Heinz Marketing

SEPTEMBER 8, 2022

One thing that really sticks out is the importance of preparing and planning to launch a campaign. Often times, if not documented, small but important details can slip through the cracks which can have a negative impact on the launch of your campaign. Why a campaign launch checklist? Campaign Operations.

Campaign 124

Campaign Launch Contact Technique 124

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. Stagnant or Declining Growth Several factors can contribute to stagnant or declining growth. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. Order now and enjoy a special launch discount of 15%! They become obsessed with how it can create productivity.

Campaign 129

Campaign Launch Gaming Sports 129

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. By definition, it focuses on lower-funnel purchases that result from the campaign. This is likely to continue.

Retail 115

Retail Networking Transportation Hospitality 115

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Internal testing helped me bring additional context and resources to each landing page and, finally, the confidence to launch!

CTR 131

CTR Click Through Rate Lead generation Campaign 131

Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI.

Retail 119

Retail Campaign Drivers/motivators Launch 119

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

SaaStr

NOVEMBER 8, 2024

The Evolution of AI in Go-To-Market Systems Clay’s mission is to help quickly turn any idea for growth into reality. And then one that I would add in is that I don’t think that AI can yet replace the creativity that I see in one-off campaigns. There’s potential to put it all together into a full end-to-end GTM campaign.

GTM 109

GTM Growth Campaign Cold Call 109

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. Avoiding anecdotal evidence and other pitfalls during this phase sets the stage for a campaign’s success. Addressing these challenges early on leads to more effective and impactful marketing campaigns. Processing.

Objectives and Key Results 121

Objectives and Key Results Campaign Strategize Retail 121

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. Repeat : If successful, run the campaign again to ensure it wasn’t a fluke. The problem?

Negotiate 97

Negotiate GTM Campaign Growth 97

Martech

MAY 22, 2024

In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. We will end by talking about setting up effective feedback loops to ensure continuous growth and improvement as well. Email: Business email address Sign up now Processing.

Campaign 125

Campaign Launch Technique Strategize 125

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. These efforts become powerful marketing tools, reshaping public perception and stimulating growth. And if the campaign is evergreen, there must be oversight as well.

Territory 112

Territory Transportation Electricity Government 112

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. TMP integrates media quality signals with in-flight optimization to help advertisers achieve better campaign outcomes. BrandRep launched an AI-powered keyword generator.

SQL 111

SQL Retail Launch Campaign 111

Martech

SEPTEMBER 23, 2024

For marketers, Agentforce agents can analyze, generate, personalize and optimize campaigns based on defined business goals. Salesforce says it will save marketers time by making it easier to create end-to-end campaign experiences. Those end-to-end campaign experiences are initiated by the marketer and carried out by the agent.

Campaign 103

Campaign Growth Service Launch 103

Martech

JANUARY 14, 2025

Even when a single tactic starts strong, its difficult to sustain that level of growth without other components to support it. This is why targeted brand awareness is essential to successful conversion campaigns. Your marketing could do some of this heavy lifting, reducing the hours needed to chase poor leads. Processing.

Campaign 116

Campaign Growth Follow-up Pitch 116

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Influential and IMAI aren’t the first influencer platforms to be acquired.

Launch 111

Launch B2B Campaign Follow-up 111

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

Launch 100

Launch Retail Campaign Engineering 100

Search Engine Land

SEPTEMBER 18, 2024

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In GHA Marketing’s own website growth Similarly, GHA Marketing experienced significant growth through its podcast-focused strategy.

Niche 88

Niche Promote Lead generation Growth 88

Martech

OCTOBER 9, 2024

You’ve launched a campaign, generated leads and now — nothing. To drive real revenue growth, sales and marketing need to work together. To drive real revenue growth, sales and marketing need to work together. Relatable examples Picture this: marketing runs a successful campaign and generates plenty of leads.

Growth 122

Growth Objectives and Key Results Pipeline Sales 122

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM?

GTM 124

GTM Growth Referrals Cross-sell 124

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. 2000s: Big data and AI integration The explosion of big data in the 2000s fueled AI’s rapid growth. For example, use AI tools to: Personalize email marketing campaigns. Why is AI significant in marketing?

Transportation 98

Transportation Education Angle Healthcare 98

Heinz Marketing

FEBRUARY 8, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Experts have slashed their former growth projections for 2023. So, it’s no surprise campaign spending is down across almost all channels. Then, you could run the campaign on LinkedIn and Facebook—and you wouldn’t be wrong.

Promote 108

Promote Strategize Growth Campaign 108

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. The post CTV growth continues and 30-second ads remain dominant appeared first on MarTech.

Growth 128

Growth E-commerce Sports Launch 128

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 78

Campaign Education Lead generation Trust 78

Sales Nexus

AUGUST 23, 2021

When done right, it could yield advantages to your B2B marketing campaigns. And it’s starting to trickle into B2B campaigns as well. BS: People hear SMS marketing and it’s like, if my email campaign is about inviting you to a webinar. The post Add SMS Marketing to your B2B Campaigns appeared first on SalesNexus.

Campaign 119

Campaign B2B Cold Call Technology 119

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. It analyzes campaign conversion metrics such as: App install Page visits Leads Add-to-carts Purchases How it works. Why we care.

Launch 95

Launch Campaign Conversion Engineering 95

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

Strategize 115

Strategize Growth Territory Technology 115

Martech

NOVEMBER 29, 2022

This enriched data includes licensed identity, demographic, behavioral and interest data that marketers can use to improve marketing and advertising campaigns, as well as customer service functions. The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech. Why we care. Get MarTech!

Launch 106

Launch CRM Retail B2B 106

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. We drove an awareness campaign both through traditional channels like email and social media, as well as via in-app messaging.

Growth 111

Growth B2B Launch Follow-up 111

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. When implemented correctly, these tactics can help you build an engaged and loyal audience that will drive growth for your SaaS business. Social Media Campaigns. 9 Strategies For Successful SaaS Email Marketing Campaigns.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

Launch 88

Launch B2C Technology Technology 88

Sales Gravy

MARCH 25, 2025

or Has rapid growth left your culture in shambles? Identify the types of companiessize, leadership style, growth trajectorythat consistently need your help. Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers dont add up. or Has rapid growth left your culture in shambles?

B2B 86

B2B Appointment Inside sales Pitch 86

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

Launch 96

Launch E-commerce Campaign Education 96

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. You aren’t looking for just anyone that might be interested.

Growth 119

Growth Technology Technology Pipeline 119