

Campaign Launch Gaming Sports 129

Martech

MARCH 12, 2025

Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability. These modernized companies also saw modest yet steady growth in both customer base (0.5% over five years compared to 4.9%

Strategic partnership 104

Strategic partnership Strategize Finance B2B 104

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. These efforts become powerful marketing tools, reshaping public perception and stimulating growth. And if the campaign is evergreen, there must be oversight as well.

Territory 112

Territory Transportation Electricity Government 112

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates. Email: Business email address Sign me up!

Strategize 125

Strategize User Experience High impact Construction 125

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Major social platforms provide advanced tools for real-time tracking of ROAS, enabling quick campaign adjustments. Brand safety and suitability are just as important, especially on social media.

Campaign 122

Campaign Conversion Strategize Trust 122

Martech

JANUARY 14, 2025

Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? Dig deeper: Measuring marketings impact: From metrics to growth The new CMO playbook: Driving growth without the bloat What sets thriving CMOs apart in this budget crisis?

Pipeline 121

Pipeline Contract Growth Campaign 121

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 111

Customers A/B testing B2C Cross-sell 111

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Martech

SEPTEMBER 23, 2024

For marketers, Agentforce agents can analyze, generate, personalize and optimize campaigns based on defined business goals. Salesforce says it will save marketers time by making it easier to create end-to-end campaign experiences. Those end-to-end campaign experiences are initiated by the marketer and carried out by the agent.

Campaign 103

Campaign Growth Service Launch 103

Martech

JANUARY 14, 2025

Even when a single tactic starts strong, its difficult to sustain that level of growth without other components to support it. This is why targeted brand awareness is essential to successful conversion campaigns. Your marketing could do some of this heavy lifting, reducing the hours needed to chase poor leads. Processing.

Campaign 116

Campaign Growth Follow-up Pitch 116

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. growth in the U.S.

Retail 111

Retail Networking Legal Campaign 111