Remove Campaign Remove Growth Remove Minimum Viable Product
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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Take a minimum viable product (MVP) ecommerce approach. If your visitors seem low, consider making changes to your SEO strategy, paid ads, and email campaigns. Get tips and best practices to jump-start growth. One of the best (read: fastest) ways to get a new commerce experience up and running? Read the guide.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. Growth will come mostly through word-of-mouth. You’ll experience a boost in sales and market presence.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. have built products they think people want before they test that assumption.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. The reason you want to start with a small customer base & minimum viable product is so you can work with those customers to create an experience they’re truly excited about.

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Going International? Tips for Global Ecommerce Expansion

Salesforce

Check if the digital and logistics capabilities can support more growth. This exercise will help determine the countries fertile for growth: Search for consumers abroad who know your brand. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries.

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5 Marketing Lessons from Netflix

Hubspot

Looking at Netflix's growth, we drew five valuable lessons for marketers. Market a Minimum Viable Product - Netflix was a DVD-by-mail business until it made the bold decision to start streaming video content. Marketing Takeaway: It is easy to drop an idea or a campaign because it isn't "ready."