Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. A clear understanding of core objectives (i.e.,

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Which markets offer untapped growth potential?

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Search Engine Land

SEPTEMBER 25, 2024

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. Here are the key points from their discussion. .” “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Quickly exclude records from active lists.

Objectives and Key Results 112

Objectives and Key Results CRM Pipeline Contact 112

Search Engine Land

JUNE 21, 2024

I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook helps you achieve brand consistency across channels and campaigns. This helps players achieve objectives consistently, even when team members change. Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

FEBRUARY 3, 2022

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Up to 86% of organizations implementing generative AI report seeing revenue growth of 6% or more in their total annual company revenue, per a Google Cloud report. Below are the six steps to craft a model that aligns with your unique business needs. Get the newsletter search marketers rely on.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Search Engine Land

SEPTEMBER 4, 2024

You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Generative AI can streamline communication.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Martech

OCTOBER 9, 2024

You’ve launched a campaign, generated leads and now — nothing. To drive real revenue growth, sales and marketing need to work together. To drive real revenue growth, sales and marketing need to work together. Relatable examples Picture this: marketing runs a successful campaign and generates plenty of leads.

Growth 121

Growth Objectives and Key Results Pipeline Sales 121

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. There are several key factors to consider when conducting a detailed marketing audit. This approach has been widely used across various industries, examining internal and external factors to identify key areas.

Objectives and Key Results 71

Objectives and Key Results Strategize CRM B2C 71

Martech

OCTOBER 17, 2023

In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. This results in each team optimizing at the expense of the other teams. Marketers could learn from their growth colleagues and replace funnels with growth loops.

Growth 124

Growth Manufacturing Retail Objectives and Key Results 124

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. It might seem that complexity is an unavoidable byproduct of martech’s continued growth.

Objectives and Key Results 98

Objectives and Key Results Government Technology Technology 98

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Boost engagement rates on key channels by 30%. Expand partner-driven revenue by 30%.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. However, minimum thresholds can vary by campaign type, as shown in the table below.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. But true understanding goes beyond the products you offer.

Growth 119

Growth Customers Objectives and Key Results Teamwork 119

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. What is the client’s priority objective? Has this changed?

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

ConversionXL

SEPTEMBER 10, 2019

I love running growth teams. I doubt that I’ll even have a growth team at any company I’m managing in the future. In fact, I believe most companies should not have a growth team. How I define “growth”. The term “growth” gets used loosely these days. The growth teams that I’ve built. Things…did not go well.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Sales Pop!

MAY 17, 2024

AiSDR is a tool that transforms the approach to email campaigns, offering innovative ways to automate and optimise processes. This ensures that messages are engaging and relevant to the audience, which in turn increases the effectiveness of campaigns and boosts customer engagement.

Objectives and Key Results 130

Objectives and Key Results Strategize Campaign Growth 130

Search Engine Land

JANUARY 20, 2023

SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. More importantly, SEO metrics help businesses refine marketing campaigns to steer them toward the delivery of marketing goals. Head to Search Results in the left-hand menu. Which pages are generating the right clicks?

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Drivers/motivators 115

ConversionXL

FEBRUARY 3, 2022

The results? Yet, this was a successful growth marketing campaign. Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. What is growth marketing? What is growth marketing?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Martech

JULY 7, 2023

Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. Why you should track it When reviewing your metrics holistically, this metric will help you calculate your per-email-campaign success. You can use it to compare the success rates of email campaigns that target different-priced items.

Campaign 115

Campaign Represent Objectives and Key Results Conversion 115

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Openview

MAY 30, 2018

In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. Pay too little, and you will never be able to recruit (or retain) the kind of game-changing sales talent that fuels growth. Sales Executives (VP of Sales, Chief Revenue Officer, etc.).

Objectives and Key Results 147

Objectives and Key Results Commission Appointment Lead generation 147

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. This is step one to coordinated growth. Related content 3 Ways AI Brings You Better B2B Marketing Solutions 3 Ways to Use B2B Data to Simplify Your Marketing Campaigns Chatbots vs. AI Agents: What’s the Difference?

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers.

Retail 130

Retail Niche Objectives and Key Results Technology 130

Martech

FEBRUARY 2, 2024

Imagine this: You’re excitedly investing in these advanced tools, convinced they’re the key to transforming your marketing strategy. To make the most of it, you must understand the nuances of customer behavior, craft compelling campaigns and then tweak these based on real-world feedback. The result? In your inbox.

Objectives and Key Results 103

Objectives and Key Results Technology Technology Strategize 103

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. But as many have noted, the pendulum is swinging back.

Objectives and Key Results 122

Objectives and Key Results Campaign Growth Technology 122

Heinz Marketing

JANUARY 13, 2022

User-Led Growth . Hybrid Event Campaigns . We need to help key organizational groups adopt and navigate that change successfully. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Target Account Precision . Data Intelligence

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137